Like Brad, I switched to Firefox for web browsing and Duck Duck Go for searching quite a while back. I highly recommend it.
For full hipster points, make sure you’re using these services, and then casually drop them into conversation by saying “Yeah, it’s a pretty obscure service; you probably haven’t heard of it…”
I remember a talk and discussion at SxSW a few years back about trying to improve the efficiency of trade networks by making them more web-like: there are ships full of empty cargo containers, simply because companies insist on using the container with their logo on it. I really, really like the idea of applying the principles of packet-switching to physical networks.
But here’s the hard part:
The technology is not a problem. We could do it all in 10 years. It’s the business models and the mental models in people’s minds.