What gets measured gets done. You are what you measure. Measurement eliminates argument. If you work in an environment that puts store in these oft-quoted business adages then I urge you to take a moment to challenge your calculations. Let’s review our metrics to ensure they can stand up and be counted.
Tuesday, April 12th, 2022
Tuesday, April 5th, 2022
UX London speaker updates
If you’ve signed up to the UX London newsletter then this won’t be news to you, but more speakers have been added to the line-up.
Steph Troeth will be giving a workshop on day one. That’s the day with a strong focus on research, and when it comes to design research, Steph is unbeatable. You can hear some of her words of wisdom in an episode of the Clearleft podcast all about design research.
Heldiney Pereira will be speaking on day two. That’s the day with a focus on content design. Heldiney previously spoke at our Content By Design event and it was terrific—his perspective on content design as a product designer is invaluable.
Day three is going to have a focus on design systems (and associated disciplines like design engineering and design ops). Both Laura Yarrow and Inayaili León will be giving talks on that day. You can expect some exciting war stories from the design system trenches of HM Land Registry and GitHub.
I’ve got some more speakers confirmed but I’m going to be a tease and make you wait a little longer for those names. But check out the line-up so far! This going to be such an excellent event (I know I’m biased, but really, look at that line-up!).
Wednesday, March 30th, 2022
In person events are like buses. You go two years without one and then three come along at once.
My buffer is overflowing from experiencing three back-to-back events. Best of all, my participation was different each time.
First of all, there was Leading Design New York, where I was the host. The event was superb, although it’s a bit of a shame I didn’t have any time to properly experience Manhattan. I wasn’t able to do any touristy things or meet up with my friends who live in the city. Still the trip was well worth it.
Right after I got back from New York, I took the train to Edinburgh for the Design It Build It conference where I was a speaker. It was a good event. I particularly enjoyed Rafaela Ferro talk on accessibility. The last time I spoke at DIBI was 2011(!) so it was great to make a return visit. I liked that the audience was seated cabaret style. That felt safer than classroom-style seating, allowing more space between people. At the same time, it felt more social, encouraging more interaction between attendees. I met some really interesting people.
I got from Edinburgh just in time for UX Camp Brighton on the weekend, where I was an attendee. I felt like a bit of a moocher not giving a presentation, but I really, really enjoyed every session I attended. It’s been a long time since I’ve been at a Barcamp-style event—probably the last Indie Web Camp I attended, whenever that was. I’d forgotten how well the format works.
But even with all these in-person events, online events aren’t going anywhere anytime soon. Yesterday I started hosting the online portion of Leading Design New York and I’ll be doing it again today. The post-talk discussions with Julia and Lisa are lots of fun!
So in the space of just of a couple of weeks I’ve been a host, a speaker, and an attendee. Now it’s time for me to get my head back into one other event role: conference curator. No more buses/events are on the way for the next while, so I’m going to be fully devoted to organising the line-up for UX London 2022. Exciting!
Sunday, March 27th, 2022
Hosting Leading Design New York
I went to New York to host the Leading Design conference. It was weird and wonderful.
Weird, because it felt strange and surreal to be back in a physical space with other people all sharing the same experience.
Wonderful, for exactly the same reasons.
This was a good way to ease back into live events. It wasn’t a huge conference. Just over a hundred people. So it felt intimate, while still allowing people to quite literally have space to themselves.
I can’t tell you much about the post-talk interviews I conducted with the speakers. That’s because what happens at Leading Design stays at Leading Design, at least when it comes to the discussions after the talks. We made it clear that Leading Design was a safe place for everyone to share their stories, even if—especially if—those were stories you wouldn’t want to share publicly or at work.
I was bowled over by how generous and open and honest all the speakers were. Sure, there were valuable lessons about management and leadership, but there were also lots of very personal stories and insights. Time and time again I found myself genuinely moved by the vulnerability that the speakers displayed.
Leadership can be lonely. Sometimes very lonely. I got the impression that everyone—speakers and attendees alike—really, really appreciated having a non-digital space where they could come together and bond over shared travails. I know it’s a cliché to talk about “connecting” with others, but at this event it felt true.
The talks themselves were really good too. I loved seeing how themes emerged and wove themselves throughout the two days. Rebecca did a fantastic job of curating the line-up. I’ve been to a lot of events over the years and I’ve seen conference curation of varying degrees of thoughtfulness. Leading Design New York 2022 is right up there with the best of them. It was an honour to play the part of the host (though I felt very guilty when people congratulated me on such a great event—“Don’t thank me”, I said, “Thank Rebecca—I’m just the public face of the event; she did all the work!”)
My hosting duties aren’t over. This week we’ve got the virtual portion of Leading Design New York. There’ll be two days of revisiting some of the conference talks, and one day of workshops.
Best of all, for this portion of the event I don’t need to get into an airplane and cross the Atlantic.
That said, the journey was totally worth it for Leading Design New York. Also, by pure coincidence, the event coincided with St. Patrick’s Day. For the first time in two years, New York hosted its legendary parade and it was just a block or two away from the conference venue.
I nipped out during the lunch break to cheer on the marching bands. Every county was represented. When the representatives from county Cork went by, there’d be shouts of “Up Cork!” When the county Donegal delegation went by, it was “Up Donegal!”
It’s just a shame I couldn’t stick around for the representatives from county Down.
Saturday, March 12th, 2022
Going to New York
I’m flying to New York on Monday. That still sounds a little surreal to me, but it’s happening.
I’ll be hosting Leading Design New York. Even a month ago it wasn’t clear if the in-person event would even be going ahead. But there was a go/no-go decision and it was “go!” Now, as New York relaxes its mandates, it’s looking more and more like the right decision. It’s still probably going to feel a bit weird to be gathering together with other people …but it’s also going to feel long overdue.
Rebecca has put together a fantastic line-up of super-smart design leaders. My job will be to introduce them before they speak and then interview them afterwards, also handling questions from the audience.
I’m a little nervous just because I want to do a really good job. But I’ve been doing my homework. And given how well the hosting went for UX Fest, I’m probably being uneccesarily worried. I need to keep reminding myself to enjoy it. It’s a real privilege that I get to spend two days in the company of such erudite generous people. I should make the most of it.
If you’re going to be at Leading Design New York, I very much look forward to seeing you there.
If you’re not coming to Leading Design but you’re in the neighbourhood, let me know if you’ve got any plans for St. Patrick’s Day. I’ve already got my green paisley shirt picked out for my on-stage duties that day.
Wednesday, February 23rd, 2022
Curating UX London 2022
Putting together the line-up of a three-day event is quite challenging, but kind of fun too. On the one hand, each day should be able to stand alone. After all, there are one-day tickets available. On the other hand, it should feel like one cohesive conference, not three separate events.
I’ve decided to structure the three days to somewhat mimic the design process…
The first day is all about planning and preparation. This is like the first diamond in the double-diamond process: building the right thing. That means plenty of emphasis on research.
The second day is about creation and execution. It’s like that second diamond: building the thing right. This could cover potentially everything but this year the focus will be on content design.
The third day is like the third diamond in the double dia— no, wait. The third day is about growing, scaling, and maintaining design. That means there’ll be quite an emphasis on topics like design systems and design engineering, maybe design ops.
But none of the days will be exclusively about a single topic. There are evergreen topics that apply throughout the process: product design, design ethics, inclusive design.
It’s a lot to juggle! But I’m managing to overcome choice paralysis and assemble a very exciting line-up indeed. Trust me—you won’t want to miss this!
Early bird tickets are available until February 28th. That’s just a few days away. I recommend getting your tickets now—you won’t regret it!
Quite a few people are bringing their entire teams, which is perfect. UX London can be both an educational experience and a team-bonding exercise. Let’s face it, it’s been too long since any of us have had a good off-site.
If you’re one of those lucky people who’s coming along (or if you’re planning to), I’m curious: given the themes mentioned above, are there specific topics that you’d hope to see covered? Drop me a line and let me know.
Also, if you read the description of the event and think “Oh, I know the perfect speaker!” then I’d love to hear from you. Maybe that speaker is you. (Although, cards on the table; if you look like me—another middle-age white man—I may take some convincing.)
Right. Time to get back to my crazy wall of conference curation.
Tuesday, February 8th, 2022
Announcing UX London 2022
For the past two years, all of Clearleft’s events have been online. Like everyone else running conferences, we had to pivot in the face of The Situation.
In hindsight, it’s remarkable how well those online events went. This was new territory for everyone—speakers, attendees, and organisers.
Still, it’s not quite the same as gathering together with your peers in one place for a shared collective experience. I’ve really been missing in-person events (and from what I’ve seen in people’s end-of-year blog posts, I’m not alone).
This is going to be a summertime festival of design. It’ll be thought-provoking, practical, fun, and above all, safe.
It feels kind of weird to be planning an in-person event now, when we’re just emerging from The Omicron Variant, but putting on UX London 2022 isn’t just an act of optimism. It’s a calculated move. While nothing is certain, late June 2022 should be the perfect time to safely gather the UX community again.
It’s a particularly exciting event for me. Not only will I be hosting it, this time I’m also curating the line-up.
It’s a lot of pressure, but I’m already extremely excited about the line-up. If my plan comes together, this is going to be an unmissable collection of mindbombs. I’ve already got some speakers confirmed so keep an eye on the website, Twitter or sign up for the newsletter to get the announcements as when they happen.
The format of UX London has been honed over the years. I think it’s got just the right balance.
Each day has a morning of inspiring talks—a mixture of big-picture keynotes and punchy shorter case studies. The talks are all on a single track; everyone shares that experience. Then, after lunch, there’s an afternoon of half-day workshops. Those happen in parallel, so you choose which workshop you want to attend.
I think this mixture of the inspirational and the practical is the perfect blend. Your boss can send you to UX London knowing that you’re going to learn valuable new skills, but you’ll also leave with your mind expanded by new ideas.
Like I said, I’m excited!
Naturally, I’m nervous too. Putting on an event is a risky endeavour at the best times. Putting an event after a two-year pandemic is even more uncertain. What if no one comes? Maybe people aren’t ready to return to in-person events. But I can equally imagine the opposite situation. Maybe people are craving a community gathering after two years of sitting in front of screens. That’s definitely how I’m feeling.
If you’re feeling the same, then join me in London in June. Tickets are on sale now. You can get three-day early-bird pass, or you can buy a ticket for an individual day. But I hope you’ll join me for the whole event—I can’t wait to see you there!
Saturday, February 5th, 2022
Fonts or food?
At the end of every Thursday afternoon at Clearleft, we wrap up the working week with an all-hands (video) meeting. Yes, I know that the week finishes on Friday, but Fridays have been declared the no-meetings day at Clearleft: a chance to concentrate on heads-down work without interruption. Besides, some of us don’t work on Fridays. So Thursday really is the new Friday.
At this Thursday afternoon meeting we give and get updates on what’s been happening with project work, new business, events, marketing. We also highlighted any shout-outs that have posted in the
#beingsplendid Slack channel during the week. Once that’s all taken care of, the Thursday afternoon meeting often finishes with a fun activity.
The hosting of the Thursday afternoon meeting is decided by fate. Two weeks ago, Rebecca and Chris hosted an excellent end-of-week meeting that finished with an activity around food—everyone had submitted their dream meal and we had to match up the meal to the person. Lorenzo, however, couldn’t help commenting on the typography in the slide deck. “Lorenzo”, I said, “What are you more judgmental about—fonts or food?”
The words were barely out of my mouth when I realised I had the perfect activity for the next Thursday afternoon meeting, which fate had decreed I was to host. I put together a quiz called …fonts or food!
It’s quite straightforward. There are 25 words. All you have to do is say whether it’s the name of a font or the name of a food.
It was good fun! So I thought I’d share it with you if you fancy a go.
Here we go…
Thursday, January 13th, 2022
Partnering with Google on web.dev
When the web.dev team at Google contacted Clearleft about writing a course on responsive design, our eyes lit up.
This was clearly a good fit. For one thing, Clearleft has been pioneering responsive design from day one—we helped launch some of the first responsive sites in the UK. But there was another reason why this partnership sounded good: we had the same approach to writing and sharing.
Ever since Clearleft was founded in 2005 we’ve taken on board the motto of the World Wide Web itself: let’s share what we know. As well as doing the work, we enjoy sharing how the work gets done. Whether it’s case studies, blog posts, podcasts, or conference talks, we’re always thinking about ways to contribute to the web community.
Many other great resources have contributed to our collective knowledge: A List Apart, CSS Tricks, Smashing Magazine, Mozilla Developer Network, and more recently web.dev, which has become an excellent resource for front-end developers. But they wanted to make sure that designers were also included. Una described her plan for a fifteen-part course on modern responsive design aimed at web designers.
It was ambitious. The plan included some cutting edge technology that’s just shipping in browsers now. It sounded daunting and exciting in equal measure. Mostly it sounded like far too good an opportunity for Clearleft to pass up so we jumped on it.
With my fellow Clearlefties otherwise engaged in client work, it fell to me to tap out the actual words. Fortunately I’ve had plenty of experience with my own website of moving my fingers up and down on a keyboard in attempt to get concepts out of my head and onto the screen. I familiarised myself with the house style and got to work.
I had lots of help from the Chrome developer relations team at Google. Project management (thanks, Terry!), technical editing (thanks, Adam!), and copy editing (thanks, Rachel!) were provided to me.
Working with Rachel again was a real treat—she wrote the second edition of my book, HTML5 For Web Designers. Every time she suggested a change to something I had written, I found myself slapping my forehead and saying “Of course! That’s so much better!” It felt great to have someone else be a content buddy for me.
We had a weekly video call to check in and make sure everything was on track. There was also an epic spreadsheet to track the flow of each module as they progressed from outline to first draft to second draft.
Those were just the stages when the words were in a Google doc. After that, the content moved to Github and there was a whole other process to shepherd it towards going live.
Take note of the license in that repo: Creative Commons Attribution 3.0. That means that you—or anyone—is free to use and reuse all the material (as long as you include a credit). I think I might republish the fifteen articles on my site at some point.
If you’d like to peruse the outcome of this collaboration between Clearleft and Google, head on over to web.dev and learn responsive design. Then feel free to share it!
Tuesday, November 16th, 2021
Well, this is just wonderful! Jim has written copious notes after listening to my favourite episode of season three of the Clearleft podcast, measuring design:
I’m going to have to try really, really hard to not just copy/paste the entire transcript of this podcast. It‘s that good. Don’t miss it.
Monday, November 15th, 2021
4 + 3
I work a four-day week now.
It started with the first lockdown. Actually, for a while there, I was working just two days a week while we took a “wait and see” attitude at Clearleft to see how The Situation was going to affect work. We weathered that storm, but rather than going back to a full five-day week I decided to try switching to four days instead.
This meant taking a pay cut. Time is literally money when it comes to work. But I decided it was worth it. That’s a privileged position to be in, I know. I managed to pay off the mortgage on our home last year so that reduced some financial pressure. But I also turned fifty, which made me think that I should really be padding some kind of theoretical nest egg. Still, the opportunity to reduce working hours looked good to me.
The ideal situation would be to have everyone switch to a four-day week without any reduction in pay. Some companies have done that but it wasn’t an option for Clearleft, alas.
I’m not the only one working a four-day week at Clearleft. A few people were doing it even before The Situation. We all take Friday as our non-work day, which makes for a nice long three-day weekend.
What’s really nice is that Friday has been declared a “no meeting” day for everyone at Clearleft. That means that those of us working a four-day week know we’re not missing out on anything and it’s pretty nice for people working a five-day week to have a day free of appointments. We have our end-of-week all-hands wind-down on Thursday afternoons.
I haven’t experienced any reduction in productivity. Quite the opposite. There may be a corollay to Parkinson’s Law: work contracts to fill the time available.
At one time, a six-day work week was the norm. It may well be that a four-day work week becomes the default over time. That could dovetail nicely with increasing automation.
I’ve got to say, I’m really, really liking this. It’s quite nice that when Wednesday rolls around, I can say “it’s almost the weekend!”
A three-day weekend feels normal to me now. I could imagine tilting the balance even more over time. Maybe every few years I could reduce the working by a day or half a day. So instead of going from a full-on five-day working week straight into retirement, it would be more of a gentle ratcheting down over the years.
Wednesday, October 27th, 2021
Season three of the Clearleft podcast
Coaching. There was one question at the heart of this episode: what’s the difference between training, coaching, and mentoring? I got some great answers to that question, with some good stories along the way.
Design Engineering. It will come as no surprise that I really enjoyed this episode. This is a topic I think is growing in importance. The relevation for me was the way Trys framed it less as the intersection between design and development, and more about the gap between design and development. And remember we’re looking for a design engineer to join Clearleft.
Design Research. A really fun deep dive, thanks to Steph. I feel like this episode set things up for the next two episodes. Oh, and we’re also looking for a design researcher to join Clearleft.
Innovation. I had lots of great material to draw on here: a panel discussion, conference talks, and interviews. I really like the ensemble nature of the end result.
Measuring Design. My favourite episode of the season, and probably my favourite episode of the Clearleft podcast so far. This episode builds on a hot topic from UX Fest. And just this week, Andy published a blog post that continues the debate. If you only listen to one episode of the season, make it this one.
Design Principles. Needless to say, I enjoyed the heck out of this one. As a well-known nerd for design principles this felt kind of self-indulgent, but in the end there’s not much of me in it (thankfully). In fact it’s more like a case study of the work Clearleft did with Citizens Advice.
I also wrote a bit about each episode when they came out:
Six episodes might not sound like much, but it takes a lot of work to put a season together. It’s rewarding though. And I’m already looking forward to crafting the arc for season four. But that won’t be until the start of next year.
Tuesday, October 26th, 2021
A good post by Andy on “the language of business,” which is most cases turns out to be numbers, numbers, numbers.
While it seems reasonable and fair to expect a modicum of self-awareness of why you’re employed and what business value you drive in the the context of the work you do, sometimes the incessant self-flagellation required to justify and explain this to those who hired you may be a clue to a much deeper and more troubling question at the heart of the organisation you work for.
This pairs nicely with the Clearleft podcast episode on measuring design.
Wednesday, October 13th, 2021
Design principles on the Clearleft podcast
The final episode of season three of the Clearleft podcast is out. Ah, what a bittersweet feeling! On the hand it’s sad that the season has come to an end. But it feels good to look back at six great episodes all gathered together.
But for this podcast episode the focus is on one specific project. Clearleft worked with Citizens Advice on a recent project that ended up having design principles at the heart of it. It worked as a great focus for the episode, and a way of exploring design principles in general. As Katie put it, this about searching for principles for design principles.
Katie and Maite worked hard on nailing the design principles for the Citizens Advice project. I was able to get some of Maite’s time for her to talk me through it. I’ve also got some thoughts from my fellow Clearlefties Andy and Chris on the topic of design principles in general.
It’s nineteen minutes long and well worth a listen.
Wednesday, October 6th, 2021
Measuring design on the Clearleft podcast
There was a bit of a theme running through UX Fest earlier this year. On the one hand, there was all the talk of designers learning to speak the language of business (to get that coveted seat at the table), which means talking in numbers. But on the other hand, isn’t there a real danger in reducing user experience to numbers in a spreadsheet?
For this episode I put the narrative together using lots of snippets from different talks, not just from UX Fest but from previous Clearleft events too. I also got some good hot takes from my colleagues Chris, Andy, and Maite. Oh, and it opens with former US Secretary of Defense, Robert McNamara. If you know, you know.
This episode comes in at 22 and a half minutes and I think it’s well worth your time. Have a listen.
This is the penultimate episode of season three. Just one more to go!
Tuesday, October 5th, 2021
It’s great to see former Clearlefties like Nat, Paul and Anna rightly getting namechecked in this history of designing for the web in a systemic way. It’s a tradition that continues to this day with projects like Utopia.
Wednesday, September 29th, 2021
Innovation on the Clearleft podcast
At the beginning of the episode, I think you can hear the scorn in my voice. Y’see, innovation is one of the words—like “disruptive”—that gets thrown around a lot and everyone assumes it only has positive connotations. But words like “innovative” and “disruptive” can be applied to endeavours that are not good for the world.
Bitcoin, for example, could rightly be described as innovative (and disruptive) but it’s also a planet-destroying ponzi scheme—like a lovechild of the trolley problem and the paperclip maximizer designed to generate the most amount of waste for the least amount of value.
So, yeah, I’m not a fan of innovation for innovation’s sake. But don’t worry. For this episode of the podcast I set my personal feelings to one side and let the episode act as a conduit for much smarter people.
The whole thing clocks in at 25 minutes but I think this episode might have the widest range of contributors yet. There are snippets from an internal Clearleft discussion, soundbites from a panel discussion, extracts from conference talks, as well as interviews with individuals. From Clearleft there’s Chris How, Andy Thornton, Jon Aizlewood and Lorenzo Ferronato. From the panel discussion there’s Janna Bastow, Matt Cooper-Wright, Dorota Biniecka and Akshan Ish. And from UX Fest there’s Radhika Dutt, Teresa Torres and Gregg Bernstein.
I happily defer to their expertise on this topic. Have a listen and hear what they have to say.
Tuesday, September 28th, 2021
Halfway through season three of the Clearleft podcast
Each season of the Clearleft podcast has six episodes. Three of the six episodes of the current season are available with another three still to come.
In case you missed them, the episodes of season three released so far are:
What’s the difference between training, coaching, and mentorship?
- Design Engineering
A role that sits at the intersection—or rather, the gap—between design and engineering.
- Design Research
The journey from evaluative research to generative research.
That’s quite a mixed bag. You might think that there’s no particular unifying to a season of the podcast.
Well, that’s kind of true. There’s no specific theme. But each season does have a meta-grouping.
At Clearleft, we think about our services in three interconnected categories: explore, create, and grow.
- “Explore” is all about the big strategic picture.
- “Create” is the nitty-gritty work of delivery.
- “Grow” is what connects those together.
Each season of the podcast focuses on one of those categories. This season it’s all about “explore” with a bit of “grow” thrown in.
The next three episodes of this season will double down on the big-picture thinking. I don’t want to give any spoilers, but I’ll just remind you that if you’re not already subscribed to the Clearleft podcast, I highly recommend rectifying that situation.
And if you’re already subscribed …thank you. If you’re enjoying listening to it half as much as I’m enjoying making it, then I’m enjoying it twice as much as you.
Seriously though, if you like what you hear, please share it around. Drop a link to the Clearleft podcast into your work Slack channel or share it in a tweet.
Thank you for listening.
Wednesday, September 22nd, 2021
Design research on the Clearleft podcast
Episode three is all about design research. I like the narrative structure of this. It’s a bit like a whodunnit, but it’s more like a whydunnit. The “why” question is “why aren’t companies hiring more researchers?”
The scene of the crime is this year’s UX Fest, where talks by both Teresa Torres and Gregg Bernstein uncovered the shocking lack of researchers. From there, I take up the investigation with Maite Otondo and Stephanie Troeth.
I won’t spoil it but by the end there’s an answer to the mystery.
I learned a lot along the way too. I realised how many axes of research there are. There’s qualitative research (stories, emotion, and context) and then there’s quantitative research (volume and data). But there’s also evualative research (testing a hyphothesis) and generative research (exploring a problem space before creating a solution). By my count that gives four possible combos: qualitative evaluative research, quantitative evaluative research, qualitative generative research, and quantitative generative research. Phew!
Steph was a terrific guest. Only a fraction of our conversation made it into the episode, but we chatted for ages.
And Maite kind of blew my mind too, especially when she was talking about the relationship between research and design and she said:
Research is about the present and design is about the future.
I’m going to use that quote again in a future episode. In fact, this episode on design research leads directly into the next two episodes. You won’t want to miss them. So if you’re not already subscribed to the Clearleft podcast, you should get on that, whether it’s via the RSS feed, Apple, Google, Spotify, Overcast, or wherever you get your podcasts from.
Have a listen to this episode on design research and if you’re a researcher yourself, remember that unlike most companies we value research at Clearleft and that’s why we’re hiring another researcher right now. Come and work with us!
Thursday, September 16th, 2021
Writing the Clearleft newsletter
I think it’s a really good newsletter, but then again, I’m the one who writes it. It just kind of worked out that way. In theory, anyone at Clearleft could write an edition of the newsletter.
To make that prospect less intimidating, I put together a document for my colleagues describing how I go about creating a new edition of the newsletter. Then I thought it might be interesting for other people outside of Clearleft to get a peek at how the sausage is made.
So here’s what I wrote…
The description of the newsletter is:
A round-up of handpicked hyperlinks from Clearleft, covering design, technology, and culture.
It usually has three links (maybe four, tops) on a single topic.
The topic can be anything that’s interesting, especially if it’s related to design or technology. Every now and then the topic can be something that incorporates an item that’s specifically Clearleft-related (a case study, an event, a job opening). In general it’s not very salesy at all so people will tolerate the occasional plug.
You can use the “iiiinteresting” Slack channel to find potential topics of interest. I’ve gotten in the habit of popping potential newsletter fodder in there, and then adding related links in a thread.
Imagine you’re telling a friend about something cool you’ve just discovered. You can sound excited. Don’t worry about this looking unprofessional—it’s better to come across as enthusiastic than too robotic. You can put real feelings on display: anger, disappointment, happiness.
That said, you can also just stick to the facts and describe each link in turn, letting the content speak for itself.
If you’re expressing a feeling or an opinion, use the personal pronoun “I”. Don’t use “we” unless you’re specifically referring to Clearleft.
But most of the time, you won’t be using any pronouns at all:
So-and-so has written an article in such-and-such magazine on this-particular-topic.
You might find it useful to have connecting phrases as you move from link to link:
Speaking of some-specific-thing, this-other-person has a different viewpoint.
On the subject of this-particular-topic, so-and-so wrote something about this a while back.
The format of the newsletter is:
- An introductory sentence or short paragraph.
- A sentence describing the first link, ending with the title of the item in bold.
- A link to the item on its own separate line.
- An excerpt from the link, usually a sentence or two, styled as a quote.
- Repeat steps 2 to 4 another two times.
Take a look through the archive of previous newsletters to get a feel for it.
Currently the newsletter is called dConstruct from Clearleft. The subject line of every edition is in the format:
dConstruct from Clearleft — Title of the edition
(Note that’s an em dash with a space on either side of it separating the name of the newsletter and the title of the edition)
I often try to come up with a pun-based title (often a punny portmanteau) but that’s not necessary. It should be nice and short though: just one or two words.