Link tags: seo

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As Antitrust Pressure Mounts, Google to Pull Back Benefit to News Sites That Adopted Its Preferred Mobile Technology – The Markup

More great reporting from Adrianne Jeffries at The Markup.

An engineer at a major news publication who asked not to be named because the publisher had not authorized an interview said Google’s size is what led publishers to use AMP.

The Core Web Vitals hype train

Goodhart’s Law applied to Google’s core web vitals:

If developers start to focus solely on Core Web Vitals because it is important for SEO, then some folks will undoubtedly try to game the system.

Personally, my beef with core web vitals is that they introduce even more uneccessary initialisms (see, for example, Harry’s recent post where he uses CWV metrics like LCP, FID, and CLS—alongside TTFB and SI—to look at PLPs, PDPs, and SRPs. I mean, WTF?).

Official Google Webmaster Central Blog: Timing for bringing page experience to Google Search

Good news: as of May 2021, page speed (or core web vitals, if you must) will be a ranking factor in Google Search.

Even better news: at the same time, Google AMP will lose its unfairly privileged position in the top stories carousel. Hopefully this marks the beginning of the end for Google’s failed experiment in forcing publishers to use their tech.

Meta Tags — Preview, Edit and Generate

This is a handy tool if you’re messing around with Twitter cards and other metacrap.

Official Google Webmaster Central Blog: Evaluating page experience for a better web

This is excellent news for sites that were strong-armed into creating AMP pages just to get into the Top Stories carousel:

As part of this update, we’ll also incorporate the page experience metrics into our ranking criteria for the Top Stories feature in Search on mobile, and remove the AMP requirement from Top Stories eligibility.

This update doesn’t arrive until next year, but the message is clear: fast websites will be rewarded in search. I’ll be glad to see an end to AMP’s blackmail tactics.

Plaidophile: So about that AMP-script thing

Reinventing the web the long way around, in a way that gives Google even more control of it. No thanks.

Taking shortcuts ・ Robin Rendle

How Robin really feels about Google AMP:

Here’s my hot take on this: fuck the algorithm, fuck the impressions, and fuck the king. I would rather trade those benefits and burn my website to the ground than be under the boot and heel and of some giant, uncaring corporation.

How Google Pagespeed works: Improve Your Score and Search Engine Ranking

Ben shares the secret of SEO. Spoiler: the villain turns out to be Too Much JavaScript. Again.

Time to Interactive (TTI) is the most impactful metric to your performance score.

Therefore, to receive a high PageSpeed score, you will need a speedy TTI measurement.

At a high level, there are two significant factors that hugely influence TTI:

  • The amount of JavaScript delivered to the page
  • The run time of JavaScript tasks on the main thread

Bruce Lawson’s personal site  : Structured data and Google

Bruce wonders why Google seems to prefer separate chunks of JSON-LD in web pages instead of interwoven microdata attributes:

I strongly feel that metadata that is separated from the user-visible data associated with it highly susceptible to metadata partial copy-paste necrosis. User-visible text is also developer-visible text. When devs copy/ paste that, it’s very easy to forget to copy any associated metadata that’s not interleaved, leading to errors.

Lighthouse | Eric Bailey

What if accessibility were a ranking signal for Google search results?

Here’s a thought: what if Google put its thumb on the scale again, only this time for accessibility? What if it treated the Lighthouse accessibility score as a first-class ranking metric?

Google AMP - A 70% drop in our conversion rate. - Rockstar Coders

Google hijacking and hosting your AMP pages (in order to pre-render them) is pretty terrible for user experience and security:

I’m trying to establish my company as a legitimate business that can be trusted by a stranger to build software for them. Having google.com reeks of a phishing scam or fly by night operation that couldn’t afford their own domain.

AMP letter

I signed this open letter.

We are a community of individuals who have a significant interest in the development and health of the World Wide Web (“the Web”), and we are deeply concerned about Accelerated Mobile Pages (“AMP”), a Google project that purportedly seeks to improve the user experience of the Web.

Improving URLs for AMP pages – Accelerated Mobile Pages Project

Good news! Google will graciously allow non-Google-hosted AMP pages to get the AMP blessing in search results.

Bad news! It requires publishers to package up their AMP pages in a new packaging format that browsers don’t support yet.

AMPersand. — Ethan Marcotte

I’ve had a few conversations with members of the Google AMP team, and I do believe they care about making the web better. But given how AMP pages are privileged in Google’s search results, the net effect of the team’s hard, earnest work comes across as a corporate-backed attempt to rewrite HTML in Google’s image. Now, I don’t know if these new permutations of AMP will gain traction among publishers. But I do know that no single company should be able to exert this much influence over the direction of the web.

Need to Catch Up on the AMP Debate? | CSS-Tricks

Funnily enough, I led a brown bag lunch discussion about AMP at work just the other day. A lot of it mirrored Chris’s thoughts here. It’s a complicated situation that has lots of people worried.

Does Google execute JavaScript? | Stephan Boyer

Google may or may not decide to run your JavaScript, and you don’t want your business to depend on its particular inclination of the day. Do server-side/universal/isomorphic rendering just to be safe.

Official Google Webmaster Central Blog: Helping users easily access content on mobile

Two pieces of good news from Google:

  1. 85% of websites qualify as mobile-friendly, so there’s no longer a need to explicitly label them as such in search results.
  2. Google will down-rank sites that have annoying pop-overs demanding you download an app or sign up to an email newsletter when you’re trying to read the damn page.

An update (March 2016) on the current state & recommendations for JavaScript …

Making web apps? Care about SEO? Here’s Google’s advice:

Use feature detection & progressive enhancement techniques to make your content available to all users.

Delicious Changes | The Official Delicious Blog

The first big change you’ll notice is our transition from the javascript front-end framework that has been powering the content at https://www.delicious.com. The engineers who crafted this version of the site are incredibly talented, and their code is amazing. It’s beautiful and powerful, but it has posed several significant challenges for us. For example, the search engines have a real problem reading our content, hindering users’ efforts to use Google or Bing to find what they’re looking for on Delicious.

Official Google Webmaster Central Blog: Deprecating our AJAX crawling scheme

It’s official: hash bang URLs are an anti-pattern, and if you want your content indexed by Google, use progressive enhancement:

Since the assumptions for our 2009 proposal are no longer valid, we recommend following the principles of progressive enhancement.