Refresh for a new design challenge.
Really smart thinking from Stuart on how the randomised response technique could be applied to analytics. My only question is who exactly does the implementation.
The key point here is that, if you’re collecting data about a load of users, you’re usually doing so in order to look at it in aggregate; to draw conclusions about the general trends and the general distribution of your user base. And it’s possible to do that data collection in ways that maintain the aggregate properties of it while making it hard or impossible for the company to use it to target individual users. That’s what we want here: some way that the company can still draw correct conclusions from all the data when collected together, while preventing them from targeting individuals or knowing what a specific person said.
Here’s the really clever technique that Charlotte used on the speakers page for this year’s UX London site.
I remember that Jon was really impressed that she managed to implement his crazy design.
The best of the web is just one click away.
Don’t do it. Don’t click that button just one more time. Don’t.
There’s a chain of hotels, one of which is in Brighton, called “My Hotel.” I bet they have stories like this one.