The carbon cost of collecting and storing data no one can use is already a moral issue.
So before you add another field, let alone make a new service, can you be sure it will make enough of a difference to legitimise its impact on the planet?
The benchmarks that advertising companies use — intended to measure the number of clicks, sales and downloads that occur after an ad is viewed — are fundamentally misleading. None of these benchmarks distinguish between the selection effect (clicks, purchases and downloads that are happening anyway) and the advertising effect (clicks, purchases and downloads that would not have happened without ads).
It gets worse: the brightest minds of this generation are creating algorithms which only increase the effects of selection.
A terrificly well-written piece on the emperor’s new clothes worn by online advertising. Equal parts economic rigour and Gladwellian anecdata, it’s a joy to read! Kudos to Alana Gillespie for the great translation work (the original article was written in Dutch).
We currently assume that advertising companies always benefit from more data. … But the majority of advertising companies feed their complex algorithms silos full of data even though the practice never delivers the desired result. In the worst case, all that invasion of privacy can even lead to targeting the wrong group of people.
This insight is conspicuously absent from the debate about online privacy. At the moment, we don’t even know whether all this privacy violation works as advertised.
The interaction design of this article is great too—annotations, charts, and more!
The Hiding Place: Inside the World’s First Long-Term Storage Facility for Highly Radioactive Nuclear Waste - Pacific Standard
Robert McFarlane’s new book is an exploration of deep time. In this extract, he visits the Onkalo nuclear waste storage facility in Finland.
Sometimes we bury materials in order that they may be preserved for the future. Sometimes we bury materials in order to preserve the future from them.
When you stop to consider all the implications of poor performance, it’s hard not to come to the conclusion that poor performance is an ethical issue.
This is fascinating! A website that’s fast and nimble, not for performance reasons, but to reduce energy consumption. It’s using static files, system fonts and dithered images. And no third-party scripts.
Thanks to a low-tech web design, we managed to decrease the average page size of the blog by a factor of five compared to the old design – all while making the website visually more attractive (and mobile-friendly). Secondly, our new website runs 100% on solar power, not just in words, but in reality: it has its own energy storage and will go off-line during longer periods of cloudy weather.
Ping! That’s the sound of my brain going “service worker!”
I’ve sent them an email offering my help.
An even thornier problem than the Clock of the Long Now.
A website dedicated to one of the most, um, interesting solutions to the Yucca Mountain nuclear waste storage problem:
- Engineer cats that change colour in response to radiation.
- Create the culture/legend/history that if your cat changes colour, you should move some place else.
There are T-shirts!
A demo reel for the proposed solution to a very, very, very long term problem.
Trying to design a warning message for future generations, without relying on language, writing or current semiotics.
We considered ourselves to be a powerful culture. This place is not a place of honor…no highly esteemed deed is commemorated here… nothing valued is here. What is here is dangerous and repulsive to us.