No matter where I go on the Internet, I feel like I am trapped in the “feed,” held down by algorithms that are like axes trying to make bespoke shirts out of silk. And no one illustrates it better than Facebook and Twitter, two more services that should know better, but they don’t. Fake news, unintelligent information and radically dumb statements are getting more attention than what matters. The likes, retweets, re-posts are nothing more than steroids for noise. Even when you are sarcastic in your retweets or re-shares, the system has the understanding of a one-year-old monkey baby: it is a vote on popularity.
Ethan is understandably dubious about Google’s recent announcement regarding the relaxation of the AMP’s iron fist.
Because it’s great to hear the AMP team make some overtures toward a more open web—and personally, I’d like to thank them sincerely for doing so. But if we’re swapping one set of Google-owned criteria for another set of slightly more permissive Google-owned criteria, I’m not sure how much will have changed.
So, to recap, the web community has stated over and over again that we’re not comfortable with Google incentivizing the use of AMP with search engine carrots. In response, Google has provided yet another search engine carrot for AMP.
This wouldn’t bother me if AMP was open about what it is: a tool for folks to optimize their search engine placement. But of course, that’s not the claim. The claim is that AMP is “for the open web.”
Spot on, Tim. Spot on.
If AMP is truly for the open web, de-couple it from Google search entirely. It has no business there.
Look, AMP, you’re either a tool for the open web, or you’re a tool for Google search. I don’t mind if you’re the latter, but please stop pretending you’re something else.
Two pieces of good news from Google:
- 85% of websites qualify as mobile-friendly, so there’s no longer a need to explicitly label them as such in search results.
- Google will down-rank sites that have annoying pop-overs demanding you download an app or sign up to an email newsletter when you’re trying to read the damn page.
Good news from Google: it’s going to start actively penalising sites for perpetrating the worst practices for mobile e.g. redirecting a specific “desktop” URL to a the homepage of the mobile site, or for shoving a doorslam “download our app” message at users.
I wish that we could convince people not to do that crap on the basis of it being, well, crap. But when all else fails, saying “Google says so” carries a lot of weight (see also: semantics, accessibility, yadda, yadda, yadda).
I suspect David Sleight was hovering over Catherine Holahan's shoulder while she wrote this.