August 23rd, 2019

I understand and sympathize with your point and it’s of course something Google Search is working on addressing. That doesn’t make mine less valid though - maintaining one site is still nicer than two. Jeremy Keith Jeremy Keith Tony Haile Malte Ubl

Thread.

Yes, but publishing a site on the web is also nicer than publishing in Google’s ecosystem, with its ‘messaging’ Google pushes publishers in only one of those directions Jeremy Keith Jeremy Keith Tony Haile Malte Ubl Paul Bakaus

Can you elaborate on how Google Search will be addressing this? Jeremy Keith Jeremy Keith Tony Haile Malte Ubl Paul Bakaus

Agreed! Maintaining one site is nicer than two. And yet publishers with already-fast sites (like The Guardian) are compelled to make AMP versions for the search benefits. That’s not a side point—it is THE point! adactio.com/notes/15682

Agreed! Maintaining one site is nicer than two. And yet publishers with already-fast sites (like The Guardian) are compelled to make AMP versions for the search benefits. That’s not a side point—it is THE point! adactio.com/notes/15682 Tony Haile Malte Ubl Paul Bakaus

Agreed! Maintaining one site is nicer than two. And yet publishers with already-fast sites (like The Guardian) are compelled to make AMP versions for the search benefits. That’s not a side point—it is THE point! adactio.com/notes/15682 Tony Haile Malte Ubl Paul Bakaus

and we both agree that needs to be fixed. An already fast site should ideally be able to stay with their current framework and get the same benefits. While web standard folks+Chrome/ Search devs are working on that, I’m working on the AMP-as-framework story, which is orthogonal. Jeremy Keith Jeremy Keith Tony Haile Malte Ubl

In other words, I completely get your point, and yet I think there’s need for higher level HTML frameworks on the web that make it easy to focus on creating content, as opposed to fighting bugs and perf issues. I’d like AMP to become a natural choice for that. Jeremy Keith Jeremy Keith Tony Haile Malte Ubl

It is not orthongonal as long as AMP is being privileged in search. This isn’t something you can just handwave away. The unfairness of it actively harms AMP-as-framework. adactio.com/notes/15687 Tony Haile Malte Ubl Paul Bakaus

It is not orthongonal as long as AMP is being privileged in search. This isn’t something you can just handwave away. The unfairness of it actively harms AMP-as-framework. adactio.com/notes/15687 Tony Haile Malte Ubl Paul Bakaus

It is not orthongonal as long as AMP is being privileged in search. This isn’t something you can just handwave away. The unfairness of it actively harms AMP-as-framework. adactio.com/notes/15687

Me too! I would love to get behind AMP—a declarative framework where configuration happens in HTML rather than JavaScript: great! But I cannot in good conscience support it while it is being unfairly prioritised and propped up in search. adactio.com/notes/15688 Tony Haile Malte Ubl Paul Bakaus

Me too! I would love to get behind AMP—a declarative framework where configuration happens in HTML rather than JavaScript: great! But I cannot in good conscience support it while it is being unfairly prioritised and propped up in search. adactio.com/notes/15688 Tony Haile Malte Ubl Paul Bakaus

Me too! I would love to get behind AMP—a declarative framework where configuration happens in HTML rather than JavaScript: great! But I cannot in good conscience support it while it is being unfairly prioritised and propped up in search. adactio.com/notes/15688

So, just to be clear, while you might be capable of the mental gymnastics required to think “Well, leaving aside the unfairness of the SEO situation with AMP…”, I cannot do that. I wish AMP would compete on its own merits. Do it. Please. adactio.com/notes/15689 Tony Haile Malte Ubl Paul Bakaus

So, just to be clear, while you might be capable of the mental gymnastics required to think “Well, leaving aside the unfairness of the SEO situation with AMP…”, I cannot do that. I wish AMP would compete on its own merits. Do it. Please. adactio.com/notes/15689 Tony Haile Malte Ubl Paul Bakaus

So, just to be clear, while you might be capable of the mental gymnastics required to think “Well, leaving aside the unfairness of the SEO situation with AMP…”, I cannot do that. I wish AMP would compete on its own merits. Do it. Please. adactio.com/notes/15689

👍👍👍 On it! Jeremy Keith Jeremy Keith Tony Haile Malte Ubl

This is where I get confused… independent.co.uk only have an AMP site yet it’s performance is awful from a user perspective - isn’t AMP supposed to prevent this? Jeremy Keith Jeremy Keith Tony Haile Malte Ubl Paul Bakaus

This is where I get confused… independent.co.uk only have an AMP site yet it’s performance is awful from a user perspective - isn’t AMP supposed to prevent this?