AMP succeeded spectacularly. Then it failed. And to anyone looking for a reason not to trust the biggest company on the internet, AMP’s story contains all the evidence you’ll ever need.
This is a really good oral history of how AMP soured Google’s reputation.
Full disclosure: I’m briefly cited:
“When it suited them, it was open-source,” says Jeremy Keith, a web developer and a former member of AMP’s advisory council. “But whenever there were any questions about direction and control… it was Google’s.”
As an aside, this article contains a perfect description of the company cultures of Facebook, Apple, and Google:
“You meet with a Facebook person and you see in their eyes they’re psychotic,” says one media executive who’s dealt with all the major platforms. “The Apple person kind of listens but then does what it wants to do. The Google person honestly thinks what they’re doing is the best thing.”