Philosophically, I’m completely against Google’s AMP project and AMP for Email, too. I will always side with the open web and the standards that power it, and AMP is actively working against both. I’m all-in on a faster web for everyone, but I just can’t get behind Google’s self-serving method for providing that faster web.
Saturday, February 24th, 2018
Luke Stevens is trying to get untangle the very mixed signals being sent from different parts of Google around AMP’s goals. The response he got—before getting shut down—is very telling in its hubris and arrogance.
I believe the people working on the AMP format are well-intentioned, but I also believe they have conflated the best interests of Google with the best interests of the web.
Wednesday, February 14th, 2018
AMP pages aren’t fast because of the AMP format. AMP pages are fast when you visit one via Google search …because of Google’s monopoly on preloading:
Technically, a clever trick. It’s hard to argue with that. Yet I consider it cheating and anti competitive behavior.
Preloading is exclusive to AMP. Google does not preload non-AMP pages. If Google would have a genuine interest in speeding up the whole web on mobile, it could simply preload resources of non-AMP pages as well. Not doing this is a strong hint that another agenda is at work, to say the least.
As of this moment, the power dynamics are skewed pretty severely in favor of Google’s proprietary AMP standard, and against those of us who’d ask this question:
What can I do about AMP?
So, to recap, the web community has stated over and over again that we’re not comfortable with Google incentivizing the use of AMP with search engine carrots. In response, Google has provided yet another search engine carrot for AMP.
This wouldn’t bother me if AMP was open about what it is: a tool for folks to optimize their search engine placement. But of course, that’s not the claim. The claim is that AMP is “for the open web.”
Spot on, Tim. Spot on.
If AMP is truly for the open web, de-couple it from Google search entirely. It has no business there.
Look, AMP, you’re either a tool for the open web, or you’re a tool for Google search. I don’t mind if you’re the latter, but please stop pretending you’re something else.
Friday, January 26th, 2018
The gorgeous website for this year’s Ampersand conference might well be one of the first commercial uses of variable fonts in the wild. Here, Richard documents all the clever things Mark did to ensure good fallbacks for browsers that don’t yet support variable fonts.
Tuesday, January 23rd, 2018
In fact, you can do more than saving the date: you can snap up a super early bird ticket for whopping £85 saving.
Tuesday, January 9th, 2018
I signed this open letter.
We are a community of individuals who have a significant interest in the development and health of the World Wide Web (“the Web”), and we are deeply concerned about Accelerated Mobile Pages (“AMP”), a Google project that purportedly seeks to improve the user experience of the Web.
Good news! Google will graciously allow non-Google-hosted AMP pages to get the AMP blessing in search results.
Bad news! It requires publishers to package up their AMP pages in a new packaging format that browsers don’t support yet.
Thursday, December 28th, 2017
Ethan points out the tension between net neutrality and AMP:
The more I’ve thought about it, I think there’s a strong, clear line between ISPs choosing specific kinds of content to prioritize, and projects like Google’s Accelerated Mobile Project. And apparently, so does the FCC chair: companies like Google, Facebook, or Apple are choosing which URLs get delivered as quickly as possible. But rather than subsidizing that access through paid sponsorships, these companies are prioritizing pages republished through their proprietary channels, using their proprietary document formats.
Friday, December 8th, 2017
Collections of design principles that you can contribute to.
The aim of the site is to help us analyse what good Design Principles are. How Design Principles are created and measured. How they develop.
Sunday, October 29th, 2017
The meaning of AMP
But when I hear AMP described as an open, community-led project, it strikes me as incredibly problematic, and more than a little troubling. AMP is, I think, best described as nominally open-source. It’s a corporate-led product initiative built with, and distributed on, open web technologies.
But so what, right? Tom-ay-to, tom-a-to. Well, here’s a pernicious example of where it matters: in a recent announcement of their intent to ship a new addition to HTML, the Google Chrome team cited the mood of the web development community thusly:
Web developers: Positive (AMP team indicated desire to start using the attribute)
If AMP were actually the product of working web developers, this justification would make sense. As it is, we’ve got one team at Google citing the preference of another team at Google but representing it as the will of the people.
This is just one example of AMP’s sneaky marketing where some finely-shaved semantics allows them to appear far more reasonable than they actually are.
At AMP Conf, the Google Search team were at pains to repeat over and over that AMP pages wouldn’t get any preferential treatment in search results …but they appear in a carousel above the search results. Now, if you were to ask any right-thinking person whether they think having their page appear right at the top of a list of search results would be considered preferential treatment, I think they would say hell, yes! This is the only reason why The Guardian, for instance, even have AMP versions of their content—it’s not for the performance benefits (their non-AMP pages are faster); it’s for that prime real estate in the carousel.
The same semantic nit-picking can be found in their defence of caching. See, they’ve even got me calling it caching! It’s hosting. If I click on a search result, and I am taken to page that has a URL beginning with
https://www.google.com/amp/s/... then that page is being hosted on the domain
google.com. That is literally what hosting means. Now, you might argue that the original version was hosted on a different domain, but the version that the user gets sent to is the Google copy. You can call it caching if you like, but you can’t tell me that Google aren’t hosting AMP pages.
That’s a particularly low blow, because it’s such a bait’n’switch. One of the reasons why AMP first appeared to be different to Facebook Instant Articles or Apple News was the promise that you could host your AMP pages yourself. That’s the very reason I first got interested in AMP. But if you actually want the benefits of AMP—appearing in the not-search-results carousel, pre-rendered performance, etc.—then your pages must be hosted by Google.
So, to summarise, here are three statements that Google’s AMP team are currently peddling as being true:
- AMP is a community project, not a Google project.
- AMP pages don’t receive preferential treatment in search results.
- AMP pages are hosted on your own domain.
I don’t think those statements are even truthy, much less true. In fact, if I were looking for the right term to semantically describe any one of those statements, the closest in meaning would be this:
A statement used intentionally for the purpose of deception.
That is the dictionary definition of a lie.
Update: That last part was a bit much. Sorry about that. I know it’s a bit much because The Register got all gloaty about it.
I don’t think the developers working on the AMP format are intentionally deceptive (although they are engaging in some impressive cognitive gymnastics). The AMP ecosystem, on the other hand, that’s another story—the preferential treatment of Google-hosted AMP pages in the carousel and in search results; that’s messed up.
Still, I would do well to remember that there are well-meaning people working on even the fishiest of projects.
Except for the people working at the shitrag that is The Register.
(The other strong signal that I overstepped the bounds of decency was that this post attracted the pond scum of Hacker News. That’s another place where the “well-meaning people work on even the fishiest of projects” rule definitely doesn’t apply.)
Friday, October 13th, 2017
Tuesday, September 5th, 2017
I’ve had a few conversations with members of the Google AMP team, and I do believe they care about making the web better. But given how AMP pages are privileged in Google’s search results, the net effect of the team’s hard, earnest work comes across as a corporate-backed attempt to rewrite HTML in Google’s image. Now, I don’t know if these new permutations of AMP will gain traction among publishers. But I do know that no single company should be able to exert this much influence over the direction of the web.
Thursday, August 24th, 2017
Malte Ubl on Twitter: “🙏🏿 to @sebabenz for testing that this isn’t an AMP special case. Safari now defaults to sharing the canonical URL 👏🏾
If Safari is updating its “share” functionality to look for canonical URLs, then that should work not just for AMP pages, but also Medium posts that include a canonical URL (like the ones created by posting to the Medium API, which is what I’m doing).
Friday, July 28th, 2017
Hadley points to the serious security concerns with AMP:
Fundamentally, we think that it’s crucial to the web ecosystem for you to understand where content comes from and for the browser to protect you from harm. We are seriously concerned about publication strategies that undermine them.
The anchor element is designed to allow one website to refer visitors to content on another website, whilst retaining all the features of the web platform. We encourage distribution platforms to use this mechanism where appropriate. We encourage the loading of pages from original source origins, rather than re-hosted, non-canonical locations.
That last sentence there? That’s what I’m talking about!
Tuesday, July 18th, 2017
In July we started receiving audio signals from outside the solar system, and we’ve been studying them since.
Tweets contain sound samples on Soundcloud, data visualisations, and notes about life at the observatory …all generated by code.
ARP is a fictional radio telescope observatory, it’s a Twitter & SoundCloud bot which procedurally generates audio, data-visualisations, and the tweets (and occasionally long-exposure photography) of an astronomer/research scientist who works at ARP, who is obsessive over the audio messages, and who runs the observatory’s Twitter account.
Sunday, July 2nd, 2017
This is a really great screencast on getting started with React. I think it works well for a few reasons:
- Sarah and Chris aren’t necessarily experts yet in React—that’s good; it means they know from experience what “gotchas” people will encounter.
- They use a practical use-case (a comment form) that’s suited to the technology.
- By doing it all in CodePen, they avoid the disheartening slog of installation and build tools—compare it to this introduction to React.
- They make mistakes. There’s so much to be learned from people sharing “Oh, I thought it would work like that, but it actually works like this.”
There’s a little bit of “here’s one I prepared earlier” but, on the whole, it’s a great step-by-step approach, and one I’ll be returning to if and when I dip my toes into React.
Monday, June 26th, 2017
AMP is a symptom that someone, somewhere, thinks the web is failing so badly (so slow, so unresponsive) for a portion of the world that they want to take all the content and package it back up in a sterile, un-webby, branded box. That makes me so sad. PWAs, to me, are a potential treatment.
Thursday, June 22nd, 2017
Analysing what the web is. It’s not the technology stack.
To count as being part of the web, your app or page must:
- Be linkable, and
- Allow any client to access it.
I think that’s a pretty good definition.
Mind you, I think this is a bit rich in an article published on The Verge:
The HTML web may be slow and annoying and processor intensive, but before we rush too fast into replacing it, let’s not lose what’s good about it.
Still, we can agree on this:
Preserving the web, or more specifically the open principles behind it, means protecting one of the few paths for innovation left in the modern tech world that doesn’t have a giant company acting as a gatekeeper.