We’ve got click rates, impressions, conversion rates, open rates, ROAS, pageviews, bounces rates, ROI, CPM, CPC, impression share, average position, sessions, channels, landing pages, KPI after never ending KPI.
That’d be fine if all this shit meant something and we knew how to interpret it. But it doesn’t and we don’t.
The reality is much simpler, and therefore much more complex. Most of us don’t understand how data is collected, how these mechanisms work and most importantly where and how they don’t work.
Even if you can somehow justify using tracking technologies (which don’t work reliably) to make general, statistical decisions (“fewer people open our emails when the subject contains the word ‘overdraft’!”), you can’t make individual decisions based on them. That’s just wrong.
Prompted by my post on tracking, Chris does some soul searching about his own use of tracking.
I’m interested not just in the ethical concerns and my long-time complacency with industry norms, but also as someone who very literally sells advertising.
He brings up the point that advertisers expect to know how many people opened a particular email and how many people clicked on a particular link. I’m sure that’s right, but it’s also beside the point: what matters is how the receiver of the email feels about having that information tracked. If they haven’t given you permission to do it, you can’t just assume they’re okay with it.
A handy tool for getting an overview of your site’s CSS:
CSS Stats provides analytics and visualizations for your stylesheets. This information can be used to improve consistency in your design, track performance of your app, and diagnose complex areas before it snowballs out of control.
A Weekly Journal of Visual Essays
Some lovely data visualisation here.
So do you really know which are the top browsers, both amongst your existing customers and your potential audience? Perhaps it’s worth taking a closer look; it might just be time to check your site in some of the lesser-known, yet popular browsers like UC, Yandex and Samsung Internet.
If you ever need to pull up some case studies to demonstrate the business benefits of performance, Tammy and Tim have you covered.
I concur with this sentiment:
If you are starting a new blog, or have one already, the best thing you can do is turn off all analytics.
Especially true for your own personal site:
Just turn them off now. Then, write about whatever the fuck you want to write about.
A lovely bit of data celebration from Ravelry on the occasion of their 4 millionth user.
I’ve said it before and I’ll say it again: if you want to see a successful example of a real social networking site, don’t look at Facebook; look at Ravelry.
Some good-lookin’ stats from a responsive redesign:
Total page views, a metric we were prepared to see go down with the redesign, are up by 27%. Unique visitors per week are up 14% on average and visits per week are up on average 23%.
I heartily concur with Luke’s call for sharing of data:
If you’ve had success with a responsive design, my plea to you is to please share what you’ve learned.
I’m going to see if I can get some Clearleft clients to open up.
I’ve never been a fan of carousels on websites, to put it mildy. It seems I am not alone. And if you doubt the data, ask yourself this: when was the last time you, as a user, interacted with a carousel on any website?
A great breakdown of mobile traffic to The Guardian website over time.
Luke collates some useful mobile browsing statistics once again. Most of it is quite US-centric, but this closing point is a whopper:
36 countries more than doubled their Opera Mini user bases in one year.
Trammell outlines the thoughtful, research-based approach that Digg will be taking in phasing out IE6 support.
Here's a different kind of browser stats graph. It shows numbers instead of percentage. Percentage-based graphs don't show just how much the pie has grown over time.