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Untitled Sans & Serif Design Information · Klim Type Foundry

Two new typefaces, designed to be deliberately lacking in expression.

The write-up of the making of the typefaces is as open and honest as the finished output. This insight into the design process rings very, very true:

Post rationalisation is an open secret in the design industry. Only when a project is finished can it be written up, the messy process is delineated and everything seems to follow a logical sequence up until the final thing is unveiled, spotless and perfect.

However, I suspect the process is largely irrational for most designers. There is a point where all the input has been processed, all the shit drawings, tenuous concepts and small ideas have been thrown away and you just work towards the finish, too exhausted and distracted to even know if it’s worth anything or not. And, if you’re lucky, someone or something will come along and validate the work.