Design Thinking didn’t change business at all, rather it changed Design into business, adopting its language, priorities and techniques. It sold out Design in an attempt to impress those in power, and in so doing lost its heart.
Monday, May 16th, 2022
Thursday, May 12th, 2022
I firmly believe that companies first need to identify and research the problem they are trying to solve, and then select the right technology to do it. Those technologies may not be the latest buzzword, and they may not cause venture capitalists to come crawling out of the woodwork, but choosing technologies with that approach tends to be a lot more successful in the long run — at least, assuming the primary goal is to actually solve a problem rather than attract VC money.
Wednesday, March 9th, 2022
I feel like it’s high time I revived some interest in my proposal for
button type="share". Last I left it, I was gathering use cases and they seem to suggest that the most common use case for the Web Share API is sharing the URL of the current page.
If you want to catch up on the history of this proposal, here’s what I’ve previously written:
A good example is the Constraint Validation API. For the most common use cases, the
required attribute and
A bad example is the Geolocation API. The most common use case is getting the user’s current location. But there’s no
input type="geolocation" (or
I’ve been thinking about how a lot of recently-proposed APIs end up having to deal with what Chrome devrel’s been calling the “user gesture/activation budget”, and wondering if that’s a good indicator of when something should have been HTML in the first place.
I think he’s onto something here!
button type could be minted?
The Web Share API is a classic example. You can’t invoke the API after an event like the page loading. You have to invoke the API after a user-initiated event like, oh, I don’t know …clicking on a button!
The Fullscreen API has the same restriction. You can’t make the browser go fullscreen unless you’re responding to user gesture, like a click. So why not have
button type="fullscreen" in HTML to encapsulate that? And again, the fallback in non-supporting browsers is predictable—it behaves like a regular button—so this is trivial to polyfill. I should probably whip up a polyfill to demonstrate this.
button type value.
The only potential flaw in this thinking is that some APIs that require a user gesture might also require a secure context (either being served over HTTPS or
localhost). But as far as I know, HTML has never had the concept of features being restricted by context. An element is either supported or it isn’t.
That said, there is some prior art here. If you use
input type="password" in a non-secure context—like a page being served over HTTP—the browser updates the interface to provide scary warnings. Perhaps browsers could do something similar for any new
Wednesday, February 9th, 2022
I wonder what kinds of conditions would need to be true for another platform to be built in a similar way? Lots of people have tried, but none of them have the purity of participation for the love of it that the web has.
Thursday, January 6th, 2022
A very even-handed and level-headed assessment by Laurie, who has far more patience than me when it comes to this shit.
Monday, January 3rd, 2022
Tuesday, October 26th, 2021
A good post by Andy on “the language of business,” which is most cases turns out to be numbers, numbers, numbers.
While it seems reasonable and fair to expect a modicum of self-awareness of why you’re employed and what business value you drive in the the context of the work you do, sometimes the incessant self-flagellation required to justify and explain this to those who hired you may be a clue to a much deeper and more troubling question at the heart of the organisation you work for.
This pairs nicely with the Clearleft podcast episode on measuring design.
Monday, September 20th, 2021
Applying Postel’s Law to relationships:
I aspire to be conservative in what and how I share (i.e., avoid drama) while understanding that other people will say all sorts of unmindful things.
Friday, August 6th, 2021
It feels like the web we’re making now is a web designed for commercial interests.
If the web is “for everyone”, how and where are “everyone’s” interested being represented?
Browsers are not an enterprise of the people. We do not elect our browser representatives who decide what a browser is and is not.
Monday, August 2nd, 2021
Businesses focus on efficiencies—doing the things that net them the most money for the least effort. By contrast, taxpayer-funded public programs are designed and expected to cover everyone—including, and especially, the most marginalized. That’s why they’re taxpayer-funded; so they don’t face existential risk be eschewing profit-driven decision-making. Does this work perfectly? No. But I think about it a lot when people shit on the bigness and slowness of government. That bigness & slowness is supposed to create space and resources to account for the communities, that a “lean,” fast approach deliberately ignores.
Monday, June 7th, 2021
Bringing Dark Patterns to Light. Transcript of the speech I gave at the… | by Harry Brignull | Jun, 2021 | Medium
Harry gave a speech at the Federal Trade Commission’s Dark Patterns workshop in April. Here’s the transcript, posted to Ev’s blog.
When I first worked on Dark Patterns in 2010, I was quite naive. I thought that they could be eradicated by shaming the companies that used them, and by encouraging designers to use a code of ethics.
The fact that we’re here today means that approach didn’t work.
Weighing up UX
You can listen to an audio version of Weighing up UX.
This is the month of UX Fest 2021—this year’s online version of UX London. The festival continues with masterclasses every Tuesday in June and a festival day of talks every Thursday (tickets for both are still available). But it all kicked off with the conference part last week: three back-to-back days of talks.
I have the great pleasure of hosting the event so not only do I get to see a whole lot of great talks, I also get to quiz the speakers afterwards.
Right from day one, a theme emerged that continued throughout the conference and I suspect will continue for the rest of the festival too. That topic was metrics. Kind of.
See, metrics come up when we’re talking about A/B testing, growth design, and all of the practices that help designers get their seat at the table (to use the well-worn cliché). But while metrics are very useful for measuring design’s benefit to the business, they’re not really cut out for measuring user experience.
People have tried to quantify user experience benefits using measurements like NetPromoter Score, which is about as useful as reading tea leaves or chicken entrails.
So we tend to equate user experience gains with business gains. That makes sense. Happy users should be good for business. That’s a reasonable hypothesis. But it gets tricky when you need to make the case for improving the user experience if you can’t tie it directly to some business metric. That’s when we run into the McNamara fallacy:
Making a decision based solely on quantitative observations (or metrics) and ignoring all others.
The way out of this quantitative blind spot is to use qualitative research. But another theme of UX Fest was just how woefully under-represented researchers are in most organisations. And even when you’ve gone and talked to users and you’ve got their stories, you still need to play that back in a way that makes sense to the business folks. These are stories. They don’t lend themselves to being converted into charts’n’graphs.
And so we tend to fall back on more traditional metrics, based on that assumption that what’s good for user experience is good for business. But it’s a short step from making that equivalency to flipping the equation: what’s good for the business must, by definition, be good user experience. That’s where things get dicey.
Broadly speaking, the talks at UX Fest could be put into two categories. You’ve got talks covering practical subjects like product design, content design, research, growth design, and so on. Then you’ve got the higher-level, almost philosophical talks looking at the big picture and questioning the industry’s direction of travel.
The tension between these two categories was the highlight of the conference for me. It worked particularly well when there were back-to-back talks (and joint Q&A) featuring a hands-on case study that successfully pushed the needle on business metrics followed by a more cautionary talk asking whether our priorities are out of whack.
For example, there was a case study on growth design, which emphasised the importance of A/B testing for validation, immediately followed by a talk on deceptive dark patterns. Now, I suspect that if you were to A/B test a deceptive dark pattern, the test would validate its use (at least in the short term). It’s no coincidence that a company like Booking.com, which lives by the A/B sword, is also one of the companies sued for using distressing design patterns.
Using A/B tests alone is like using a loaded weapon without supervision. They only tell you what people do. And again, the solution is to make sure you’re also doing qualitative research—that’s how you find out why people are doing what they do.
But as I’ve pondered the lessons from last week’s conference, I’ve come to realise that there’s also a danger of focusing purely on the user experience. Hear me out…
At one point, the question came up as to whether deceptive dark patterns were ever justified. What if it’s for a good cause? What if the deceptive dark pattern is being used by an organisation actively campaigning to do good in the world?
In my mind, there was no question. A deceptive dark pattern is wrong, no matter who’s doing it.
(There’s also the problem of organisations that think they’re doing good in the world: I’m sure that every talented engineer that worked on Google AMP honestly believed they were acting in the best interests of the open web even as they worked to destroy it.)
Where it gets interesting is when you flip the question around.
Suppose you’re a designer working at an organisation that is decidedly not a force for good in the world. Say you’re working at Facebook, a company that prioritises data-gathering and engagement so much that they’ll tolerate insurrectionists and even genocidal movements. Now let’s say there’s talk in your department of implementing a deceptive dark pattern that will drive user engagement. But you, being a good designer who fights for the user, take a stand against this and you successfully find a way to ensure that Facebook doesn’t deploy that deceptive dark pattern.
Does that count as being a good user experience designer? Yes, you’ve done good work at the coalface. But the overall business goal is like a deceptive dark pattern that’s so big you can’t take it in. Is it even possible to do “good” design when you’re inside the belly of that beast?
Facebook is a relatively straightforward case. Anyone who’s still working at Facebook can’t claim ignorance. They know full well where that company’s priorities lie. No doubt they sleep at night by convincing themselves they can accomplish more from the inside than without. But what about companies that exist in the grey area of being imperfect? Frankly, what about any company that relies on surveillance capitalism for its success? Is it still possible to do “good” design there?
There are no easy answers and that’s why it so often comes down to individual choice. I know many designers who wouldn’t work at certain companies …but they also wouldn’t judge anyone else who chooses to work at those companies.
At Clearleft, every staff member has two levels of veto on client work. You can say “I’m not comfortable working on this”, in which case, the work may still happen but we’ll make sure the resourcing works out so you don’t have anything to do with that project. Or you can say “I’m not comfortable with Clearleft working on this”, in which case the work won’t go ahead (this usually happens before we even get to the pitching stage although there have been one or two examples over the years where we’ve pulled out of the running for certain projects).
Going back to the question of whether it’s ever okay to use a deceptive dark pattern, here’s what I think…
It makes no difference whether it’s implemented by ProPublica or Breitbart; using a deceptive dark pattern is wrong.
But there is a world of difference in being a designer who works at ProPublica and being a designer who works at Breitbart.
That’s what I’m getting at when I say there’s a danger to focusing purely on user experience. That focus can be used as a way of avoiding responsibility for the larger business goals. Then designers are like the soldiers on the eve of battle in Henry V:
For we know enough, if we know we are the kings subjects: if his cause be wrong, our obedience to the king wipes the crime of it out of us.
Thursday, June 3rd, 2021
Jesse has his Oppenheimer moment, with much wailing and gnashing of teeth.
What got lost along the way was a view of UX as something deeper and more significant than a step in the software delivery pipeline: an approach that grounds product design in a broad contextual understanding of the problem and goes beyond the line-item requirements of individual components. Also lost along the way were many of the more holistic and exploratory practices that enabled UX to deliver that kind of foundational value.
Tuesday, June 1st, 2021
Basically, if your form can’t register Beyoncé – it has failed.
Tuesday, April 13th, 2021
The idea that your job should be the primary source of meaning in your life is an elaborately made trap, propped up across industries, designed to make you a loyal worker who uses the bulk of their intellectual and creative capacity to further their own career.
Saturday, April 3rd, 2021
Principles and the English language
One of my roles at Clearleft is “content buddy.” If anyone is writing a talk, or a blog post, or a proposal and they want an extra pair of eyes on it, I’m there to help.
I think a lot about design principles for the web. The two principles I keep coming back to are the robustness principle and the principle of least power.
When it comes to words, the guide that I return to again and again is George Orwell, specifically his short essay, Politics and the English Language.
Towards the end, he offers some rules for writing.
- Never use a metaphor, simile, or other figure of speech which you are used to seeing in print.
- Never use a long word where a short one will do.
- If it is possible to cut a word out, always cut it out.
- Never use the passive where you can use the active.
- Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent.
- Break any of these rules sooner than say anything outright barbarous.
These look a lot like design principles. Not only that, but some of them look like specific design principles. Take the robustness principle:
Be conservative in what you send, be liberal in what you accept.
That first part applies to Orwell’s third rule:
If it is possible to cut a word out, always cut it out.
Be conservative in what words you send.
Then there’s the principle of least power:
Choose the least powerful language suitable for a given purpose.
Compare that to Orwell’s second rule:
Never use a long word where a short one will do.
That could be rephrased as:
Choose the shortest word suitable for a given purpose.
Or, going in the other direction, the principle of least power could be rephrased in Orwell’s terms as:
Never use a powerful language where a simple language will do.
Oh, I like that! I like that a lot.
Friday, February 12th, 2021
Trying to predict the future is a discouraging and hazardous occupation becaue the profit invariably falls into two stools. If his predictions sounded at all reasonable, you can be quite sure that in 20 or most 50 years, the progress of science and technology has made him seem ridiculously conservative. On the other hand, if by some miracle a prophet could describe the future exactly as it was going to take place, his predictions would sound so absurd, so far-fetched, that everybody would laugh him to scorn.
But I couldn’t resist responding to a recent request for augery. Eric asked An Event Apart speakers for their predictions for the coming year. The responses have been gathered together and published, although it’s in the form of a PDF for some reason.
Here’s what I wrote:
This is probably more of a hope than a prediction, but 2021 could be the year that the ponzi scheme of online tracking and surveillance begins to crumble. People are beginning to realize that it’s far too intrusive, that it just doesn’t work most of the time, and that good ol’-fashioned contextual advertising would be better. Right now, it feels similar to the moment before the sub-prime mortgage bubble collapsed (a comparison made in Tim Hwang’s recent book, Subprime Attention Crisis). Back then people thought “Well, these big banks must know what they’re doing,” just as people have thought, “Well, Facebook and Google must know what they’re doing”…but that confidence is crumbling, exposing the shaky stack of cards that props up behavioral advertising. This doesn’t mean that online advertising is coming to an end—far from it. I think we might see a golden age of relevant, content-driven advertising. Laws like Europe’s GDPR will play a part. Apple’s recent changes to highlight privacy-violating apps will play a part. Most of all, I think that people will play a part. They will be increasingly aware that there’s nothing inevitable about tracking and surveillance and that the web works better when it respects people’s right to privacy. The sea change might not happen in 2021 but it feels like the water is beginning to swell.
Still, predicting the future is a mug’s game with as much scientific rigour as astrology, reading tea leaves, or haruspicy.
Tuesday, January 26th, 2021
I love the story that Terence relates here. It reminds me of all the fantastic work that Anna did documenting game console browsers.
Monday, January 25th, 2021
The intent is for this website to be used by self-forming small groups that want to create a “watching club” (like a book club) and discuss aspects of technology history that are featured in this series.
I’m about ready to rewatch Halt And Catch Fire. Anybody want to form a watching club with me?
Tuesday, January 5th, 2021
If behavioural ads aren’t more effective than contextual ads, what is all of that data collected for?
If websites opted for a context ads and privacy-focused analytics approach, cookie banners could become obsolete…