Prompted by my recent post on
alt text, Geoff shares some resources on the right length for
This is exactly the pattern of usage I’ve been advocating for with web components—instead of creating a custom element from scratch, wrap an existing HTML element and use the custom element to turbo-charge it, like Zach is doing:
By enhancing native HTML instead of replacing it, we can provide a solid baseline experience, and add progressive enhancement as the cherry on top.
Imagine a world without hyperlinks or search:
Take WeChat as an example. It is home to the vast majority of China’s original writing, and yet:
- It doesn’t allow any external links;
- Its posts are not indexed by search engines such as Google or Baidu, and its own search engine is practically useless;
- You can’t check the author’s other posts if open the page outside of the WeChat app. In other words, each WeChat article is an orphan, not linked to anything else on the Internet, not even the author’s previous work.
Search engine indexing is key to content discovery in the knowledge creation domain, but in a mobile-first world, it is extremely difficult to pull content across the walled gardens, whether or not there is a profit incentive to do so.
Again, the issue here is not censorship. Had China relaxed its speech restrictions, a search start-up would’ve faced the same level of resistance from content platforms when trying to index their content, and content platforms would’ve been equally reluctant to create their own search engines, as they could serve ads and profit without a functional search engine.
Targeted advertising based on online behavior doesn’t just hurt privacy. It also contributes to a range of other harms.
I very much agree with this call to action from the EFF.
Maybe we can finally get away from the ludicrious idea that behavioural advertising is the only possible form of effective advertising. It’s simply not true.
“Be linkable and accessible to any client” is a provocative test for whether something is “of the web”.
If you rely on Word, Evernote or Notion, for example, then you can’t work unless you have Word, Evernote, or Notion. You are helpless without them. You are dependent.
But if you only use plain text, you can use any program on any device, forever. It gives great flexibility and peace of mind.
A lovely font based on the Bulmer typeface.
I really hope that Betteridge’s Law doesn’t apply to this headline.
Chip Delaney and Octavia Butler on a panel together in 1998 when hypertext and “cyberspace” are in the air. Here’s Octavia Butler on her process (which reminds me of when I’m preparing a conference talk):
I generally have four or five books open around the house—I live alone; I can do this—and they are not books on the same subject. They don’t relate to each other in any particular way, and the ideas they present bounce off one another. And I like this effect. I also listen to audio-books, and I’ll go out for my morning walk with tapes from two very different audio-books, and let those ideas bounce off each other, simmer, reproduce in some odd way, so that I come up with ideas that I might not have come up with if I had simply stuck to one book until I was done with it and then gone and picked up another.
So, I guess, in that way, I’m using a kind of primitive hypertext.
Out of all of these metaphors, the two most enduring are paper and physical space.
We invite software developers to do their part, by
- ensuring their users can conveniently obtain a link to the currently open or selected resource via a user interface; and
- providing an application programming interface (API) to obtain or construct a link to that resource (i.e., to get its address and name).
While the dream of “personalized” ads has turned out to be mostly a nightmare, adtech has built some of the wealthiest companies in the world based on tracking us. It’s no surprise to me that as Members of the European Parliament contemplate tackling these many harms, Big Tech is throwing millions of Euros behind a “necessary evil” PR defense for its business model.
But tracking is an unnecessary evil.
Even in today’s tracking-obsessed digital ecosystem it’s perfectly possible to target ads successfully without placing people under surveillance. In fact right now, some of the most effective and highly valued online advertising is contextual — based on search terms, other non-tracking based data, and the context of websites rather than intrusive, dangerous surveillance.
Let’s be clear. Advertising is essential for small and medium size businesses, but tracking is not.
Rather than creating advertising that is more relevant, more timely and more likable we are creating advertising that is more annoying, more disliked, and more avoided.
I promise you, the minute tracking is outlawed, Facebook, Google and the rest of the adtech giants will claim that their new targeting mechanisms (whatever they turn out to be) are superior to tracking.
Behavioral ads are only more profitable than context ads if all the costs of surveillance – the emotional burden of being watched; the risk of breach, identity-theft and fraud; the potential for government seizure of surveillance data – is pushed onto internet users. If companies have to bear those costs, behavioral ads are a total failure, because no one in the history of the human race would actually grant consent to all the things that gets done with our data.
Who is the web for? Everyone, everywhere, and not only the few with a financial stake in it. It’s still this enormously beautiful thing that has so much potential.
But web3? That’s just not it, man.
Exactly! The blinkered web3 viewpoint is a classic example of this fallacious logic (also, as Robin points out, exemplified by AMP):
- Something must be done!
- This (terrible idea) is something.
- Something has been done.
Ah, this brings back memories of hacking on the WorldWideWeb project at CERN!
(Not the original one. I’m not that old. I mean the recreation.)
Internet users use fewer different websites today than they did 20 years ago, and spend most of their “Web” time in app versions of websites (which often provide a better experience only because site owners strategically make it so to increase their lock-in and data harvesting potential). Truly exploring the Web now requires extra effort, like exercising an underused muscle. And if you begin and end your Web experience on just one to three services, that just feels kind of… sad, to me. Wasted potential.
This is a fascinating deep dive by Léonie on the inner workings of speech synthesis. She has quite a conundrum: she wants fast playback, but she also wants a voice that doesn’t sound robotic. Unfortunately it’s the robotic-sounding voices that work best at speed.
If you’re interested in this topic, I highly recommend listening to (or reading) the accessibility episode of the Clearleft podcast which featured Léonie as a guest giving demos and explanations.
A wonderful bit of spelunking into the annals of software interfaces by Elise Blanchard.