Tags: car

Web Summer Camp in Croatia finished with an interesting discussion. It was labelled a town-hall meeting, but it was more like an Oxford debating club.

Two speakers had two minutes each to speak for or against a particular statement. Their stances were assigned to them so they didn’t necessarily believe what they said.

One of the propositions was something like:

In the future, sustainable design will be as important as UX or performance.

That’s a tough one to argue against! But that’s what Sophia had to do.

She actually made a fairly compelling argument. She said that real impact isn’t going to come from individual websites changing their colour schemes. Real impact is going to come from making server farms run on renewable energy. She advocated for political action to change the system rather than having the responsibility heaped on the shoulders of the individuals making websites.

It’s a fair point. Much like the concept of a personal carbon footprint started life at BP to distract from corporate responsibility, perhaps we’re going to end up navel-gazing into our individual websites when we should be collectively lobbying for real change.

It’s akin to clicktivism—thinking you’re taking action by sharing something on social media, when real action requires hassling your political representative.

I’ve definitely seen some examples of performative sustainability on websites.

For example, at the start of this particular debate at Web Summer Camp we were shown a screenshot of a municipal website that has a toggle. The toggle supposedly enables a low-carbon mode. High resolution images are removed and for some reason the colour scheme goes grayscale. But even if those measures genuinely reduced energy consumption, it’s a bit late to enact them only after the toggle has been activated. Those hi-res images have already been downloaded by then.

Defaults matter. To be truly effective, the toggle needs to work the other way. Start in low-carbon mode, and only download the hi-res images when someone specifically requests them. (Hopefully browsers will implement prefers-reduced-data soon so that we can have our sustainable cake and eat it.)

Likewise I’ve seen statistics bandied about around the energy-savings that could be made if we used dark colour schemes. I’m sure the statistics are correct, but I’d like to see them presented side-by-side with, say, the energy impact of Google Tag Manager or React or any other wasteful dependencies that impact performance invisibly.

That’s the crux. Most of the important work around energy usage on websites is invisible. It’s the work done to not add more images, more JavaScript or more web fonts.

And it’s not just performance. I feel like the more important the work, the more likely it is to be invisible: privacy, security, accessibility …those matter enormously but you can’t see when a website is secure, or accessible, or not tracking you.

I suspect this is why those areas are all frustratingly under-resourced. Why pour time and effort into something you can’t point at?

Now that I think about it, this could explain the rise of web accessibility overlays. If you do the real work of actually making a website accessible, your work will be invisible. But if you slap an overlay on your website, it looks like you’re making a statement about how much you care about accessibility (even though the overlay is total shit and does more harm than good).

I suspect there might be a similar mindset at work when it comes to interface toggles for low-carbon mode. It might make you feel good. It might make you look good. But it’s a poor substitute for making your website carbon-neutral by default.

When I wrote about democratising dev, I made brief mention of the growing “no code” movement:

Personally, I would love it if the process of making websites could be democratised more. I’ve often said that my nightmare scenario for the World Wide Web would be for its fate to lie in the hands of an elite priesthood of programmers with computer science degrees. So I’m all in favour of no-code tools …in theory.

But I didn’t describe what no-code is, as I understand it.

I’m taking the term at face value to mean a mechanism for creating a website—preferably on a domain you control—without having to write anything in HTML, CSS, JavaScript, or any back-end programming language.

By that definition, something like WordPress.com (as opposed to WordPress itself) is a no-code tool:

Create any kind of website. No code, no manuals, no limits.

I’d also put Squarespace in the same category:

Start with a flexible template, then customize to fit your style and professional needs with our website builder.

And its competitor, Wix:

Discover the platform that gives you the freedom to create, design, manage and develop your web presence exactly the way you want.

Webflow provides the same kind of service, but with a heavy emphasis on marketing websites:

Your website should be a marketing asset, not an engineering challenge.

Bubble is trying to cover a broader base:

Bubble lets you create interactive, multi-user apps for desktop and mobile web browsers, including all the features you need to build a site like Facebook or Airbnb.

Wheras Carrd opts for a minimalist one-page approach:

Simple, free, fully responsive one-page sites for pretty much anything.

All of those tools emphasise that don’t need to need to know how to code in order to have a professional-looking website. But there’s a parallel universe of more niche no-code tools where the emphasis is on creativity and self-expression instead of slickness and professionalism.

neocities.org:

Create your own free website. Unlimited creativity, zero ads.

mmm.page:

Make a website in 5 minutes. Messy encouraged.

hotglue.me:

unique tool for web publishing & internet samizdat

I’m kind of fascinated by these two different approaches: professional vs. expressionist.

I’ve seen people grapple with this question when they decide to have their own website. Should it be a showcase of your achievements, almost like a portfolio? Or should it be a glorious mess of imagery and poetry to reflect your creativity? Could it be both? (Is that even doable? Or desirable?)

Robin Sloan recently published his ideas—and specs—for a new internet protocol called Spring ’83:

Spring ‘83 is a protocol for the transmission and display of something I am calling a “board”, which is an HTML fragment, limited to 2217 bytes, unable to execute JavaScript or load external resources, but otherwise unrestricted. Boards invite publishers to use all the richness of modern HTML and CSS. Plain text and blue links are also enthusiastically supported.

It’s not a no-code tool (you need to publish in HTML), although someone could easily provide a no-code tool to sit on top of the protocol. Conceptually though, it feels like it’s an a similar space to the chaotic good of neocities.org, mmm.page, and hotglue.me with maybe a bit of tilde.town thrown in.

It feels like something might be in the air. With Spring ’83, the Block protocol, and other experiments, people are creating some interesting small pieces that could potentially be loosely joined. No code required.