Surprisingly, it helps clients understand the HTML content prototype better. They now clearly see the difference and the relationship between content and design. In general it helps me explain the content-first process better and it helps them make more sense of it.
Samantha does an excellent job of explaining how useful style tiles can be for visual design and iteration.
Samantha put together this handy one-page site to explain Style Tiles as part of her South by Southwest presentation.
Samantha gives the rundown of a hands-on use of Style Tiles.
An excellent design technique from Samantha that allows you to nail down a visual vocabulary without using something as wishy-washy as a mood board or as rigid as a fully-blown comp. Brilliant!
The style tile is not a literal translation of what the website is going to be, but a starting point for the designer and the client to have a conversation and establish a common visual language.