Tags: strategy

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Patterns Day 2017: Ellen De Vries on Vimeo

The latest video from Patterns Day is up—Ellen’s superb philosophical presentation: Patterns in Language, Language in Patterns.

There’s so much packed into this one, it might take more than one viewing to take it all in.

Patterns in language and language in patterns. – Ellen de Vries – Medium

A transcript of the superb talk that Ellen delivered at Patterns Day. So good!

Take a closer look at the patterns in our language. | Clearleft

Ellen goes through the principles behind the tone of voice on the new Clearleft site:

  1. Our clients are the heroes and heroines, we facilitate their journey.
  2. Speak as an individual doing whatever it is you love. Expose lovable details.
  3. Use the imperative, kill the “-ing”.
  4. Be evocative and paint the picture. Show don’t tell.
  5. Be a practical friend.
  6. Be inquisitive. Ask smart questions that need solving.

A practical guide to Progressive Web Apps for organisations who don’t know anything about Progressive Web Apps : Records Sound the Same

Sally gives a really good introduction to using service workers as a progressive enhancement.

What does Google need on mobile? — Benedict Evans

The key change in all of this, I think, is that Google has gone from a world of almost perfect clarity - a text search box, a web-link index, a middle-class family’s home - to one of perfect complexity - every possible kind of user, device, access and data type. It’s gone from a firehose to a rain storm. But on the other hand, no-one knows water like Google. No-one else has the same lead in building understanding of how to deal with this. Hence, I think, one should think of every app, service, drive and platform from Google not so much as channels that might conflict but as varying end-points to a unified underlying strategy, which one might characterize as ‘know a lot about how to know a lot’.

The Business of Responsive Design by Mark Boulton

The transcript of Mark’s talk from last week’s Handheld conference in Cardiff.

There are mountains.

Responsive Design Won’t Fix Your Content Problem ∙ An A List Apart Column

The title is a bit sensationalist but I agree completely with what Karen is saying:

It’s time we acknowledged that every responsive web design project is also a content strategy project.

Responsive News — Response-ish Web Design

Details on how the BBC Responsive News team plan to eventually make their m-dot site scale all the way up to be the default site. This “planting a seed” approach works really well, not least for political reasons.

It’s something that The Guardian and The Chicago Tribune are working on too.

Reorganization by Trent Walton

Trent hammers home the point that the kind of compartmentalisation that’s traditionally been part and parcel of the web dev workflow just won’t cut it anymore.

Inside the Battle of Hoth: The Empire Strikes Out

A damning analysis of the Empire’s military strategy at the battle of Hoth, complete with illustrations. The comments are good too:

Guys, cut Palpatine some slack. He’s still in his first term as Emperor…

» Responsive Design for Apps — Part 1 Cloud Four Blog

A great piece by Jason analysing the ever-blurring lines between device classes.

Mind you, there is one question he doesn’t answer which would help clear up his framing of the situation. That question is:

What’s a web app?

Device Fatigue | Brad Frost Web

I know how Brad feels. I find it hard to muster any enthusiasm for any specific new device these days. But that’s okay. It’s more important to step back and see the trends and directions instead of getting caught up in the specifics of this particular phone or that particular tablet.

My remedy for device fatigue has been to take a step back and let my eyes go unfocused. Much like a Magic Eye, I can then see the hidden pictures behind the stippled noise that is the device landscape. This remedy helps me cope, gets me to stop caring about things that don’t really matter, and gets me to care about the broader trends the Magic Eye unveils.

A separate mobile website: no forking way | Opinion | .net magazine

A great article by Karen pointing to the real problem with the mobile strategies of so many companies: they are locked in by their CMS.

BBC - BBC Internet Blog: BBC News on mobile: responsive design

BBC News are using the mobile subdomain to plant the seed of responsive design. It’s a smart move that’s been really nicely executed.

A List Apart: Articles: Future-Ready Content

A great article from Sara Wachter-Boettcher on crafting future-friendly content. The content prioritisation described here mirrors what I’ve been doing in workshops.

Douchey Account Guy

It’s funny and heartbreaking because it’s true.

Mobile content strategy link-o-rama 2011 « Karen McGrane

A great round-up of links and posts relating to the increasingly-important role of content strategy and structured content in our multi-device, responsively-designed online world.

Techniques For Gracefully Degrading Media Queries - Smashing Magazine

There are some inaccuracies and misrepresentations in here, but on the whole this is a pretty good round-up of your options when dealing with responsive design in older browsers.

Structured Content, Shifting Context: Responsive Design, Content Strategy

The importance of structured content for longevity and responsiveness.

How to fail at mobile web [Legends of the Sun Pig - Martin Sutherland’s Blog]

It’s a provocative title but I certainly agree with this post’s premise. And the situation it describes is all too familiar.