Tags: cam

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sparkline

Tuesday, January 5th, 2021

Contextual ads | Dave Smyth

If behavioural ads aren’t more effective than contextual ads, what is all of that data collected for?

If websites opted for a context ads and privacy-focused analytics approach, cookie banners could become obsolete…

Wednesday, December 23rd, 2020

HTML Over The Wire | Hotwire

This is great! The folks at Basecamp are releasing the front-end frameworks they use to build Hey. There’s Turbo—the successor to Turbolinks:

It offers a simpler alternative to the prevailing client-side frameworks which put all the logic in the front-end and confine the server side of your app to being little more than a JSON API.

With Turbo, you let the server deliver HTML directly, which means all the logic for checking permissions, interacting directly with your domain model, and everything else that goes into programming an application can happen more or less exclusively within your favorite programming language. You’re no longer mirroring logic on both sides of a JSON divide. All the logic lives on the server, and the browser deals just with the final HTML.

Yes, this is basically Hijax (which is itself simply a name for progressive enhancement applied to Ajax) and I’m totally fine with that. I don’t care what it’s called when the end result is faster, more resilient websites.

Compare and contrast the simplicity of the Hotwire/Turbo approach to the knots that React is tying itself up in to try to get the same performance benefits.

Saturday, December 19th, 2020

Facebook’s Attempt to Vilify Apple — Pixel Envy

See, that’s what I’m talking about;

Levy deftly conflates “advertising” and “personalized advertising”, as if there are no ways to target people planning a wedding without surveilling their web browsing behaviour. Facebook’s campaign casually ignores decades of advertising targeted based on the current webpage or video instead of who those people are because it would impact Facebook’s primary business. Most people who are reading an article about great wedding venues are probably planning a wedding, but you don’t need quite as much of the ad tech stack to make that work.

Monday, December 14th, 2020

Cameras and Lenses – Bartosz Ciechanowski

This is a truly wonderful web page! It’s an explanation from first principles of how cameras and lenses work.

At its most basic, it uses words which you can read in any browser. It also uses images so if your browser supports images, you get that enhancement. And it uses interactive JavaScript widgets so that you get that layer of richness if your browser supports the technology.

Then you realise that every post ever published on this personal site is equally in-depth and uses the same content-first progressive enhancement approach.

Tuesday, December 8th, 2020

Merch Table

Feel bad because your favourite artists aren’t getting any income from Spotify? Here’s a handy tool from Hype Machine that allows you to import Sportify playlists and see where you can support those artists on Bandcamp.

Monday, November 30th, 2020

Clean advertising

Imagine if you were told that fossil fuels were the only way of extracting energy. It would be an absurd claim. Not only are other energy sources available—solar, wind, geothermal, nuclear—fossil fuels aren’t even the most effecient source of energy. To say that you can’t have energy without burning fossil fuels would be pitifully incorrect.

And yet when it comes to online advertising, we seem to have meekly accepted that you can’t have effective advertising without invasive tracking. But nothing could be further from the truth. Invasive tracking is to online advertising as fossil fuels are to energy production—an outmoded inefficient means of getting substandard results.

Before the onslaught of third party cookies and scripts, online advertising was contextual. If I searched for property insurance, I was likely to see an advertisement for property insurance. If I was reading an article about pet food, I was likely to be served an advertisement for pet food.

Simply put, contextual advertising ensured that the advertising that accompanied content could be relevant and timely. There was no big mystery about it: advertisers just needed to know what the content was about and they could serve up the appropriate advertisement. Nice and straightforward.

Too straightforward.

What if, instead of matching the advertisement to the content, we could match the advertisement to the person? Regardless of what they were searching for or reading, they’d be served advertisements that were relevant to them not just in that moment, but relevant to their lifestyles, thoughts and beliefs? Of course that would require building up dossiers of information about each person so that their profiles could be targeted and constantly updated. That’s where cross-site tracking comes in, with third-party cookies and scripts.

This is behavioural advertising. It has all but elimated contextual advertising. It has become so pervasive that online advertising and behavioural advertising have become synonymous. Contextual advertising is seen as laughably primitive compared with the clairvoyant powers of behavioural advertising.

But there’s a problem with behavioural advertising. A big problem.

It doesn’t work.

First of all, it relies on mind-reading powers by the advertising brokers—Facebook, Google, and the other middlemen of ad tech. For all the apocryphal folk tales of spooky second-guessing in online advertising, it mostly remains rubbish.

Forget privacy: you’re terrible at targeting anyway:

None of this works. They are still trying to sell me car insurance for my subway ride.

Have you actually paid attention to what advertisements you’re served? Maciej did:

I saw a lot of ads for GEICO, a brand of car insurance that I already own.

I saw multiple ads for Red Lobster, a seafood restaurant chain in America. Red Lobster doesn’t have any branches in San Francisco, where I live.

Finally, I saw a ton of ads for Zipcar, which is a car sharing service. These really pissed me off, not because I have a problem with Zipcar, but because they showed me the algorithm wasn’t even trying. It’s one thing to get the targeting wrong, but the ad engine can’t even decide if I have a car or not! You just showed me five ads for car insurance.

And yet in the twisted logic of ad tech, all of this would be seen as evidence that they need to gather even more data with even more invasive tracking and surveillance.

It turns out that bizarre logic is at the very heart of behavioural advertising. I highly recommend reading the in-depth report from The Correspondent called The new dot com bubble is here: it’s called online advertising:

It’s about a market of a quarter of a trillion dollars governed by irrationality.

The benchmarks that advertising companies use – intended to measure the number of clicks, sales and downloads that occur after an ad is viewed – are fundamentally misleading. None of these benchmarks distinguish between the selection effect (clicks, purchases and downloads that are happening anyway) and the advertising effect (clicks, purchases and downloads that would not have happened without ads).

Suppose someone told you that they keep tigers out of their garden by turning on their kitchen light every evening. You might think their logic is flawed, but they’ve been turning on the kitchen light every evening for years and there hasn’t been a single tiger in the garden the whole time. That’s the logic used by ad tech companies to justify trackers.

Tracker-driven behavioural advertising is bad for users. The advertisements are irrelevant most of the time, and on the few occasions where the advertising hits the mark, it just feels creepy.

Tracker-driven behavioural advertising is bad for advertisers. They spend their hard-earned money on invasive ad tech that results in no more sales or brand recognition than if they had relied on good ol’ contextual advertising.

Tracker-driven behavioural advertising is very bad for the web. Megabytes of third-party JavaScript are injected at exactly the wrong moment to make for the worst possible performance. And if that doesn’t ruin the user experience enough, there are still invasive overlays and consent forms to click through (which, ironically, gets people mad at the legislation—like GDPR—instead of the underlying reason for these annoying overlays: unnecessary surveillance and tracking by the site you’re visiting).

Tracker-driven behavioural advertising is good for the middlemen doing the tracking. Facebook and Google are two of the biggest players here. But that doesn’t mean that their business models need to be permanently anchored to surveillance. The very monopolies that make them kings of behavioural advertising—the biggest social network and the biggest search engine—would also make them titans of contextual advertising. They could pivot from an invasive behavioural model of advertising to a privacy-respecting contextual advertising model.

The incumbents will almost certainly resist changing something so fundamental. It would be like expecting an energy company to change their focus from fossil fuels to renewables. It won’t happen quickly. But I think that it may eventually happen …if we demand it.

In the meantime, we can all play our part. Just as we can do our bit for the environment at an individual level by sorting our recycling and making green choices in our day to day lives, we can all do our bit for the web too.

The least we can do is block third-party cookies. Some browsers are now doing this by default. That’s good.

Blocking third-party JavaScript is a bit trickier. That requires a browser extension. Most of these extensions to block third-party tracking are called ad blockers. That’s a shame. The issue is not with advertising. The issue is with tracking.

Alas, because this software is labelled under ad blocking, it has led to the ludicrous situation of an ethical argument being made to allow surveillance and tracking! It goes like this: websites need advertising to survive; if you block the ads, then you are denying these sites revenue. That argument would make sense if we were talking about contextual advertising. But it makes no sense when it comes to behavioural advertising …unless you genuinely believe that online advertising has to be behavioural, which means that online advertising has to track you to be effective. Such a belief would be completely wrong. But that doesn’t stop it being widely held.

To argue that there is a moral argument against blocking trackers is ridiculous. If anything, there’s a moral argument to be made for installing anti-tracking software for yourself, your friends, and your family. Otherwise we are collectively giving up our privacy for a business model that doesn’t even work.

It’s a shame that advertisers will lose out if tracking-blocking software prevents their ads from loading. But that’s only going to happen in the case of behavioural advertising. Contextual advertising won’t be blocked. Contextual advertising is also more lightweight than behavioural advertising. Contextual advertising is far less creepy than behavioural advertising. And crucially, contextual advertising works.

That shouldn’t be a controversial claim: the idea that people would be interested in adverts that are related to the content they’re currently looking at. The greatest trick the ad tech industry has pulled is convincing the world that contextual relevance is somehow less effective than some secret algorithm fed with all our data that’s supposed to be able to practically read our minds and know us better than we know ourselves.

Y’know, if this mind-control ray really could give me timely relevant adverts, I might possibly consider paying the price with my privacy. But as it is, YouTube still hasn’t figured out that I’m not interested in Top Gear or football.

The next time someone is talking about the necessity of advertising on the web as a business model, ask for details. Do they mean contextual or behavioural advertising? They’ll probably laugh at you and say that behavioural advertising is the only thing that works. They’ll be wrong.

I know it’s hard to imagine a future without tracker-driven behavioural advertising. But there are no good business reasons for it to continue. It was once hard to imagine a future without oil or coal. But through collective action, legislation, and smart business decisions, we can make a cleaner future.

Friday, July 17th, 2020

WindowSwap

Look out someone else’s window somewhere in the world.

There’s something indescribably lovely about this. It’s like a kind of positive voyeurism.

I lost a lot of time to this.

Friday, July 3rd, 2020

Dark mode revisited

I added a dark mode to my website a while back. It was a fun thing to do during Indie Web Camp Amsterdam last year.

I tied the colour scheme to the operating system level. If you choose a dark mode in your OS, my website will adjust automatically thanks to the prefers-color-scheme: dark media query.

But I’ve seen notes from a few friends, not about my site specifically, but about how they like having an explicit toggle for dark mode (as well as the media query). Whenever I read those remarks, I’d think “I’m really not sure I’ve got time to deal with adding that kind of toggle to my site.”

But then I realised, “Jeremy, you absolute muffin! You’ve had a theme switcher on your website for almost two decades now!”

Doh! I had forgotten about that theme switcher. It dates back to the early days of CSS. I wanted my site to be a demonstration of how you could apply different styles to the same underlying markup (this was before the CSS Zen Garden came along). Those themes are very dated now, but if you like you can view my site with a Zeldman theme or a sci-fi theme.

To offer a dark-mode theme for my site, all I had to do was take the default stylesheet, pull out the custom properties from the prefers-color-scheme: dark media query, and done. It took less than five minutes.

So if you want to view my site in dark mode, it’s one of the options in the “Customise” dropdown on every page of the website.

Friday, May 8th, 2020

Employee-surveillance software is not welcome to integrate with Basecamp - Signal v. Noise

Look, employers are always free to – and should! – evaluate the work product produced by employees. But they don’t have to surveil someone’s every move or screenshot their computer every five minutes to do so. That’s monitoring the inputs. Monitor the outputs instead, and you’ll have a much healthier, saner relationship.

If you hire smart, capable people and trust them to do good work – surprise-surprise – people will return the sentiment deliver just that! The irony of setting up these invasive surveillance regimes is that they end up causing the motivation to goof off to beat the very systems that were setup to catch such behavior.

Friday, March 6th, 2020

Oh Hello Ana - IndieWebCamp London

Don’t forget—it’s IndieWebCamp London next weekend!

Friday, January 17th, 2020

The last tracker was just removed from Basecamp.com - Signal v. Noise

Can you believe we used to willingly tell Google about every single visitor to basecamp.com by way of Google Analytics? Letting them collect every last byte of information possible through the spying eye of their tracking pixel. Ugh.

👏

In this new world, it feels like an obligation to make sure we’re not aiding and abetting those who seek to exploit our data. Those who hoard every little clue in order to piece of together a puzzle that’ll ultimately reveal all our weakest points and moments, then sell that picture to the highest bidder.

Thursday, January 16th, 2020

Indie Web Camp London 2020

Do you have plans for the weekend of March 14th and 15th?

If you live anywhere near London, might I suggest that you sign up for Indie Web Camp.

Cheuk and Ana are putting it together with assistance from Calum. As always, there will be one day of Barcamp-style discussions, followed by a fun hands-on day of making.

If you’re wondering whether this is for you, ask yourself if any of this situations apply:

  • You don’t have your own website yet, but you want one.
  • You have your own website, but you need some help with it.
  • You have some ideas about the independent web.
  • You have your own website but you never seem to find the time to update it.
  • You’d like to help other people with their websites.

If you recognise yourself in any one of those scenarios, then you should definitely come along to Indie Web Camp London 2020!

Wednesday, January 8th, 2020

Guide to Internal Communication, the Basecamp Way

Writing solidifies, chat dissolves. Substantial decisions start and end with an exchange of complete thoughts, not one-line-at-a-time jousts. If it’s important, critical, or fundamental, write it up, don’t chat it down.

This one feels like it should be Somebody’s Law:

If your words can be perceived in different ways, they’ll be understood in the way which does the most harm.

Sunday, December 8th, 2019

On this day

I’m in San Francisco to speak at An Event Apart, which kicks off tomorrow. But I arrived a few days early so that I could attend Indie Web Camp SF.

Yesterday was the discussion day. Most of the attendees were seasoned indie web campers, so quite a few of the discussions went deep on some of the building blocks. It was a good opportunity to step back and reappraise technology decisions.

Today is the day for making, tinkering, fiddling, and hacking. I had a few different ideas of what to do, mostly around showing additional context on my blog posts. I could, for instance, show related posts—other blog posts (or links) that have similar tags attached to them.

But I decided that a nice straightforward addition would be to show a kind of “on this day” context. After all, I’ve been writing blog posts here for eighteen years now; chances are that if I write a blog post on any given day, there will be something in the archives from that same day in previous years.

So that’s what I’ve done. I’ll be demoing it shortly here at Indie Web Camp, but you can see it in action now. If you look at the page for this blog post, you should see a section at the end with the heading “Previously on this day”. There you’ll see links to other posts I’ve written on December 8th in years gone by.

It’s quite a mixed bag. There’s a post about when I used to have a webcam from sixteen years ago. There’s a report from the Flash On The Beach conference from thirteen years ago (I wrote that post while I was in Berlin). And five years ago, I was writing about markup patterns for web components.

I don’t know if anyone other than me will find this feature interesting (but as it’s my website, I don’t really care). Personally, I find it fascinating to see how my writing has changed, both in terms of subject matter and tone.

Needless to say, the further back in time you go, the more chance there is that the links in my blog posts will no longer work. That’s a real shame. But then it’s a pleasant surprise when I find something that I linked to that is still online after all this time. And I can take comfort from the fact that if anyone has ever linked to anything I’ve written on my website, then those links still work.

Saturday, November 16th, 2019

The new dot com bubble is here: it’s called online advertising - The Correspondent

The benchmarks that advertising companies use — intended to measure the number of clicks, sales and downloads that occur after an ad is viewed — are fundamentally misleading. None of these benchmarks distinguish between the selection effect (clicks, purchases and downloads that are happening anyway) and the advertising effect (clicks, purchases and downloads that would not have happened without ads).

It gets worse: the brightest minds of this generation are creating algorithms which only increase the effects of selection.

A terrificly well-written piece on the emperor’s new clothes worn by online advertising. Equal parts economic rigour and Gladwellian anecdata, it’s a joy to read! Kudos to Alana Gillespie for the great translation work (the original article was written in Dutch).

We currently assume that advertising companies always benefit from more data. … But the majority of advertising companies feed their complex algorithms silos full of data even though the practice never delivers the desired result. In the worst case, all that invasion of privacy can even lead to targeting the wrong group of people.

This insight is conspicuously absent from the debate about online privacy. At the moment, we don’t even know whether all this privacy violation works as advertised.

The interaction design of this article is great too—annotations, charts, and more!

Monday, November 11th, 2019

Cat encounters

The latest episode of Ariel’s excellent Offworld video series (and podcast) is all about Close Encounters Of The Third Kind.

I have such fondness for this film. It’s one of those films that I love to watch on a Sunday afternoon (though that’s true of so many Spielberg films—Jaws, Raiders Of The Lost Ark, E.T.). I remember seeing it in the cinema—this would’ve been the special edition re-release—and feeling the seat under me quake with the rumbling of the musical exchange during the film’s climax.

Ariel invited Rose Eveleth and Laura Welcher on to discuss the film. They spent a lot of time discussing the depiction of first contact communication—Arrival being the other landmark film on this topic.

This is a timely discussion. There’s a new book by Daniel Oberhaus published by MIT Press called Extraterrestrial Languages:

If we send a message into space, will extraterrestrial beings receive it? Will they understand?

You can a read an article by the author on The Guardian, where he mentions some of the wilder ideas about transmitting signals to aliens:

Minsky, widely regarded as the father of AI, suggested it would be best to send a cat as our extraterrestrial delegate.

Don’t worry. Marvin Minsky wasn’t talking about sending a real live cat. Rather, we transmit instructions for building a computer and then we can transmit information as software. Software about, say, cats.

It’s not that far removed from what happened with the Voyager golden record, although that relied on analogue technology—the phonograph—and sent the message pre-compiled on hardware; a much slower transmission rate than radio.

But it’s interesting to me that Minsky specifically mentioned cats. There’s another long-term communication puzzle that has a cat connection.

The Yukka Mountain nuclear waste repository is supposed to store nuclear waste for 10,000 years. How do we warn our descendants to stay away? We can’t use language. We probably can’t even use symbols; they’re too culturally specific. A think tank called the Human Interference Task Force was convened to agree on the message to be conveyed:

This place is a message… and part of a system of messages… pay attention to it! Sending this message was important to us. We considered ourselves to be a powerful culture.

This place is not a place of honor…no highly esteemed deed is commemorated here… nothing valued is here.

What is here is dangerous and repulsive to us. This message is a warning about danger.

A series of thorn-like threatening earthworks was deemed the most feasible solution. But there was another proposal that took a two pronged approach with genetics and folklore:

  1. Breed cats that change colour in the presence of radioactive material.
  2. Teach children nursery rhymes about staying away from cats that change colour.

This is the raycat solution.

Thursday, October 31st, 2019

Indy maps

Remember when I wrote about adding travel maps to my site at the recent Indie Web Camp Brighton? I must confess that the last line I wrote was an attempt to catch a fish from the river of the lazy web:

It’s a shame that I can’t use the lovely Stamen watercolour tiles for these static maps though.

In the spirit of Cunningham’s Law, I was hoping that somebody was going to respond with “It’s totally possible to use Stamen’s watercolour tiles for static maps, dumbass—look!” (to which my response would have been “thank you very much!”).

Alas, no such response was forthcoming. The hoped-for schooling never forthcame.

Still, I couldn’t quite let go of the idea of using those lovely watercolour maps somewhere on my site. But I had decided that dynamic maps would have been overkill for my archive pages:

Sure, it looked good, but displaying the map required requests for a script, a style sheet, and multiple map tiles.

Then I had a thought. What if I keep the static maps on my archive pages, but make them clickable? Then, on the other end of that link, I can have the dynamic version. In other words, what if I had a separate URL just for the dynamic maps?

These seemed like a good plan to me, so while I was travelling by Eurostar—the only way to travel—back from the lovely city of Antwerp where I had been speaking at Full Stack Europe, I started hacking away on making the dynamic maps even more dynamic. After all, now that they were going to have their own pages, I could go all out with any fancy features I wanted.

I kept coming back to my original goal:

I was looking for something more like the maps in Indiana Jones films—a line drawn from place to place to show the movement over time.

I found a plug-in for Leaflet.js that animates polylines—thanks, Iván! With a bit of wrangling, I was able to get it to animate between the lat/lon points of whichever archive section the map was in. Rather than have it play out automatically, I also added a control so that you can start and stop the animation. While I was at it, I decided to make that “play/pause” button do something else too. Ahem.

If you’d like to see the maps in action, click the “play” button on any of these maps:

You get the idea. It’s all very silly really. It’s right up there with the time I made my sparklines playable. But that’s kind of the point. It’s my website so I can do whatever I want with it, no matter how silly.

First of all, the research department for adactio.com (that’s me) came up with the idea. Then that had to be sold in to upper management (that’s me too). A team was spun up to handle design and development (consisting of me and me). Finally, the finished result went live thanks to the tireless efforts of the adactio.com ops group (that would be me). Any feedback should be directed at the marketing department (no idea who that is).

Monday, October 21st, 2019

Indy web

It was Indie Web Camp Brighton on the weekend. After a day of thought-provoking discussions, I thoroughly enjoyed spending the second day tinkering on my website.

For a while now, I’ve wanted to add maps to my monthly archive pages (to accompany the calendar heatmaps I added at a previous Indie Web Camp). Whenever I post anything to my site—a blog post, a note, a link—it’s timestamped and geotagged. I thought it would be fun to expose that in a glanceable way. A map seems like the right medium for that, but I wanted to avoid the obvious route of dropping a load of pins on a map. Instead I was looking for something more like the maps in Indiana Jones films—a line drawn from place to place to show the movement over time.

I talked to Aaron about this and his advice was that a client-side JavaScript embedded map would be the easiest option. But that seemed like overkill to me. This map didn’t need to be pannable or zoomable; just glanceable. So I decided to see if how far I could get with a static map. I timeboxed two hours for it.

After two hours, I admitted defeat.

I was able to find the kind of static maps I wanted from Mapbox—I’m already using them for my check-ins. I could even add a polyline, which is exactly what I wanted. But instead of passing latitude and longitude co-ordinates for the points on the polyline, the docs explain that I needed to provide …cur ominous thunder and lightning… The Encoded Polyline Algorithm Format.

Go to that link. I’ll wait.

Did you read through the eleven steps of instructions? Did you also think it was a piss take?

  1. Take the initial signed value.
  2. Multiply it by 1e5.
  3. Convert that decimal value to binary.
  4. Left-shift the binary value one bit.
  5. If the original decimal value is negative, invert this encoding.
  6. Break the binary value out into 5-bit chunks.
  7. Place the 5-bit chunks into reverse order.
  8. OR each value with 0x20 if another bit chunk follows.
  9. Convert each value to decimal.
  10. Add 63 to each value.
  11. Convert each value to its ASCII equivalent.

This was way beyond my brain’s pay grade. But surely someone else had written the code I needed? I did some Duck Duck Going and found a piece of PHP code to do the encoding. It didn’t work. I Ducked Ducked and Went some more. I found a different piece of PHP code. That didn’t work either.

At this point, my allotted time was up. If I wanted to have something to demo by the end of the day, I needed to switch gears. So I did.

I used Leaflet.js to create the maps I wanted using client-side JavaScript. Here’s the JavaScript code I wrote.

It waits until the page has finished loading, then it searches for any instances of the h-geo microformat (a way of encoding latitude and longitude coordinates in HTML). If there are three or more, it generates a script element to pull in the Leaflet library, and a corresponding style element. Then it draws the map with the polyline on it. I ended up using Stamen’s beautiful watercolour map tiles.

Had some fun at Indie Web Camp Brighton on the weekend messing around with @Stamen’s lovely watercolour map tiles. (I was trying to create Indiana Jones style travel maps for my site …a different kind of Indy web.)

That’s what I demoed at the end of the day.

But I wasn’t happy with it.

Sure, it looked good, but displaying the map required requests for a script, a style sheet, and multiple map tiles. I made sure that it didn’t hold up the loading of the rest of the page, but it still felt wasteful.

So after Indie Web Camp, I went back to investigate static maps again. This time I did finally manage to find some PHP code for encoding lat/lon coordinates into a polyline that worked. Finally I was able to construct URLs for a static map image that displays a line connecting multiple points with a line.

I’ve put this maps on any of the archive pages that also have calendar heat maps. Some examples:

If you go back much further than that, the maps start to trail off. That’s because I wasn’t geotagging everything from the start.

I’m pretty happy with the final results. It’s certainly far more responsible from a performance point of view. Oh, and I’ve also got the maps inside a picture element so that I can swap out the tiles if you switch to dark mode.

It’s a shame that I can’t use the lovely Stamen watercolour tiles for these static maps though.

Monday, October 14th, 2019

Something for the weekend

Your weekends are valuable. Spend them wisely. I have some suggestion on how you might spend next weekend, October 19th and 20th, depending on where you are in the world.

If you’re in the bay area, or anywhere near San Francisco, I highly recommend that you go to Science Hack Day—two days of science, hacking, and fun. This will be the last one in San Francisco so don’t miss your chance.

If you’re in the south of England, or anywhere near Brighton, come along to Indie Web Camp. Saturday will feature discussions on owning your data. Sunday will be a day of doing. I’ve written about previous Indie Web Camps before, and I really can’t recommend it highly enough!

Do me a favour and register for a spot—it’s free—so I’ve got some idea of numbers. Looking forward to seeing you there!

Sunday, October 6th, 2019

Dark mode

I had a very productive time at Indie Web Camp Amsterdam. The format really lends itself to getting the most of a weekend—one day of discussions followed by one day of hands-on making and doing. You should definitely come along to Indie Web Camp Brighton on October 19th and 20th to experience it for yourself.

By the end of the “doing” day, I had something fun to demo—a dark mode for my website.

Y’know, when I first heard about Apple adding dark mode to their OS—and also to CSS—I thought, “Oh, great, Apple are making shit up again!” But then I realised that, like user style sheets, this is one more reminder to designers and developers that they don’t get the last word—users do.

Applying the dark mode styles is pretty straightforward in theory. You put the styles inside this media query:

@media (prefers-color-scheme: dark) {
...
}

Rather than over-riding every instance of a colour in my style sheet, I decided I’d do a little bit of refactoring first and switch to using CSS custom properties (or variables, if you will).

:root {
  --background-color: #fff;
  --text-color: #333;
  --link-color: #b52;
}
body {
  background-color: var(--background-color);
  color: var(--text-color);
}
a {
  color: var(--link-color);
}

Then I can over-ride the custom properties without having to touch the already-declared styles:

@media (prefers-color-scheme: dark) {
  :root {
    --background-color: #111416
    --text-color: #ccc;
    --link-color: #f96;
  }
}

All in all, I have about a dozen custom properties for colours—variations for text, backgrounds, and interface elements like links and buttons.

By using custom properties and the prefers-color-scheme media query, I was 90% of the way there. But the devil is in the details.

I have SVGs of sparklines on my homepage. The SVG has a hard-coded colour value in the stroke attribute of the path element that draws the sparkline. Fortunately, this can be over-ridden in the style sheet:

svg.activity-sparkline path {
  stroke: var(--text-color);
}

The real challenge came with the images I use in the headers of my pages. They’re JPEGs with white corners on one side and white gradients on the other.

header images

I could make them PNGs to get transparency, but the file size would shoot up—they’re photographic images (with a little bit of scan-line treatment) so JPEGs (or WEBPs) are the better format. Then I realised I could use CSS to recreate the two effects:

  1. For the cut-out triangle in the top corner, there’s clip-path.
  2. For the gradient, there’s …gradients!
background-image: linear-gradient(
  to right,
  transparent 50%,
  var(—background-color) 100%
);

Oh, and I noticed that when I applied the clip-path for the corners, it had no effect in Safari. It turns out that after half a decade of support, it still only exists with -webkit prefix. That’s just ridiculous. At this point we should be burning vendor prefixes with fire. I can’t believe that Apple still ships standardised CSS properties that only work with a prefix.

In order to apply the CSS clip-path and gradient, I needed to save out the images again, this time without the effects baked in. I found the original Photoshop file I used to export the images. But I don’t have a copy of Photoshop any more. I haven’t had a copy of Photoshop since Adobe switched to their Mafia model of pricing. A quick bit of searching turned up Photopea, which is pretty much an entire recreation of Photoshop in the browser. I was able to open my old PSD file and re-export my images.

LEGO clone trooper Brighton bandstand Scaffolding Tokyo Florence

Let’s just take a moment here to pause and reflect on the fact that we can now use CSS to create all sorts of effects that previously required a graphic design tool like Photoshop. I could probably do those raster scan lines with CSS if I were smart enough.

dark mode

This is what I demo’d at the end of Indie Web Camp Amsterdam, and I was pleased with the results. But fate had an extra bit of good timing in store for me.

The very next day at the View Source conference, Melanie Richards gave a fantastic talk called The Tailored Web: Effectively Honoring Visual Preferences (seriously, conference organisers, you want this talk on your line-up). It was packed with great insights and advice on impementing dark mode, like this little gem for adjusting images:

@media (prefers-color-scheme: dark) {
  img {
    filter: brightness(.8) contrast(1.2);
  }
}

Melanie also pointed out that you can indicate the presence of dark mode styles to browsers, although the mechanism is yet to shake out. You can do it in CSS:

:root {
  color-scheme: light dark;
}

But you can also do it in HTML:

That allows browsers to swap out replaced content; interface elements like form fields and dropdowns.

Oh, and one other addition I added after the fact was swapping out map imagery by using the picture element to point to darker map tiles:

<picture>
<source media="(prefers-color-scheme: dark)" srcset="https://api.mapbox.com/styles/v1/mapbox/dark-v10/static...">
<img src="https://api.mapbox.com/styles/v1/mapbox/outdoors-v10/static..." alt="map">
</picture>

light map dark map

So now I’ve got a dark mode for my website. Admittedly, it’s for just one of the eight style sheets. I’ve decided that, while I’ll update my default styles at every opportunity, I’m going to preservethe other skins as they are, like the historical museum pieces they are.

If you’re on the latest version of iOS, go ahead and toggle the light and dark options in your system preferences to flip between this site’s colour schemes.