August 24th, 2019

Replying to a tweet from @kryshiggins

You are not alone:

https://baymard.com/blog/deemphasize-install-app-ads

During our testing “Install App” banners were the direct and sole cause of several abandonments of some of the world’s largest e-commerce websites.

30° N , 81° E

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Responses

Krystal Higgins

Great read! It’s such a strange tactic, too. Don’t you want someone to complete a purchase first, instead of abandoning it to go into the murky depths of the app download/install/open/first run? I’m guessing there are some serious vanity metrics at play.

Krystal Higgins

Great read! It’s such a strange tactic, too. Don’t you want someone to complete a purchase first, instead of abandoning it to go into the murky depths of the app download/install/open/first run? I’m guessing there are some serious vanity metrics at play. Jeremy Keith Jeremy Keith

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