You can entertain, you can have fun, you can push the boundaries of the form, if you want to. Or you can just write about cats as you develop your voice. Whatever you want!
I couldn’t agree more with this sentiment:
You choose the web you want. But you have to do the work.
A lot of people are doing the work. You could keep telling them, discouragingly, that what they’re doing is dead. Or you could join in the fun.