A look at how Huffduffer-style forms might improve “conversion”.
Whatever. Let’s face it: it’s just quite nice when a form isn’t just your typical form (which this article makes a good point of mentioning):
Where the traditional sign up form is a regular, everyday brown cow, the mad lib form is a purple cow - a shiny object. We’re naturally easily distracted by, and drawn to, what’s new or out of the ordinary! Take advantage of that.