Prompted by my post on tracking, Chris does some soul searching about his own use of tracking.
I’m interested not just in the ethical concerns and my long-time complacency with industry norms, but also as someone who very literally sells advertising.
He brings up the point that advertisers expect to know how many people opened a particular email and how many people clicked on a particular link. I’m sure that’s right, but it’s also beside the point: what matters is how the receiver of the email feels about having that information tracked. If they haven’t given you permission to do it, you can’t just assume they’re okay with it.