Worlds of scarcity are made out of things. Worlds of abundance are made out of dependencies. That’s the software playbook: find a system made of costly, redundant objects; and rearrange it into a fast, frictionless system made of logical dependencies. The delta in performance is irresistible, and dependencies are a compelling building block: they seem like just a piece of logic, with no cost and no friction. But they absolutely have a cost: the cost is complexity, outsourced agency, and brittleness. The cost of ownership is up front and visible; the cost of access is back-dated and hidden.
Facebook and even Instagram are at odds with the principles of the open web.
We choose whether our work stays alive on the internet. As long as we keep our hosting active, our site remains online. Compare that to social media platforms that go public one day and bankrupt the next, shutting down their app and your content along with it.
But the real truth is that as long as we’re putting our work in someone else’s hands, we forfeit our ownership over it. When we create our own website, we own it – at least to the extent that the internet, beautiful in its amorphous existence, can be owned.
I know a number of people who blog as a way to express themselves, for expression’s sake, rather than for anyone else wanting to read it. It’s a great way to have a place to “scream into the void” and share your thoughts.
The best time to make a personal website is 20 years ago. The second best time to make a personal website is now.
Chris offers some illustrated advice:
- Define the purpose of your site
- Organize your content
- Look for inspiration
- Own your own domain name
- Build your website
A short, snappy web book on product development from Ryan Singer at Basecamp.
Like Resilient Web Design, the whole thing is online for free (really free, not “give us your email address” free).
This is very handy! Export your data from Ev’s blog and then import it into a static site generator of your choice.
You may have noticed the recent movement of people looking to get off Medium. Most of us are motivated by a desire to own our content, have data portability and get more control over how/where our content is displayed and monetized. Most importantly many of us consider our blog/site to be a core part of our online identity and while Medium offers a fantastic writing experience it sacrifices other important values. Luckily there’s a modern approach to running your blog which aligns with these ideals, its called the JAMstack and its all around us.
Know any graduates who’d like to take part in a fun (paid) three month scheme at Clearleft? Send ‘em our way.
This is a really great, balanced profile of the Indie Web movement. There’s thoughtful criticism alongside some well-deserved praise:
If we itemize the woes currently afflicting the major platforms, there’s a strong case to be made that the IndieWeb avoids them. When social-media servers aren’t controlled by a small number of massive public companies, the incentive to exploit users diminishes. The homegrown, community-oriented feel of the IndieWeb is superior to the vibe of anxious narcissism that’s degrading existing services.
Dave stops feeding his site’s visitors data to Google. I wish more people (and companies) would join him.
There’s also an empowering #indieweb feeling about owning your analytics too. I pay for the server my analytics collector runs on. It’s on my own subdomain. It’s mine.
After musing on newsletters, Craig shares how he’s feeling about Instagram and its ilk:
Instagram will only get more complex, less knowable, more algorithmic, more engagement-hungry in 2019.
I’ve found this cycle has fomented another emotion beyond distrust, one I’ve felt most acutely in 2018: Disdain? (Feels too loaded.) Disappointment? (Too moralistic.) Wariness? (Yes!) Yes — wariness over the way social networks and the publishing platforms they provide shift and shimmy beneath our feet, how the algorithms now show posts of X quality first, or then Y quality first, or how, for example, Instagram seems to randomly show you the first image of a multi-image sequence or, no wait, the second.8
I try to be deliberate, and social networks seem more and more to say: You don’t know what you want, but we do. Which, to someone who, you know, gives a shit, is pretty dang insulting.
Wariness is insidious because it breeds weariness. A person can get tired just opening an app these days. Unpredictable is the last thing a publishing platform should be but is exactly what these social networks become. Which can make them great marketing tools, but perhaps less-than-ideal for publishing.
This is something I struggle to articulate to friends who are suffering because they feel tied to silos like Facebook and Twitter:
What self-publishing does is provide me a choice, which makes me feel good. I feel like I can step away from platforms at will and I don’t feel as shackled as I have done previously.
Harsh but fair words about Google AMP.
Google has built their entire empire on the backs of other people’s effort. People use Google to find content on the web. Google is just a doorman, not the destination. Yet the search engine has epic delusions of grandeur and has started to believe they are the destination, that they are the gatekeepers of the web, that they should dictate how the web evolves.
Take your dirty paws off our web, Google. It’s not your plaything, it belongs to everyone.
I’m telling you this stuff is often too important and worthy to be owned by an algorithm and lost in the stream.
Dan compares the relationship between a designer and developer in the web world to the relationship between an art director and a copywriter in the ad world. He and Brad made a video to demonstrate how they collaborate.
A great long-term perspective from Rachel on the pace of change in standards getting shipped in browsers:
The pace that things are shipping, and at which bugs are fixed is like nothing we have seen before. I know from sitting around a table with representatives from each browser vendor at the CSS Working Group how important interop is. No-one wants features to be implemented differently in browsers. This is what we were asking for with WaSP, and despite the new complexity of the platform, browsers rendering standard features in different ways is becoming increasingly rare. Bugs happen, sometimes in the browser and sometimes in the spec, but there is a commitment to avoid these and to create a stable platform we can all rely on. It is exciting to be part of it.
It is common to refer to universally popular social media sites like Facebook, Instagram, Snapchat, and Pinterest as “walled gardens.” But they are not gardens; they are walled industrial sites, within which users, for no financial compensation, produce data which the owners of the factories sift and then sell. Some of these factories (Twitter, Tumblr, and more recently Instagram) have transparent walls, by which I mean that you need an account to post anything but can view what has been posted on the open Web; others (Facebook, Snapchat) keep their walls mostly or wholly opaque. But they all exercise the same disciplinary control over those who create or share content on their domain.
Professor Alan Jacobs makes the case for the indie web:
We need to revivify the open Web and teach others—especially those who have never known the open Web—to learn to live extramurally: outside the walls.
What do I mean by “the open Web”? I mean the World Wide Web as created by Tim Berners-Lee and extended by later coders. The open Web is effectively a set of protocols that allows the creating, sharing, and experiencing of text, sounds, and images on any computer that is connected to the Internet and has installed on it a browser that can interpret information encoded in conformity with these protocols.
This resonated strongly with me:
To teach children how to own their own domains and make their own websites might seem a small thing. In many cases it will be a small thing. Yet it serves as a reminder that the online world does not merely exist, but is built, and built to meet the desires of certain very powerful people—but could be built differently.
It’s upsetting to realize that the reason why you’re in a senior position may be because of the system of privilege that got you there. It’s upsetting to realize that there are people who aren’t in that rank who are more qualified than you, but who haven’t benefited from the same privilege you did.
So here’s what I can do about it:
- Start sponsoring members of underrepresented groups
- Listen to marginalized people, and believe them
- Do “the homework” to be a better mentor