No To Spy Pixels
Almost no-one has given informed constent to being tracked through spy pixels in emails, and yet the practice is endemic. This is wrong. It needs to change.
Link tags: surveillance
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Bunny Fonts | Explore Faster & GDPR friendly Fonts
A drop-in replacement for Google Fonts without the tracking …but really, you should be self-hosting your font files.
Lou Montulli and the invention of cookie | Hidden Heroes
Steven Johnson profiles Lou Montulli, creator of the cookie, and ponders unintended consequences:
Years ago, the mathematician Edward Lorenz proposed a metaphor to describe how very small elements in a system’s initial conditions can lead to momentous changes over time. Imagining a tornado that ultimately emerges out of the tiny air perturbations caused by the flapping of a butterfly’s wings, Lorenz called it the “butterfly effect.” For better and for worse, Montulli’s cookie may be the most pronounced example of a technological butterfly effect in our time. But instead of a butterfly flapping its wings, it’s a 23-year-old programmer writing a few lines of code to make a shopping cart feature work. Almost three decades later, we’re still riding out the storm that code helped create.
How normal am I?
A fascinating interactive journey through biometrics using your face.
Contra Chrome
I remember when Google Chrome launched. I still have a physical copy of the Scott McCloud explanatory comic knocking around somewhere. Now that comic has been remixed by Leah Elliott to explain how Google Chrome is undermining privacy online.
Laying bare the inner workings of the controversial browser, she creates the ultimate guide to one of the world‘s most widely used surveillance tools.
Ban Online Behavioral Advertising | Electronic Frontier Foundation
Targeted advertising based on online behavior doesn’t just hurt privacy. It also contributes to a range of other harms.
I very much agree with this call to action from the EFF.
Maybe we can finally get away from the ludicrious idea that behavioural advertising is the only possible form of effective advertising. It’s simply not true.
Is Momentum Shifting Toward a Ban on Behavioral Advertising? – The Markup
I really hope that Betteridge’s Law doesn’t apply to this headline.
‘Like an atomic bomb’: So what now for the IAB’s GDPR fix after regulator snafu? - Digiday
Simply put, the popups asking people for consent whenever they land on a site are illegal.
Using Google Fonts Breaches GDPR – Interdependent Thoughts
Remember when I said you should avoid third-party dependencies?
Daring Fireball: Robin Berjon on ‘Topics’, Google’s Proposed Replacement for FLoC
Google Topics is the successor to Google FLoC. It seems to require collusion from your “user agent”:
I can’t see why any other browser would consider supporting Topics. Google wants to keep tracking users across the entire web in a world where users realize they don’t want to be tracked. Why help Google?
Google sees Chrome as a way to embed the entire web into an iframe on Google.com.
Ban embed codes
Prompted by my article on third-party code, here’s a recommendation to ditch any embeds on your website.
Kagi Search
A new search engine (and browser!) that will have a paid business model.
Between this and Duck Duck Go, there’s evidence of an increasing appetite for alternatives to Google’s increasingly-more-rubbish search engine.
Remove Trackers - CSS-Tricks
Laura and I are on the same page here.
Jacques Corby-Tuech - Marketers are Addicted to Bad Data
We’ve got click rates, impressions, conversion rates, open rates, ROAS, pageviews, bounces rates, ROI, CPM, CPC, impression share, average position, sessions, channels, landing pages, KPI after never ending KPI.
That’d be fine if all this shit meant something and we knew how to interpret it. But it doesn’t and we don’t.
The reality is much simpler, and therefore much more complex. Most of us don’t understand how data is collected, how these mechanisms work and most importantly where and how they don’t work.
Ain’t No Party Like a Third Party - CSS-Tricks
Chris is doing another end-of-year roundup. This time the prompt is “What is one thing people can do to make their website bettter?”
This is my response.
I’d like to tell you something not to do to make your website better. Don’t add any third-party scripts to your site.
Google, Facebook hiding behind skirts of small business
While the dream of “personalized” ads has turned out to be mostly a nightmare, adtech has built some of the wealthiest companies in the world based on tracking us. It’s no surprise to me that as Members of the European Parliament contemplate tackling these many harms, Big Tech is throwing millions of Euros behind a “necessary evil” PR defense for its business model.
But tracking is an unnecessary evil.
Even in today’s tracking-obsessed digital ecosystem it’s perfectly possible to target ads successfully without placing people under surveillance. In fact right now, some of the most effective and highly valued online advertising is contextual — based on search terms, other non-tracking based data, and the context of websites rather than intrusive, dangerous surveillance.
Let’s be clear. Advertising is essential for small and medium size businesses, but tracking is not.
Rather than creating advertising that is more relevant, more timely and more likable we are creating advertising that is more annoying, more disliked, and more avoided.
I promise you, the minute tracking is outlawed, Facebook, Google and the rest of the adtech giants will claim that their new targeting mechanisms (whatever they turn out to be) are superior to tracking.
UK ICO: surveillance advertising is dead
Behavioral ads are only more profitable than context ads if all the costs of surveillance – the emotional burden of being watched; the risk of breach, identity-theft and fraud; the potential for government seizure of surveillance data – is pushed onto internet users. If companies have to bear those costs, behavioral ads are a total failure, because no one in the history of the human race would actually grant consent to all the things that gets done with our data.
Tracking-industry body IAB Europe told that it has infringed the GDPR, and its “consent” pop-ups used by Google and other tech firms are unlawful. - Irish Council for Civil Liberties
Google and the entire tracking industry relies on IAB Europe’s consent system, which has now been found to be illegal.
Email Tracking and Paperless Banking – Dan Q
Even if you can somehow justify using tracking technologies (which don’t work reliably) to make general, statistical decisions (“fewer people open our emails when the subject contains the word ‘overdraft’!”), you can’t make individual decisions based on them. That’s just wrong.
On User Tracking and Industry Standards on Privacy | CSS-Tricks
Prompted by my post on tracking, Chris does some soul searching about his own use of tracking.
I’m interested not just in the ethical concerns and my long-time complacency with industry norms, but also as someone who very literally sells advertising.
He brings up the point that advertisers expect to know how many people opened a particular email and how many people clicked on a particular link. I’m sure that’s right, but it’s also beside the point: what matters is how the receiver of the email feels about having that information tracked. If they haven’t given you permission to do it, you can’t just assume they’re okay with it.