August 22nd, 2019

Replying to a tweet from @cramforce

Paired AMP was never meant to be the end state. (That’s why we’re now calling it Transitional mode in AMP for WordPress).

https://blog.amp.dev/2019/05/01/amp-as-your-web-framework/

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Responses

Paul Bakaus

To clarify: I’m not saying “use AMP above anything”, I tried to say that if you want AMP’s benefits, running just one site makes development and maintenance much easier. It’s of course totally possible that another framework is better suited for that site, and that’s OK! Jeremy Keith Jeremy Keith Tony Haile Malte Ubl

Jeremy Keith

…but if you use any framework other than AMP, you don’t get any of the Google Search benefits that are only bestowed on sites “choosing” to use AMP. Hardly seems fair. adactio.com/notes/15674

Jeremy Keith

Agreed! Maintaining one site is nicer than two. And yet publishers with already-fast sites (like The Guardian) are compelled to make AMP versions for the search benefits. That’s not a side point—it is THE point! adactio.com/notes/15682

Paul Bakaus

and we both agree that needs to be fixed. An already fast site should ideally be able to stay with their current framework and get the same benefits. While web standard folks+Chrome/ Search devs are working on that, I’m working on the AMP-as-framework story, which is orthogonal. Jeremy Keith Jeremy Keith Tony Haile Malte Ubl

Paul Bakaus

In other words, I completely get your point, and yet I think there’s need for higher level HTML frameworks on the web that make it easy to focus on creating content, as opposed to fighting bugs and perf issues. I’d like AMP to become a natural choice for that. Jeremy Keith Jeremy Keith Tony Haile Malte Ubl

Jeremy Keith

It is not orthongonal as long as AMP is being privileged in search. This isn’t something you can just handwave away. The unfairness of it actively harms AMP-as-framework. adactio.com/notes/15687

Jeremy Keith

Me too! I would love to get behind AMP—a declarative framework where configuration happens in HTML rather than JavaScript: great! But I cannot in good conscience support it while it is being unfairly prioritised and propped up in search. adactio.com/notes/15688

Jeremy Keith

So, just to be clear, while you might be capable of the mental gymnastics required to think “Well, leaving aside the unfairness of the SEO situation with AMP…”, I cannot do that. I wish AMP would compete on its own merits. Do it. Please. adactio.com/notes/15689

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# Liked by ShirtShanks on Thursday, August 22nd, 2019 at 9:33pm

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