Writing on your own website associates your thoughts and ideas with you as a person. Having a distinct website design helps strengthen that association. Writing for another publication you get a little circular avatar at the beginning of the post and a brief bio at the end of the post, and that’s about it. People will remember the publication, but probably not your name.
For my hack day project I made the avatar on each post in my website change depending on the emoji I use in the post!
As the commercial viability of the web grew, we saw more and more users become consumers and not creators. Many consumers see websites as black boxes full of magic that they could never understand. Because of this, they would never think to try to create something.
This is a shame. We lost a little piece of the magic of the web when this culture came about.
A call to action to create a fan site about something you love. It would be an unmonetisable enthusiasm. But it’s still worth doing:
- The act of creation itself is fun!
- Sharing something you love with the world is worthwhile.
- You’ll learn something.
So here’s the challenge:
- Create a Fan Site.
- Help someone create a Fan Site.
- Create a webring.
After musing on newsletters, Craig shares how he’s feeling about Instagram and its ilk:
Instagram will only get more complex, less knowable, more algorithmic, more engagement-hungry in 2019.
I’ve found this cycle has fomented another emotion beyond distrust, one I’ve felt most acutely in 2018: Disdain? (Feels too loaded.) Disappointment? (Too moralistic.) Wariness? (Yes!) Yes — wariness over the way social networks and the publishing platforms they provide shift and shimmy beneath our feet, how the algorithms now show posts of X quality first, or then Y quality first, or how, for example, Instagram seems to randomly show you the first image of a multi-image sequence or, no wait, the second.8
I try to be deliberate, and social networks seem more and more to say: You don’t know what you want, but we do. Which, to someone who, you know, gives a shit, is pretty dang insulting.
Wariness is insidious because it breeds weariness. A person can get tired just opening an app these days. Unpredictable is the last thing a publishing platform should be but is exactly what these social networks become. Which can make them great marketing tools, but perhaps less-than-ideal for publishing.
Traditional blogs might have swung out of favor, as we all discovered the benefits of social media and aggregating platforms, but we think they’re about to swing back in style, as we all discover the real costs and problems brought by such centralization.
The first two years of the excellent History Of The Web newsletter is now available as a digital book. It’s volume one of …we’ll see how many.
Buried inside you’ll find fascinating narrative threads from the web’s history, starting all the way from the beginning and straight on through to the very first browsers, the emergence of web design, to the evolving landscape of our online world.
Craig’s slow walk away from Instagram:
I want to have a place very far apart from that, where I can post photos on my own terms. Not have an algorithm decide which of my posts is best (have you noticed Instagram making the second photo in series appear first in the carousel?). And I don’t want to be rewarded for being anodyne, which is what these general algorithms seem to optimize for: things that are easily digestible, firmly on the scale of “fine, just fine.” It becomes a self-fulfilling prophecy, as the more boring stuff we shove into our eyeballs, the more boring our taste becomes.
Craig writes about reading and publishing, from the memex and the dynabook to the Kindle, the iPhone, and the iPad, all the way back around to plain ol’ email and good old-fashioned physical books.
We were looking for the Future Book in the wrong place. It’s not the form, necessarily, that needed to evolve—I think we can agree that, in an age of infinite distraction, one of the strongest assets of a “book” as a book is its singular, sustained, distraction-free, blissfully immutable voice. Instead, technology changed everything that enables a book, fomenting a quiet revolution. Funding, printing, fulfillment, community-building—everything leading up to and supporting a book has shifted meaningfully, even if the containers haven’t. Perhaps the form and interactivity of what we consider a “standard book” will change in the future, as screens become as cheap and durable as paper. But the books made today, held in our hands, digital or print, are Future Books, unfuturistic and inert may they seem.
Facebook isn’t really all that much better or more convenient than having your own website, or sending emails or chats. But for some reason, Facebook (and Instagram) are where we post now.
A personal history of personal publishing from Ana—it’s wonderful!
When I was feeling low and alone I would recall how happy I used to be before I was working in tech. I would remember my silly fan sites, my experiments, my blogs and everything that I loved so much that made me become a developer.
They let me write a 24 Ways article again. Will they never learn?
This one’s a whirlwind tour of using a service worker to provide a custom offline page, in the style of Going Offline.
By the way, just for the record, I initially rejected this article’s title out of concern that injecting a Cliff Richard song into people’s brains was cruel and unusual punishment. I was overruled.
Here’s the talk I gave recently about indie web building blocks.
There’s fifteen minutes of Q&A starting around the 35 minute mark. People asked some great questions!
Paul was at the Material conference in Iceland too, and we had some good chats. Here, he speaks his brains with Deep Thoughts prompted by the event.
I really get where he’s coming from when he says that “certain websites feel more ‘webby’ than others”, but it sure is tricky to nail down.
Fax machines, pop-up books, radioactive televisions, writing boxes, microfilm readers, nuclear bomb cores, cupholders, bidets, jet engines, index cards, wiffle balls, oil barrels, lightning rods, playing cards, air conditioning, hair dryers, wheelchair ramps, handbags, diving bells, slippers, laundry chutes, sewing machines, pockets, skee-ball, safety pins, chalkboards, tote bags, holograms, hearing aids, dollhouses, billboards, airports, flash drives, cardigans, beer cans, stethoscopes, text editors, mugs, wallpaper, towel dispensers, bumber stickers, staplers, microscopes, fingerless gloves, wire hangers, toast, and more.
I’ll be in my bunk.
Publishing on the web really is quite marvellous:
…an endless thrill, a sort of everlasting, punk-rock feeling and I hope it will never really go away.
Like banging your head against a proprietary brick wall.
To me this is all just another example of a company operating a closed process, not willing to collaborate openly as peers. The Ivory Tower development methodology.