From a consumer’s point of view, less intrusive ad formats are of course desirable. Google’s approach is therefore basically heading in the right direction. From a privacy perspective, however, the “Better Ads” are no less aggressive than previous forms of advertising. Highly targeted ads based on detailed user profiles work subtle. They replace aggressive visuals with targeted manipulation.
Saturday, February 17th, 2018
Tuesday, August 23rd, 2016
The more I reflect on the current practices of the online advertising industry, the more I think that ad-blocking is a moral imperative.
Sunday, June 26th, 2016
A great talk from Bruce on the digital self-defence that ad-blockers provide. I think it’s great that Opera are building ad-blocking straight into the browser.
Tuesday, March 15th, 2016
If you think people using ad blockers are just anti-ad or want to freeload on publishers, you’re completely missing the point. The online advertising industry has been abusing users for 20 years now, and we’re sick of it.
Sunday, January 3rd, 2016
This is advertising we’re talking about, the industry founded on the hallucination that people secretly appreciate being tracked, analysed and told what to buy. Advertisers, and the technology companies that cater to them, are responding to ad blocking the only way they know how: doubling down on their fantasy that viewers will suddenly love advertising just as soon as ads are so all-knowing that they anticipate one’s every need and desire.