I’ve been having some really interesting chats with Brian about tabs, markup, progressive enhancement and accessibility. Here’s a braindump of his current thinking which is well worth perusing.
Progressive disclosure interface patterns categorised and evaluated:
- mouseover popups (just say no!),
- new pages,
- scrolling sideways.
I really like the hypertext history invoked in this article.
The piece finishes with a great note on the MacNamara fallacy:
Everyone thinks metrics let us measure results. But, actually, they don’t. They measure only what they are measuring. Engagement, for example, is not something that can be measured, so we use an analogue for it. Time on page. Or clicks.
We often end up measuring what is quick, cheap, and easy to measure. Therefore, few organizations regularly conduct usability testing or customer-satisfaction surveys, but lots use analytics.
Even today, organizations often use clicks as a measure of engagement. So, all too often, they design user interfaces to generate clicks, so the system can measure them.
Here are the many, many reasons why you should not open links in a new window (or tab).
Regardless of what accessibility conformance level you target, do not arbitrarily open links in a new window or tab. If you are required to do so anyway, inform users in text.
A lovely new service from Adrian that allows you to sync up guitar tabs with videos. It’s a very impressive in-browser app.
Amazon is AB testing their next design iteration. Bye, bye tabs (yay!), hello fly-out menus (boo!).