Another nice alternative to Google Analytics with a focus on privacy.
Wednesday, January 6th, 2021
Friday, December 18th, 2020
I wish more companies would realise that this is a perfectly reasonable approach to take:
We decided to look for a solution. After a brief search, we found one: just don’t use any non-essential cookies. Pretty simple, really. 🤔
So, we have removed all non-essential cookies from GitHub, and visiting our website does not send any information to third-party analytics services.
Monday, December 14th, 2020
Cloudfare’s alternative to Google Analytics is now available—for free—regardless of whether your a Cloudflare customer or not:
Being privacy-first means we don’t track individual users for the purposes of serving analytics. We don’t use any client-side state (like cookies or localStorage) for analytics purposes. Cloudflare also doesn’t track users over time via their IP address, User Agent string, or any other immutable attributes for the purposes of displaying analytics — we consider “fingerprinting” even more intrusive than cookies, because users have no way to opt out.
Monday, November 16th, 2020
A handy tool for getting an overview of your site’s CSS:
CSS Stats provides analytics and visualizations for your stylesheets. This information can be used to improve consistency in your design, track performance of your app, and diagnose complex areas before it snowballs out of control.
Thursday, November 12th, 2020
Another alternative to Google Analytics—nice and lightweight too!
Thursday, October 29th, 2020
Friday, January 17th, 2020
Can you believe we used to willingly tell Google about every single visitor to basecamp.com by way of Google Analytics? Letting them collect every last byte of information possible through the spying eye of their tracking pixel. Ugh.
In this new world, it feels like an obligation to make sure we’re not aiding and abetting those who seek to exploit our data. Those who hoard every little clue in order to piece of together a puzzle that’ll ultimately reveal all our weakest points and moments, then sell that picture to the highest bidder.
Friday, October 18th, 2019
What over a decade of number-crunching analytics has taught me is that spending an hour writing, sharing, or helping someone is infinitely more valuable than spending that hour swimming through numbers. Moreover, trying to juice the numbers almost invariably divorces you from thinking about customers and understanding people. On the surface, it seems like a convenient proxy, but it’s not. They’re just numbers. If you’re searching for business insights, talking to real people beats raw data any day. It’s not as convenient, but when is anything worth doing convenient?
Saturday, April 13th, 2019
Dave stops feeding his site’s visitors data to Google. I wish more people (and companies) would join him.
There’s also an empowering #indieweb feeling about owning your analytics too. I pay for the server my analytics collector runs on. It’s on my own subdomain. It’s mine.
Wednesday, February 20th, 2019
If you really, really have to add Google Analytics to a sites, here’s a way to do it in a more performant way, without the odious Google Tag Manager.
Sunday, January 27th, 2019
A list of alternatives to Google’s products.
Thursday, September 20th, 2018
I am having a hard time seeing the business benefits weighing in more than the user cost (at least for those many organisations out there who rarely ever put that data to proper use). After all, keeping the costs low for the user should be in the core interest of the business as well.
Friday, September 14th, 2018
Weighing up the pros and cons of adding tracking scripts to a website, from a business perspective and from a user perspective.
When looking at the costs versus the benefits it is hard to believe that almost every website is using tracking scripts.
The next time, you implement a tracking script it would be great if you could rethink it and ask yourself if it is really worth it.
Wednesday, September 12th, 2018
Tuesday, May 29th, 2018
This looks very useful: a script that will allow visitors to tailor which tracking scripts they want to allow. Seems like a win-win to me: useful for developers, and useful for end users. A safe and sensible approach to GDPR.
Monday, May 21st, 2018
The focus here is on performance, but these tools are equally useful for shining a light on just how bad the situation is with online surveillance and tracking.
Tuesday, May 8th, 2018
Contrary to the current consensual hallucination, there are alternatives to Google Analytics.
Also on the geeky end, there’s GoAccess which provides an interface onto your server logs. You can view the data in a browser or on the command line. I gave this a go on adactio.com and it all worked just fine.
Matomo was previously called Piwik, and it’s the closest to Google Analytics. Chris Ruppel wrote about using it as a drop-in replacement. I gave it a go on adactio.com and it did indeed collect analytics very nicely …but then I deleted it, because it still felt creepy to have any kind of analytics script at all (neither Huffduffer or The Session have any analytics tracking either).
Fathom isn’t out yet, but it looks interesting:
It will track users on a website, the key actions they are taking, and give you a non-nerdy breakdown of their journey. It’ll do so with user-centric rights and privacy, and without selling, sharing or giving away the data you collect.
I don’t think any of these alternatives offer quite the same ease-of-use that you’d get from Google Analytics. But I also don’t think that should be your highest priority. There’s a fundamental difference between doing your own analytics (self-hosted), and outsourcing the job to Google who can then track your site’s visitors across domains.
I was hoping that GDPR would put the squeeze on third-party tracking, but it looks like Google have found a way out. By declaring themselves a data controller (but not a data processor), they pass can pass the buck to the data processors to obtain consent.
If you have Google Analytics on your site, that’s you, that is.
Wednesday, March 7th, 2018
Everything old is new again—sometimes the age-old technique of using a 1x1 pixel image to log requests is still the only way to get certain metrics.
While tracking pixels are far from a new idea, there are creative ways in which we can use them to collect data useful to developers. Once the data is gathered, we can begin to make much more informed decisions about how we work.
Monday, February 26th, 2018
Really smart thinking from Stuart on how the randomised response technique could be applied to analytics. My only question is who exactly does the implementation.
The key point here is that, if you’re collecting data about a load of users, you’re usually doing so in order to look at it in aggregate; to draw conclusions about the general trends and the general distribution of your user base. And it’s possible to do that data collection in ways that maintain the aggregate properties of it while making it hard or impossible for the company to use it to target individual users. That’s what we want here: some way that the company can still draw correct conclusions from all the data when collected together, while preventing them from targeting individuals or knowing what a specific person said.
Monday, January 29th, 2018
GDPR and Google Analytics
Enforcement of the European Union’s General Data Protection Regulation is coming very, very soon. Look busy. This regulation is not limited to companies based in the EU—it applies to any service anywhere in the world that can be used by citizens of the EU.
It’s less about data protection and more like a user’s bill of rights. That’s good. Cennydd has written a techie’s rough guide to GDPR.
The Open Data Institute’s Jeni Tennison wrote down her thoughts on how it could change data portability in particular. While she welcomes GDPR, she has some misgivings.
Blaine—who really needs to get a blog—shared his concerns in the form of the online equivalent of interpretive dance …a twitter thread (it’s called a thread because it inevitably gets all tangled, and it’s easy to break.)
It’s increasingly looking like GDPR is a massive scaled-up version of the idiotic and horrifically mis-managed “cookie law”.— Blaine Cook (@blaine) January 28, 2018
The interesting thing about the so-called “cookie law” is that it makes no mention of cookies whatsoever. It doesn’t list any specific technology. Instead it states that any means of tracking or identifying users across websites requires disclosure. So if you’re setting a cookie just to manage state—so that users can log in, or keep items in a shopping basket—the legislation doesn’t apply. But as soon as your site allows a third-party to set a cookie, it’s banner time.
Under the old “cookie law”, using a third-party cookie-setting service like that meant you had to inform any of your users who were citizens of the EU. With GDPR, that changes. Now you have to get consent. A dismissible little overlay isn’t going to cut it any more. Implied consent isn’t enough.
Now this situation raises an interesting question. Who’s responsible for getting consent? Is it the site owner or the third party whose script is the conduit for the tracking?
I’m just using Google Analytics as an example here because it’s so widespread. This also applies to third-party sharing buttons—Twitter, Facebook, etc.—and of course, advertising.
In the case of advertising, it gets even thornier because quite often, the site owner has no idea which third party is about to do the tracking. Many, many sites use intermediary services (y’know, ‘cause bloated ad scripts aren’t slowing down sites enough so let’s throw some just-in-time bidding into the mix too). You could get consent for the intermediary service, but not for the final advert—neither you nor your site’s user would have any idea what they were consenting to.
Interesting times. One way or another, a massive amount of the web—every website using Google Analytics, embedded YouTube videos, Facebook comments, embedded tweets, or third-party advertisements—will be liable under GDPR.
It’s almost as if the ubiquitous surveillance of people’s every move on the web wasn’t a very good idea in the first place.