Tags: search



How Fast Is Amp Really? - TimKadlec.com

An excellent, thorough, even-handed analysis of AMP’s performance from Tim. The AMP format doesn’t make that much of a difference, the AMP cache does speed things up (as would any CDN), but it’s the pre-rendering that really delivers the performance boost …as long as you give up your URLs.

But right now, the incentives being placed on AMP content seem to be accomplishing exactly what you would think: they’re incentivizing AMP, not performance.

AMP is not the issue, it’s Google | Responsive Web Design

Google’s weight and power come because most of the world use it without knowing there’s an alternative. Perhaps it is time we started voicing our concerns through actions and start using alternative search platforms.

Campaign. — Ethan Marcotte

Ethan is understandably dubious about Google’s recent announcement regarding the relaxation of the AMP’s iron fist.

Because it’s great to hear the AMP team make some overtures toward a more open web—and personally, I’d like to thank them sincerely for doing so. But if we’re swapping one set of Google-owned criteria for another set of slightly more permissive Google-owned criteria, I’m not sure how much will have changed.

Standardizing lessons learned from AMP – Accelerated Mobile Pages Project

This is very good news indeed—Google are going to allow non-AMP pages to get the same prioritised treatment as AMP pages …if they comply with the kind of performance criteria that Tim outlined.

It’ll take time to get there, but I’m so, so glad to see that Google aren’t going to try to force everyone to use their own proprietary format.

We are taking what we learned from AMP, and are working on web standards that will allow instant loading for non-AMP web content. We hope this work will also unlock AMP-like embeddability that powers Google Search features like the Top Stories carousel.

I just hope that this alternate route to the carousel won’t get lumped under the banner of “AMP”—that term has been pretty much poisoned at this point.

Transparency and the AMP Project · Issue #13597 · ampproject/amphtml

Luke Stevens is trying to get untangle the very mixed signals being sent from different parts of Google around AMP’s goals. The response he got—before getting shut down—is very telling in its hubris and arrogance.

I believe the people working on the AMP format are well-intentioned, but I also believe they have conflated the best interests of Google with the best interests of the web.

AMP: the missing controversy – Ferdy Christant

AMP pages aren’t fast because of the AMP format. AMP pages are fast when you visit one via Google search …because of Google’s monopoly on preloading:

Technically, a clever trick. It’s hard to argue with that. Yet I consider it cheating and anti competitive behavior.

Preloading is exclusive to AMP. Google does not preload non-AMP pages. If Google would have a genuine interest in speeding up the whole web on mobile, it could simply preload resources of non-AMP pages as well. Not doing this is a strong hint that another agenda is at work, to say the least.

The Two Faces of AMP - TimKadlec.com

So, to recap, the web community has stated over and over again that we’re not comfortable with Google incentivizing the use of AMP with search engine carrots. In response, Google has provided yet another search engine carrot for AMP.

This wouldn’t bother me if AMP was open about what it is: a tool for folks to optimize their search engine placement. But of course, that’s not the claim. The claim is that AMP is “for the open web.”

Spot on, Tim. Spot on.

If AMP is truly for the open web, de-couple it from Google search entirely. It has no business there.

Look, AMP, you’re either a tool for the open web, or you’re a tool for Google search. I don’t mind if you’re the latter, but please stop pretending you’re something else.

AMP letter

I signed this open letter.

We are a community of individuals who have a significant interest in the development and health of the World Wide Web (“the Web”), and we are deeply concerned about Accelerated Mobile Pages (“AMP”), a Google project that purportedly seeks to improve the user experience of the Web.

Improving URLs for AMP pages – Accelerated Mobile Pages Project

Good news! Google will graciously allow non-Google-hosted AMP pages to get the AMP blessing in search results.

Bad news! It requires publishers to package up their AMP pages in a new packaging format that browsers don’t support yet.

André Staltz - The Web began dying in 2014, here’s how

This is the clickbaitiest of titles, but the post has some good sobering analysis of how much traffic driven by a small handful players. It probably won’t make you feel very cheery about the future.

(For some reason, this article uses all-caps abbreviations for company names, as though a stock ticker started generating hot takes: GOOG, FB, AMZN, etc. It’s a very odd writing style for a human.)

AMPersand. — Ethan Marcotte

I’ve had a few conversations with members of the Google AMP team, and I do believe they care about making the web better. But given how AMP pages are privileged in Google’s search results, the net effect of the team’s hard, earnest work comes across as a corporate-backed attempt to rewrite HTML in Google’s image. Now, I don’t know if these new permutations of AMP will gain traction among publishers. But I do know that no single company should be able to exert this much influence over the direction of the web.

To reduce gender biases, acknowledge them : Nature News & Comment

Deb Chachra:

If research on biases has told us anything, it is that humans make better decisions when we learn to recognize and correct for bias.

Approximate Text Search Made Easy

A step-by-step explanation by Henrik on how he implemented fuzzy search on his music site—something I could do on The Session. He even talks about expanding this to work with ABC notation.

Need to Catch Up on the AMP Debate? | CSS-Tricks

Funnily enough, I led a brown bag lunch discussion about AMP at work just the other day. A lot of it mirrored Chris’s thoughts here. It’s a complicated situation that has lots of people worried.

Render Search

🎵 If there’s something strange, in your neighbourhood’s architectural renders, who you gonna call? 🎵

James Bridle!

(I ain’t ‘fraid of no render ghost.)

Systems Smart Enough To Know When They’re Not Smart Enough | Big Medium

I can forgive our answer machines if they sometimes get it wrong. It’s less easy to forgive the confidence with which the bad answer is presented, giving the impression that the answer is definitive. That’s a design problem.

Design Ethics in Practice – The Interconnected

Excellent and practical advice for before, during, and after research sessions and usability tests.

AMP and the Web - TimKadlec.com

Tim watched the panel discussion at AMP Conf. He has opinions.

Optimistically, AMP may be a stepping stone to a better performant web. But I still can’t shake the feeling that, in its current form, it’s more of a detour.

AMP Conf: Day 1 Live Stream - YouTube

Here’s the panel I was on at the AMP conference. It was an honour and a pleasure to share the stage with Nicole, Sarah, Gina, and Mike.

Fireside chat: AMP and the web (AMP Conf '17)

The ‘Credit Card Number’ Field Must Allow and Auto-Format Spaces (80% Don’t) - Articles - Baymard Institute

A deep dive into formatting credit card numbers with spaces in online forms.