From a consumer’s point of view, less intrusive ad formats are of course desirable. Google’s approach is therefore basically heading in the right direction. From a privacy perspective, however, the “Better Ads” are no less aggressive than previous forms of advertising. Highly targeted ads based on detailed user profiles work subtle. They replace aggressive visuals with targeted manipulation.
A brilliant talk by Stuart on how privacy could be a genuinely disruptive angle for companies looking to gain competitive advantage over the businesses currently in the ascendent.
How do you end up shaping the world? By inventing a thing that the current incumbents can’t compete against. By making privacy your core goal. Because companies who have built their whole business model on monetising your personal information cannot compete against that. They’d have to give up on everything that they are, which they can’t do. Facebook altering itself to ensure privacy for its users… wouldn’t exist. Can’t exist. That’s how you win.
The beauty of this is that it’s a weapon which only hurts bad people. A company who are currently doing creepy things with your data but don’t actually have to can alter themselves to not be creepy, and then they’re OK! A company who is utterly reliant on doing creepy things with your data and that’s all they can do, well, they’ll fail. But, y’know, I’m kinda OK with that.
In this excerpt from his forthcoming book, Cennydd gives an overview of what GDPR will bring to the web. This legislation is like a charter of user’s rights, and things don’t look good for the surveillance kings of online advertising:
The black box will be forced open, and people will find it’s full of snakes.
I have to keep reminding myself that I do have some control. I can build The Medium I want. I can cling to what’s good.
With echoes of Anil Dash’s The Web We Lost, this essay is a timely reminder—with practical advice—for we designers and developers who are making the web …and betraying its users.
You see, the web wasn’t meant to be a gated community. It’s actually pretty simple.
A web server, a public address and an HTML file are all that you need to share your thoughts (or indeed, art, sound or software) with anyone in the world. No authority from which to seek approval, no editorial board, no publisher. No content policy, no dependence on a third party startup that might fold in three years to begin a new adventure.
That’s what the web makes possible. It’s friendship over hyperlink, knowledge over the network, romance over HTTP.
John Lanchester reviews ‘The Attention Merchants’ by Tim Wu, ‘Chaos Monkeys’ by Antonio García Martínez and ‘Move Fast and Break Things’ by Jonathan Taplin · LRB 17 August 2017
Triple the hand-wringing in this combined review of three books:
- The Attention Merchants: From the Daily Newspaper to Social Media, How Our Time and Attention Is Harvested and Sold by Tim Wu,
- Chaos Monkeys: Inside the Silicon Valley Money Machine by Antonio García Martínez, and
- Move Fast and Break Things: How Facebook, Google and Amazon have Cornered Culture and What It Means for All of Us by Jonathan Taplin.
What this means is that even more than it is in the advertising business, Facebook is in the surveillance business. Facebook, in fact, is the biggest surveillance-based enterprise in the history of mankind. It knows far, far more about you than the most intrusive government has ever known about its citizens. It’s amazing that people haven’t really understood this about the company. I’ve spent time thinking about Facebook, and the thing I keep coming back to is that its users don’t realise what it is the company does. What Facebook does is watch you, and then use what it knows about you and your behaviour to sell ads. I’m not sure there has ever been a more complete disconnect between what a company says it does – ‘connect’, ‘build communities’ – and the commercial reality.
If you feel you are being watched, you change your behavior. Big Data is supercharging this effect.
Some interesting ideas, but the tone is so alarming as to render the message meaningless.
As our weaknesses are mapped, we are becoming too transparent. This is breeding a society where self-censorship and risk-aversion are the new normal.
I stopped reading at the point where the danger was compared to climate change.
With New Browser Tech, Apple Preserves Privacy and Google Preserves Trackers | Electronic Frontier Foundation
It’s interesting to see how excessive surveillance is (finally!) being treated as damage and routed around. Apple seem to get it—they’re tackling the tracking issue. Meanwhile Google are focusing purely on the visibility and UX of invasive advertising, without taking steps against tracking.
There’s a huge opportunity here for Chrome’s competitors—if Firefox and Safari protect users from unwarranted tracking, that could be enough to get people to switch, regardless of the feature sets of the browsers.
This is an excellent move by Apple—interpreting cross-site tracking as damage and routing around it.
So what happens when these tools for maximizing clicks and engagement creep into the political sphere?
This is a delicate question! If you concede that they work just as well for politics as for commerce, you’re inviting government oversight. If you claim they don’t work well at all, you’re telling advertisers they’re wasting their money.
Facebook and Google have tied themselves into pretzels over this.
Digital Assistants, Facebook Quizzes, And Fake News! You Won’t Believe What Happens Next | Laura Kalbag
A great presentation from Laura on how tracking scripts are killing the web. We can point our fingers at advertising companies to blame for this, but it’s still developers like us who put those scripts onto websites.
We need to ask ourselves these questions about what we build. Because we are the gatekeepers of what we create. We don’t have to add tracking to everything, it’s already gotten out of our control.
Steps you can take to secure your phone and computer. This is especially useful in countries where ubiquitous surveillance is not only legal, but mandated by law (such as China, Australia, and the UK).
To be clear, every company currently does some form of this tracking of users. There would simply be no other way to measure operations. But Facebook has quite clearly been tiptoeing outside the bounds of what is ethically acceptable data business practices for a while.
A thorough round-up of Facebook’s current data collection practices and what you can do about it.
We don’t take our other valuables with us when we travel—we leave the important stuff at home, or in a safe place. But Facebook and Google don’t give us similar control over our valuable data. With these online services, it’s all or nothing.
We need a ‘trip mode’ for social media sites that reduces our contact list and history to a minimal subset of what the site normally offers.
Much of our courage and support comes from the people we read and talk to and love online, often on the very networks that expose us—and our friends—to genuine enemies of freedom and peace. We have to keep connected, but we don’t have to play on their terms.
You, the software engineers and leaders of technology companies, face an enormous responsibility. You know better than anyone how best to protect the millions who have entrusted you with their data, and your knowledge gives you real power as civic actors. If you want to transform the world for the better, here is your moment. Inquire about how a platform will be used. Encrypt as much as you can. Oppose the type of data analysis that predicts people’s orientation, religion, and political preferences if they did not willingly offer that information.
The more I reflect on the current practices of the online advertising industry, the more I think that ad-blocking is a moral imperative.
People who excel at software design become convinced that they have a unique ability to understand any kind of system at all, from first principles, without prior training, thanks to their superior powers of analysis. Success in the artificially constructed world of software design promotes a dangerous confidence.
Great stuff as usual from Maciej, ending with a rallying cry for us to pay attention to history:
This is not the first time an enthusiastic group of nerds has decided to treat the rest of the world as a science experiment. Earlier attempts to create a rationalist Utopia failed for interesting reasons, and since we bought those lessons at a great price, it would be a shame not to learn them.
There is also prior art in attempts at achieving immortality, limitless wealth, and Galactic domination. We even know what happens if you try to keep dossiers on an entire country.
If we’re going to try all these things again, let’s at least learn from our past, so we can fail in interesting new ways, instead of failing in the same exasperating ways as last time.
Marco is spot on here. The New York Times article he’s responding to is filled with a weird Stockholm syndrome—the one bit of the web that’s still free of invasive tracking and surveillance is where they wish a centralised power (like Apple) would come in and lock down. Madness!
Monika’s end-of-year piece is rather excellent:
The map exposes the network of fibre optic internet cables that lie deep below the sea giving an unfettered glimpse of the government’s counterterrorism tactics and the murky justifications behind them.