Tags: access

Web Summer Camp in Croatia finished with an interesting discussion. It was labelled a town-hall meeting, but it was more like an Oxford debating club.

Two speakers had two minutes each to speak for or against a particular statement. Their stances were assigned to them so they didn’t necessarily believe what they said.

One of the propositions was something like:

In the future, sustainable design will be as important as UX or performance.

That’s a tough one to argue against! But that’s what Sophia had to do.

She actually made a fairly compelling argument. She said that real impact isn’t going to come from individual websites changing their colour schemes. Real impact is going to come from making server farms run on renewable energy. She advocated for political action to change the system rather than having the responsibility heaped on the shoulders of the individuals making websites.

It’s a fair point. Much like the concept of a personal carbon footprint started life at BP to distract from corporate responsibility, perhaps we’re going to end up navel-gazing into our individual websites when we should be collectively lobbying for real change.

It’s akin to clicktivism—thinking you’re taking action by sharing something on social media, when real action requires hassling your political representative.

I’ve definitely seen some examples of performative sustainability on websites.

For example, at the start of this particular debate at Web Summer Camp we were shown a screenshot of a municipal website that has a toggle. The toggle supposedly enables a low-carbon mode. High resolution images are removed and for some reason the colour scheme goes grayscale. But even if those measures genuinely reduced energy consumption, it’s a bit late to enact them only after the toggle has been activated. Those hi-res images have already been downloaded by then.

Defaults matter. To be truly effective, the toggle needs to work the other way. Start in low-carbon mode, and only download the hi-res images when someone specifically requests them. (Hopefully browsers will implement prefers-reduced-data soon so that we can have our sustainable cake and eat it.)

Likewise I’ve seen statistics bandied about around the energy-savings that could be made if we used dark colour schemes. I’m sure the statistics are correct, but I’d like to see them presented side-by-side with, say, the energy impact of Google Tag Manager or React or any other wasteful dependencies that impact performance invisibly.

That’s the crux. Most of the important work around energy usage on websites is invisible. It’s the work done to not add more images, more JavaScript or more web fonts.

And it’s not just performance. I feel like the more important the work, the more likely it is to be invisible: privacy, security, accessibility …those matter enormously but you can’t see when a website is secure, or accessible, or not tracking you.

I suspect this is why those areas are all frustratingly under-resourced. Why pour time and effort into something you can’t point at?

Now that I think about it, this could explain the rise of web accessibility overlays. If you do the real work of actually making a website accessible, your work will be invisible. But if you slap an overlay on your website, it looks like you’re making a statement about how much you care about accessibility (even though the overlay is total shit and does more harm than good).

I suspect there might be a similar mindset at work when it comes to interface toggles for low-carbon mode. It might make you feel good. It might make you look good. But it’s a poor substitute for making your website carbon-neutral by default.

It’s often said that it’s easier to make a fast website than it is to keep a website fast. Things slip through. If you’re not vigilant, performance can erode without you noticing.

It’s a similar story for other invisible but important facets of your website: privacy, security, accessibility. Because they’re hidden from view, you won’t be able to see if there’s a regression.

That’s why it’s a good idea to have regular audits for performance, privacy, security, and accessibility.

I wrote about accessibility testing a while back, and how there’s quite a bit that you can do for yourself before calling in an expert to look at the really gnarly stuff:

When you commission an accessibility audit, you want to make sure you’re getting the most out of it. Don’t squander it on issues that you can catch and fix yourself. Make sure that the bulk of the audit is being spent on the specific issues that are unique to your site.

I recently did an internal audit of the Clearleft website. After writing up the report, I also did a lunch’n’learn to share my methodology. I wanted to show that there’s some low-hanging fruit that pretty much anyone can catch.

To start with, there’s keyboard navigation. Put your mouse and trackpad to one side and use the tab key to navigate around.

Caveat: depending on what browser you’re using, you might need to update some preferences for keyboard navigation to work on links. If you’re using Safari, go to “Preferences”, then “Advanced”, and tick “Press Tab to highlight each item on a web page.”

Tab around and find out. You should see some nice chunky :focus-visible styles on links and form fields.

Here’s something else that anyone can do: zoom in. Increase the magnification to 200%. Everything should scale proportionally. How about 500%? You’ll probably see a mobile-friendly layout. That’s fine. As long as nothing is broken or overlapping, you’re good.

At this point, I reach for some tools. I’ve got some bookmarklets that do similar things: tota11y and ANDI. They both examine the source HTML and CSS to generate reports on structure, headings, images, forms, and so on.

These tools are really useful, but you need to be able to interpret the results. For example, a tool can tell you if an image has no alt text. But it can’t tell you if an image has good or bad alt text.

Likewise, these tools are great for catching colour-contrast issues. But there’s a big difference between a colour-contrast issue on the body copy compared to a colour-contrast issue on one unimportant page element.

I think that demonstrates the most important aspect of any audit: prioritisation.

Finding out that you have accessibility issues isn’t that useful if they’re all presented as an undifferentiated list. What you really need to know are which issues are the most important to fix.

By the way, I really like the way that the Gov.uk team prioritises accessibility concerns:

The team puts accessibility concerns in 2 categories:

1. Theoretical: A question or statement regarding the accessibility of an implementation within the Design System without evidence of real-world impact.
2. Evidenced: Sharing new research, data or evidence showing that an implementation within the Design System could cause barriers for disabled people.

The team will usually prioritise evidenced issues and queries over theoretical ones.

When I wrote up my audit for the Clearleft website, I structured it in order of priority. The most important things to fix are at the start of the audit. I also used a simple scale for classifying the severity of issues: low, medium, and high priority.

Thankfully there were no high-priority issues. There were a couple of medium-priority issues. There were plenty of low-priority issues. That’s okay. That’s a pretty good distribution.

If you’re interested, here’s the report I delivered…

Accessibility audit on clearleft.com

Colour contrast

There are a few issues with the pink colour. When it’s used on a grey background, or when it’s used as a background colour for white text, the colour contrast isn’t high enough.

The SVG arrow icon could be improved too.

Recommendations

Medium priority

• Change the pink colour universally to be darker. The custom property --red is currently rgb(234, 33, 90). Change it to rgb(210, 20, 73) (thanks, James!)

Low priority

• The SVG arrow icon currently uses currentColor. Consider hardcoding solid black (or a very, very dark grey) instead.

Images

Alt text is improving on the site. There’s reasonable alt text at the top level pages and the first screen’s worth of case studies and blog posts. I made a sweep through these pages a while back to improve the alt text but I haven’t done older blog posts and case studies.

Recommendations

Medium priority

• Make a sweep of older blog posts and case studies and fix alt text.

Low priority

• Images on the contact page have alt text that starts with “A photo of…” — this is redundant and can be removed.

Headings

The site is using headings sensibly. Sometimes the nesting of headings isn’t perfect, but this is a low priority issue. For example, on the contact page there’s an h1 followed by two h3s. In theory this isn’t correct. In practice (for screen reader users) it’s not an issue.

Recommendations

Low priority

• On the home page, “UX London 2023” should probably be h3 instead of h1.
• On the case studies index page we’re currently using h3 headings for the industry sector (“Charities”, “Education” etc.) but these should probably not be headings at all. On the blog index page we use a class “Tags” for a similar purpose. Consider reusing that pattern on the case studies index page.
• On the about index page, “We’re driven to be” is an h3 and the subsequent three headings are h2s. Ideally this would be reversed: a single h2 followed by three h3s.

Link text

Sometimes the same text is used for different links.

Recommendations

Low priority

• On the home page the text “Read the case study” is re-used for multiple links. It would be better if each link were different e.g. “Read about The Natural History Museum.”

Forms

The only form on the site is the newsletter sign-up form. It’s marked up pretty well: the input has an associated label, although a visible (clickable) label would be better.

Tabbing order

The site doesn’t use JavaScript to mess with tabbing order for keyboard users. The source order of elements in the markup generally makes sense so all is good.

The focus styles are nice and clear too!

Structure

The site is using HTML landmark elements sensibly (header, nav, main, footer, etc.).

Web performance is an unalloyed good. No one has ever complained that a website is too fast.

So the benefit is pretty obvious. Users like fast websites. But there are other benefits to web performance. And they don’t all get equal airtime.

Business

A lot of good web performance practices come down to the first half of Postel’s Law: be conservative in what send. Images, fonts, JavaScript …remove what you don’t need and optimise the hell out of what’s left.

That can translate to savings. If you’re paying for the bandwidth every time a hefty file is downloaded, your monthly bill could get pretty big.

So apart from the indirect business benefits of happy users converting to happy customers, there can be a real nuts’n’bolts bottom-line saving to be made by having a snappy website.

Sustainability

This is related to the cost-savings benefit. If you’re shipping less stuff down the wire, and you’re optimising what you do send, then there’s less energy required.

Whether less energy directly translates to a smaller carbon footprint depends on how the energy is being generated. If your servers are running on 100% renewable energy sources, then reducing the output of your responses won’t reduce your carbon footprint.

But there’s an energy cost at the other end too. Think of all the devices making requests to your server. If you’re making those devices work hard—by downloading, parsing, executing lots of JavaScript, for example—then you’re draining battery life. And you can’t guarantee that the battery will be replenished from renewable energy sources.

That’s why sites like the website carbon calculator have so much crossover with web performance:

From data centres to transmission networks to the billions of connected devices that we hold in our hands, it is all consuming electricity, and in turn producing carbon emissions equal to or greater than the global aviation industry. Yikes!

Inclusivity

There comes a point when a slow website isn’t just inconvenient, it’s inaccessible.

I’ve always liked the German phrase for accessible: barrierefrei—free of barriers. With every file you add to a website’s dependencies, you’re adding one more barrier. Eventually the barrier is insurmountable for people with older devices or slower internet connections. If they can no longer access your website, your website is quite literally inaccessible.

Making the case

I’ve noticed that when it comes to making the argument in favour of better web performance, people often default to the business benefits.

I get it. We’re always being told to speak the language of business. The psychology seems pretty straightforward; if you think that the people you’re trying to convince are mostly concerned with the bottom line, use the language of commerce to change their minds.

But that’s always felt reductive to me.

Sure, those people almost certainly do care about the business. Who doesn’t? But they’re also humans. I feel like if really want to convince them, speak to their hearts. Show them the bigger picture.

Eliel Saarinen said:

Always design a thing by considering it in its next larger context; a chair in a room, a room in a house, a house in an environment, an environment in a city plan.

I think the same could apply to making the case for web performance. Don’t stop at the obvious benefits. Go wider. Show the big-picture implications.

While I’m talking about the SVGs on The Session, I thought I’d share something else related to the rendering of the sheet music.

Like I said, I use the brilliant abcjs JavaScript library. It converts ABC notation into sheet music on the fly, which still blows my mind.

If you view source on the rendered SVG, you’ll see that the path and rect elements have been hard-coded with a colour value of #000000. That makes sense. You’d want to display sheet music on a light background, probably white. So it seems like a safe assumption.

Ah, but when it comes to front-end development, assumptions are like little hidden bombs just waiting to go off!

I got an email the other day:

Hi Jeremy,

I have vision problems, so I need to use high-contrast mode (using Windows 11). In high-contrast mode, the sheet-music view is just black!

Doh! All my CSS adapts just fine to high-contrast mode, but those hardcoded hex values in the SVG aren’t going to be affected by high-contrtast mode.

Stepping back, the underlying problem was that I didn’t have a full separation of concerns. Most of my styling information was in my CSS, but not all. Those hex values in the SVG should really be encoded in my style sheet.

I couldn’t remove the hardcoded hex values—not without messing around with JavaScript beyond my comprehension—so I made the fix in CSS:

[fill="#000000"] {
  fill: currentColor;
}
[stroke="#000000"] {
  stroke: currentColor;
}

That seemed to do the trick. I wrote back to the person who had emailed me, and they were pleased as punch:

Well done, Thanks!  The staff, dots, etc. all appear as white on a black background.  When I click “Print”, it looks like it still comes out black on a white background, as expected.

I’m very grateful that they brought the issue to my attention. If they hadn’t, that assumption would still be lying in wait, preparing to ambush someone else.