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Tuesday, November 30th, 2021

Speakers | State of the Browser 2021

All the talks from this year’s State Of The Browser event are online, and they’re all worth watching.

I laughed out loud at multiple points during Heydon’s talk.

Friday, November 5th, 2021

Memories of Ajax

I just finished watching The Billion Dollar Code, a German language miniseries on Netflix. It’s no Halt and Catch Fire, but it combines ’90s nostalgia, early web tech, and an opportunity for me to exercise my German comprehension.

It’s based on a true story, but with amalgamated characters. The plot, which centres around the preparation for a court case, inevitably invites comparison to The Social Network, although this time the viewpoint is from that of the underdogs trying to take on the incumbent. The incumbent is Google. The underdogs are ART+COM, artist-hackers who created the technology later used by Google Earth.

Early on, one of the characters says something about creating a one-to-one model of the whole world. That phrase struck me as familiar…

I remember being at the inaugural Future Of Web Apps conference in London back in 2006. Discussing the talks with friends afterwards, we all got a kick out of the speaker from Google, who happened to be German. His content and delivery was like a wonderfully Stranglovesque mad scientist. I’m sure I remember him saying something like “vee made a vun-to-vun model of the vurld.”

His name was Steffen Meschkat. I liveblogged the talk at the time. Turns out he was indeed on the team at ART+COM when they created Terravision, the technology later appropriated by Google (he ended up working at Google, which doesn’t make for as exciting a story as the TV show).

His 2006 talk was all about Ajax, something he was very familiar with, being on the Google Maps team. The Internet Archive even has a copy of the original audio!

It’s easy to forget now just how much hype there was around Ajax back then. It prompted me to write a book about combining Ajax and progressive enhancement.

These days, no one talks about Ajax. But that’s not because the technology went away. Quite the opposite. The technology became so ubiquituous that it no longer even needs a label.

A web developer today might ask “what’s Ajax?” in the same way that a fish might ask “what’s water?”

Wednesday, November 3rd, 2021

Publishing The State Of The Web

Back in April I gave a talk at An Event Apart Spring Summit. The talk was called The State Of The Web, and I’ve published the transcript. I’ve also published the video.

I put a lot of work into this talk and I think it paid off. I wrote about preparing the talk. I also wrote about recording it. I also published links related to the talk. It was an intense process, but a rewarding one.

I almost called the talk The Overview Effect. My main goal with the talk was to instil a sense of perspective. Hence the references to the famous Earthrise photograph.

On the one hand, I wanted the audience to grasp just how far the web has come. So the first half of the talk is a bit of a trip down memory lane, with a constant return to just how much we can accomplish in browsers today. It’s all very positive and upbeat.

Then I twist the knife. Having shown just how far we’ve progressed technically, I switch gears the moment I say:

The biggest challenges facing the World Wide Web today are not technical challenges.

Then I dive into those challenges, as I see them. It turns out that technical challenges would be preferable to the seemingly intractable problems of today’s web.

I almost wish I could’ve flipped the order: talk about the negative stuff first but then finish with the positive. I worry that the talk could be a bit of a downer. Still, I tried to finish on an optimistic note.

I won’t spoil it any more for you. Watch the video or have a read of The State Of The Web.

Tuesday, November 2nd, 2021

The State Of The Web on Vimeo

Here’s the video of my latest conference talk—I really like how it turned out.

The World Wide Web has come a long way in its three decades of existence. There’s so much we can do now with HTML, CSS, and JavaScript: animation, layout, powerful APIs… we can even make websites that work offline! And yet the web isn’t exactly looking rosy right now. The problems we face aren’t technical in nature. We’re facing a crisis of expectations: we’ve convinced people that the web is slow, buggy, and inaccessible. But it doesn’t have to be this way. There is no fate but what we make. In this perspective-setting talk, we’ll go on a journey to the past, present, and future of web design and development. You’ll laugh, you’ll cry, and by the end, you’ll be ready to make the web better.

I’ve also published a transcript.

The State Of The Web

The opening presentation from An Event Apart Spring Summit held online in April 2021.

Hello, my friends. I’d like us to try to collectively achieve something today. What I’d like us to achieve is a sense of perspective.

To do this we need to take a step back and cast an eye on the past.

For example, I can look back and say “Wow, what a terrible year!”

A year of death. A year of polarisation. Of inequality. A corrupt government. Protests in the street as people struggled to fight against systemic racism.

Yes, I am of course talking about the year 1968.

The past

By the end of 1968, the United States of America was a nation in turmoil. Civil rights. The war in Vietnam. It felt like the polarising issues of the day were splitting the country in two.

But in the final week of the year, something happened that offered a sense of perspective.

In an audacious move, NASA decided to bring forward the schedule of its Apollo programme. Apollo 7 was a success but that mission was confined to Earth orbit. For Apollo 8, human beings would leave Earth’s orbit for the first time in history. The bold plan was to fly to and around the moon before returning safely to Earth.

From today’s perspective, you might just see it as a dry run for Apollo 11 when human beings would step foot on the moon. But at the time, it was an unbelievably bold move. A literal moonshot.

On the winter solstice, December 21st 1968, Jim Lovell, Frank Borman, and Bill Anders were launched on their six day mission to the moon and back.

The mission was a success. Everything went according to plan. But the reason why we remember the Apollo 8 mission today is for something that wasn’t planned.

First of all, after the translunar injection when the crew had left Earth orbit and were on their way to the moon (already the furthest distance ever travelled by our species), someone—probably Bill Anders—pointed a camera back at Earth.

This was the first picture ever taken by a human being of the whole earth. It’s quite a perspective-setting sight, seeing the whole Earth. To us today, it’s almost commonplace. But remember that were was a time when no one had ever seen this view.

In fact, throughout the 1960s activist Stewart Brand had a campaign, handing out buttons with the question, “Why haven’t we seen a photograph of the whole Earth yet?”

I like the “yet” at the end of that. It gives it a conspiracy-tinged edge.

Stewart Brand suspected that if people could see their home planet in one image, it could reset their perspectives. They would truly grok the idea of Spaceship Earth, as Buckminster Fuller would say. The idea came to Brand when he was on a rooftop, tripping on acid, experiencing the horizon curve away from him and giving him quite a sense of perspective.

Later, he would start the Whole Earth Catalog. It was like a print version of Wikipedia, with everything you needed to know to run a commune.

Later still, he went on to found the Long Now Foundation, an organisation dedicated to long-term thinking. I’m a proud member.

Their most famous project is the clock of the long now, which will keep time for 10,000 years. This is just a scale model in the Science Museum in London. The full-size clock is being built inside a mountain on geologically stable ground. Just thinking about the engineering challenges involved is bound to give you a certain sense of perspective.

But let’s snap back from 10,000 in the future to that Apollo 8 mission in December of 1968.

This picture of the whole earth wasn’t the most important picture taken by Bill Anders on that flight. By Christmas Eve, the crew had reached the moon and successfully entered lunar orbit.

Oh my God! Look at that picture over there! There’s the Earth coming up. Wow, that’s pretty.

Hey, don’t take that, it’s not scheduled.

You got a color film, Jim? Hand me that roll of color quick, would you…

Oh man, that’s…

Quick! Quick!

This is what Bill Anders captured.

Earthrise.

I could try to describe it. But they should’ve sent a poet.

Fifty years later, this poet puts it beautifully. This is Amanda Gorman’s poem Earthrise.

On Christmas Eve, 1968, astronaut Bill Anders

Snapped a photo of the earth

As Apollo 8 orbited the moon.

Those three guys

Were surprised

To see from their eyes

Our planet looked like an earthrise

A blue orb hovering over the moon’s gray horizon,

with deep oceans and silver skies.
It was our world’s first glance at itself

Our first chance to see a shared reality,

A declared stance and a commonality;
A glimpse into our planet’s mirror,

And as threats drew nearer,

Our own urgency became clearer,

As we realize that we hold nothing dearer

than this floating body we all call home.

Astronauts have been known to experience something called the overview effect. It’s a profound change in perspective that comes from seeing the totality of our home planet in all its beauty and fragility.

The Earthrise photograph gave the world a taste of the overview effect, right at a time when it was most needed.

The World Wide Web

I wonder if it’s possible to get an overview effect for the World Wide Web?

There is no photograph of the whole web. We can’t see the web. We can’t travel into space and look back at our online home.

But we can travel back in time. Let’s travel back to 1945.

That was the year that an article was published in The Atlantic Monthly by Vannevar Bush. He was a pop scientist of his day, like Neil de Grasse Tyson or Bill Nye.

The article was called As We May Think. In the article, Bush describes a hypothetical device called a memex.

Imagine a desk filled with reams and reams of microfilm. The operator of this device can find information and also make connections between bits of information, linking them together in whatever way makes sense to them.

This sounds a lot like hypertext. That word would be coined decades later by Ted Nelson to describe “text which is not constrained to be linear.”

Vannevar Bush’s idea of the memex and Ted Nelson’s ideas about hypertext would be a big influence on Tim Berners-Lee, the creator of the World Wide Web.

But his big breakthrough wasn’t just making hypertext into a reality. Other people had already done that.

Douglas Engelbart, who wanted to make the computer equivalent of the memex, had already demonstrated a working hypertext system in 1968 in an astonishing demonstration that came to be known as The Mother Of All Demos.

The idea of hypertext was kind of like a choose-your-own-adventure book. Individual pieces of text in a book are connected with unique identifiers and you can jump from one piece of text to another within the same book.

But what if you could jump between books? That’s the other piece of the puzzle.

The idea of connecting computers together came from the concept of “time sharing” allowing you to remotely access another computer.

With funding from the US Department of Defence’s Advance Research Projects Agency, time sharing was taken to the next level with the creation of a computer network called the ARPANET.

It grew. And it grew. Until it was no longer just a network of computers. It was a network of networks. Or internetwork. Internet, for short.

Tim Berners-Lee took the infrastructure of the internet and mashed it up with the idea of hypertext. Instead of imagining hypertext as a book with interconnected concepts, he imaged a library of books where you could jump from one idea in one book to another idea in a completely different book in a completely different part of the library.

This was the World Wide Web. And Tim Berners-Lee called it the World Wide Web even when it only existed on his computer. You have to admire the chutspah of that!

But the really incredible thing is that it worked! In March of 1989 he proposed a global hypertext system, where anybody could create new pages without asking anyone for permission, and anyone could access those pages no matter what kind of device or operating system they were using.

And that’s what we have today. While the World Wide Web might seem inevitable in hindsight, it was anything but. It is a remarkable achievement.

The World Wide Web was somewhat lacking in colour originally. When I started making websites in the mid nineties, colour had arrived but it was limited.

Colour

When I started making websites in the mid nineties, colour had arrived but it was somewhat limited.

We had a palette of 216 web safe colours. You knew if a colour was “web safe” if the hexadecimal notation was three sets of duplicated values. If you altered one of those values even slightly, there was no guarantee that the colour would display consistently on the monitors of the time.

I have a confession to make: I kind of liked this constraint in a weird way. To this day, if I have a colour value that’s almost web-safe, I can’t resist nudging it slightly.

Fortunately, monitors improved. They got flatter for one thing. They were also capable of displaying plenty of colours.

And we also got more and more ways of specifying colours. As well as hexadecimal, we got RGB: Red, Green, Blue. Better yet, we got RGBa …with alpha transparency. That’s opacity to you and me.

Then we got HSL: hue, saturation, lightness. Or should I say HSLa: hue, saturation, lightness, and alpha transparency.

And there are more colour spaces on the way. HWB (hue, whiteness, blackness), LAB, LCH. And there’s work on a color() function so you can specify even more colour spaces.

Typography

In the beginning, typography on the World Wide Web was non-existent. Your browser used whatever was available on your operating system.

That situation continued for quite a while. You’d have to guess which fonts were likely to be available on Windows or Mac.

If you wanted to use a sans-serif typeface, there was Arial on Windows and Helvetica on the Mac. Verdana was a pretty safe bet too.

For a while your only safe option for a serif typeface was Times New Roman. When Mathew Carter’s Georgia was released, it was a godsend. Here was a typeface specifically designed for the screen.

Later Microsoft released another four fonts designed for the screen. Four new fonts! It felt like we were being spoiled.

But what if you wanted to use a typeface that didn’t come installed with an operating system? Well, you went into Photoshop and made an image of the text. Now the user had to download additional images. The text wasn’t selectable and it was a fixed width.

We came up with all sorts of clever techniques to do what was called “image replacement” for text. Some of the techniques involved CSS and background images. One of the techniques involved Flash. It was called sIFR: Scalable Inman Flash Replacement. A later technique called Cufón converted the letter shapes into paths in Canvas.

All of these techniques were hacks. Very clever hacks, but hacks nonetheless. They were clever and they worked but they always reminded me of Samuel Johnson’s description of a dog walking on its hind legs:

It is not done well but you are surprised to find it done at all.

What if you wanted to use an actual font file in a web page?

There was only one browser that supported font embedding: Microsoft’s Internet Explorer. The catch was that you had to use a proprietary font format called Embedded Open Type.

Both type foundries and browser makers were nervous about allowing regular font files to be embedded in web pages. They were worried about licensing. Wouldn’t this lead to even more people downloading fonts illegally? How would the licensing be enforced?

The impasse was broken with a two-pronged approach. First of all, we got a new font format called Web Open Font Format or WOFF. It could be used to take a regular font file and wrap it in a light veneer of metadata about licensing. There’s a sequel that’s even better than the original, WOFF2.

The other breakthrough was the creation of intermediary services like Typekit and Fontdeck. They would take care of serving the actual font files, making sure they couldn’t be easily downloaded. They could also keep track of numbers to ensure that type foundries were being compensated fairly.

Over time it became clear to type foundries that most web designers wanted to do the right thing when it came to licensing fonts. And so these days, you can probably license a font straight from a type foundry for use on the web and host it yourself.

You might need to buy a few different weights. Regular. Bold. Maybe italic. What about extra bold? Or a light weight? It all starts to add up, especially for the end user who has to download all those files.

I remember being at the web typography conference Ampersand years ago and hearing a talk from Nick Sherman. He asked us to imagine one single font file that could go from light to regular to bold and everything in between. What he described sounded like science fiction.

It is now science fact, indistinguishable from magic. Variable fonts are here. You can typeset text on the web to be light, or regular, or bold, or anything in between.

When you use CSS to declare the font-weight property, you can use keywords like “normal” or “bold” but you can also use corresponding numbers like 400 or 700. There’s a scale with nine options from 100 to 900. But why isn’t the scale simply one to nine?

Well, even though the idea of variable fonts would have been pure fantasy when this part of CSS was being specced, the authors had some foresight:

One of the reasons we chose to use three-digit numbers was to support intermediate values in the future.

With the creation of variable fonts, Håkon Wium Lee added:

And the future is now.

On today’s web you could have 999 font-weight options.

Images

In the beginning, the World Wide Web was a medium for text only. There were no images and certainly no videos.

In an early mailing list discussion, there was talk of creating a new HTML element for images. Perhaps it should be called “icon”. Or maybe it should be more generic and be called “embed”. Tim Berners-Lee said he imagined using the rel attribute on the A element for embedding images.

While this discussion was happening, Marc Andreessen popped in to say that he had just shipped a new HTML element in the Mosaic browser. It’s called IMG and it takes an attribute called SRC that points to the source of the image.

This was a self-closing tag so there was no way to put fallback content in between the opening and closing tags if the image couldn’t be displayed. So the ALT attribute was introduced instead to provide an alternative description of the image.

For the images themselves, there were really only two choices. JPG for photographic images. GIF for icons or anything that needed basic transparency. GIFs could also do animation and today, that’s pretty much all they’re used for. That’s because there was a concerted campaign to ditch the GIF format on the web. Unisys, who owned the rights to a compression algorithm used by the GIF format, had started to make noises about potentially demanding license fees for its use.

The Portable Network Graphics format—or PNG—was created in response. It was more performant and it allowed you to have proper alpha transparency.

These were all bitmap formats. What if you wanted a vector format for images that would retain crispness at any size or resolution? There was only one option: Flash. You’d have to embed a Flash movie in your web page just to get the benefit of vector graphics.

By the 21st century there were some eggheads working on a text-based vector file format that could be embedded in webpages, but it sounded like a pipe dream. It was called SVG for Scalable Vector Graphics. The format was dreamed up in 2001 but for years, not a single browser supported it. It was like some theoretical graphical Shangri-La.

But by 2011, every major browser supported it. Styleable, scriptable, animatable, vector graphics have gone from fantasy to reality.

There’s more choice in the world of bitmap images too. WebP is well supported. AVIF is is gaining support.

The IMG element itself has grown too. You can use the srcset attribute to give the browser a range of images to choose from to best suit the user’s device and network connection. You can use the loading attribute to get lazy loading of images for free—no JavaScript required.

We now have audio in HTML. No JavaScript required. We now have video in HTML. No JavaScript required.

These elements have been designed with more thought than the IMG element. They are not self-closing elements, by design. You can put fallback content between the opening and closing tags.

The audio and video elements arrived long after the IMG element. For a long time, there was no easy way to do video or audio on the web.

That was very frustrating for me. The first websites I ever built were for bands. The only way to stream music was with a proprietary plug-in like Real Audio.

Or Flash.

While the web standards were still being worked on, Flash delivered the goods with streaming audio and video. This happened over and over. Flash gave us vector graphics, animation, video, and more. But the price was lock-in. Flash was a proprietary format.

Still, Flash showed the web standards bodies the direction of travel. Flash was the hare. Web standards were the tortoise.

We know how that race ended.

In a way, Flash was like the Research and Development incubator for the World Wide Web. We got CSS animations, SVG, and streaming video because Flash showed that there was an appetite for them.

Until web standards provide a way to do something, designers and developers will reach for whatever tool gets the job done. Take layout, for example.

Layout

In the early days of the web, you could have any layout you wanted …as long as it was a single column.

Before long, HTML expanded to provide some rudimentary formatting for that single column of text. Presentational elements and attributes were invented. And even when elements and attributes weren’t meant to be used for formatting, people got creative.

Tables for layout. A single pixel GIF that could be given width and height. These were clever solutions. But they were hacks. And they were in danger of turning HTML into a presentational language instead of a language for structuring content.

CSS came to the rescue. A language specifically for presentation.

But we still didn’t get proper layout tools. There was a lot of debate in the early days about whether CSS should even attempt to provide layout tools or whether that was a job for a separate technology.

We could lay things out using the float property, but really that was just another hack.

Floats were an improvement over tables for layout, but we only swapped one tool for another. Our collective thinking still wasn’t very web-like.

For example, designers and developers insisted on building websites with a fixed width. This started in the era of table layouts and carried over into CSS.

To start with, the fixed width was 640 pixels. Then it was 800 pixels. Then people settled on the magical number of 960 pixels. Designers and developers didn’t seem at all concerned that people had different sized screens.

That was until the iPhone came out. It caused a panic. What fixed width were we supposed to design for now?

The answer was there all along. Even before the web appeared in mobile devices, it was possible to build fluid layouts that would adapt to screen size. It’s just that the majority of designers and developers chose not to build in this way.

I was pleased that mobile came along and shook things up. It exposed the assumptions that people were making. And it forced designers and developers to think in a more fluid, webby way.

Even better, CSS had expanded to include media queries so it was possible to alter layouts at different breakpoints.

Ethan came along and put a nice bow on it with his definition of responsive design: fluid media, fluid layouts, and media queries.

I fell in love with responsive web design instantly becuase it matched how I was already thinking about the web. I was one of the handful of weirdos who insisted on building fluid websites when everyone else was using fixed-width layouts.

But I thought that responsive web design would struggle to take hold.

I’m delighted to say that I was wrong. Responsive web design has become the default!

If I could go back to my past self in the mid 2000s, I’d love to tell them that in the future, everyone would be building with fluid layouts (and also that time travel had been invented apparently).

Not only that, but we finally have proper layout tools for the web. Flexbox. Grid. No more hacks. We’re even getting container queries soon (thanks, Miriam!).

Web browsers now are positively overflowing with fantastic design tools that would have been unimaginable to my past self. Support for these technologies is pretty much universal.

When browsers differ today, it’s only terms of which standards they don’t yet support. There was a time when browsers differed massively in how they handled basic web technologies.

There was a time when being a web developer meant understanding all the different quirks between browsers.

And browser makers spent a ludicrous amount of time reverse-engineering the quirky behaviour of whichever browser was the market leader.

That changed with HTML5. We remember HTML5 for introducing new APIs, new form fields, and new structural elements. But the biggest innovation was completely invisible. For the first time, error-handling was standardised. Browsers had a set of rules they could work from. Once browsers adopted this consistent approach to error-handling, cross-browser differences dried up.

That was good news for web developers. We were sick of dealing with different browsers taking different approaches. We had been burned with JavaScript.

JavaScript

In the beginning, there was no scripting on the web, just like there was no styling. Tim Berners-Lee wasn’t opposed to the idea of executing arbitrary code on the web. But he pointed out that you’d need everyone to agree on which programming language browsers would use.

You need something really powerful, but at the same time ubiquitous. Remember a facet of the web is universal readership. There is no universal interpreted programming language.

This problem of which language to choose was solved in the usual way. Brendan Eich, who was working at Netscape, created a completely new programming language in just ten days. It would be called… LiveScript. Then the marketing department got involved and because Java was the new hotness at the time, this scripting language was renamed to… JavaScript. Even though it has nothing to do with Java. Java is to JavaScript as ham is to hamster.

The important thing is that multiple browsers implemented it. Then the hype started. We were told about this great new technology called DHTML. The D stood for dynamic! This would allow us to programmatically manipulate elements in a web page.

But… the two major browsers at the time, Netscape Navigator and Internet Explorer, used two completely incompatible syntaxes. For Netscape Navigator you’d use document.layers. For Internet Explorer it was document.all.

This was when developers said enough was enough. We wanted standards. The Web Standards Project was formed and we lobbied browser makers to implement web standards, like CSS and also the Document Object Model. This was a standardised way of manipulating elements in a web page. You could use methods like getElementById and getElementsByTagName.

That worked fine, but it was yet another vocabulary to learn. If you already knew CSS, then you already understood how to get an element by ID and get elements by tag name, but with a different syntax.

John Resig created jQuery so that you could use the CSS syntax to do DOM scripting. There were lots of other JavaScript libraries released around the same time, but jQuery was by far the most popular. Clearly, this syntax was something that developers wanted.

Now we no longer need jQuery. We’ve got querySelector and querySelectorAll. But the reason we no longer need jQuery is because of jQuery. Just like Flash, jQuery showed what developers wanted. And just as with Flash, the web standards took more time. But now jQuery is obsolete …precisely because it was so successful.

It’s a similar story with Sass and CSS. There was a time when Sass was the only way to have a feature like variables. But now with custom properties available in CSS, Sass is becoming increasingly obsolete …precisely because it was so successful and showed the direction of travel.

In a way, jQuery and Sass (and maybe even Flash) were kind of like polyfills. That’s a term that my friend Remy Sharp coined for JavaScript libraries that fill in the gaps until browsers have implemented web standards.

By way of explanation to anyone in the States, Polyfilla is a brand name in the UK for what you call spackling paste. So JavaScript libraries like jQuery spackled over the gaps in browsers.

But some capabilities can’t be polyfilled. If a browser doesn’t provide API access to a particular sensor, for example, there’s no way to spackle that gap.

For quite a while, if you wanted access to device APIs, you’d have to build a native app. But over time, that has changed. Now browsers are capable of providing app-like experiences. You can get location data. You can access the camera. You can provide notifications. You can even make websites work offline using service workers.

Native apps had all these capabilities before web browsers. Just as with Flash and jQuery, native apps pointed the way. The gap always looks insurmountable to begin with. But over time, the web always manages to catch up.

At the beginning of 2021, Ire said:

By the end of the year, I would predict that any major native mobile application could be instead built using native web capabilities.

The present

The web has come along way. It has grown and evolved. Browsers have become more and more powerful while maintaining backward compatibility.

In the past we had to hack our way around the technological limitations of the web and we had a long wish list of features we wanted.

I’m not saying we’re done. I’m sure that more features will keep coming. But our wish list has shrunk.

The biggest challenges facing the World Wide Web today are not technical challenges.

Today it is possible to create beautiful websites that make full use of colour, typography, layout, animation, and more. But this isn’t what users experience.

This is what users experience. A tedious frustrating game of whack-a-mole with websites that claim to value our privacy while asking us to relinquish it.

This is not a technical problem. It is a design decision. The decision might not be made by anyone with designer in their job title, but make no mistake, business decisions have a direct effect on user experience.

On the face of it, the problem seems to be with the business model of advertising. But that’s not quite right. To be more precise, the problem is with the business model of behavioural advertising. That relies on intermediaries to amass huge amounts of personal data so that they can supposedly serve up relevant advertising.

But contextual advertising, which serves up ads based on the content you’re looking at doesn’t require the invasive collection of personal data. And it works. Behavioural advertising, despite being a huge industry that depends on people giving up their privacy, doesn’t even work very well. And on the few occasions when it does work, it just feels creepy.

The problem is not advertising. The problem is tracking. The greatest trick the middlemen ever pulled was convincing us that you can’t have effective advertising without tracking. That is false. But they’ve managed to skew our sense of perspective so that invasive advertising seems inevitable.

Advertising was always possible on the web. You could publish anything and an ad is just one more thing you could choose to publish. But tracking was impossible. That’s because the early web was stateless. A browser requests a resource from a server and once that transaction is done, they both promptly forget about it. That made it very hard to do things like online shopping or logging into an account.

Two technologies were created later that enabled state on the web. Cookies and JavaScript. If these technologies had been limited to a same origin policy, they would have nicely solved the problems of online shopping and authentication.

But these technologies work across domains. Third party cookies and third-party JavaScript enables users to be tracked as they move from site to site. The web gone from having no state to having too much.

There is hope. Browsers like Firefox and Safari are blocking third-party cookies by default. Personally, I’d love it if third-party JavaScript got the same treatment. You can also install add-ons to make your browser more secure, although these add-ons are often labelled ad-blockers, which is a shame. Because the problem is not advertising. The problem is tracking.

Perhaps none of this applies to you anyway. You may be thinking that this is a problem for websites. But you build web apps.

Personally I’m not keen on the idea of dividing the entirety of the World Wide Web into two vaguely-defined categories. I have yet to hear a good definition of “web app” other than “a website that requires JavaScript to work.”

But the phrase “single page app” has a more definite meaning. It refers to an architectural decision. That decision is to reinvent the web browser inside a web browser.

In a sense, it’s a testament to the power of JavaScript that you can choose to do this. Browsers render content and perform navigations, but if you’d rather recreate that functionality from scratch in JavaScript, you can.

But should you? Browsers have increased in complexity so that we can build without complexity. We can use the built-in power of modern HTML, CSS, and JavaScript to make web browsers do the work. If we work with the grain of the web, we can accomplish more and more with less and less code.

But that isn’t what happened. Instead developers have recreated form controls like dropdowns and datepickers from scratch using divs and lashings and lashings of JavaScript.

Perhaps this points to some missing features on the web. It’s still too hard to style native dropdowns and datepickers (but that’s being worked on—there’s standards work underway to give us more styling control over form elements). But that doesn’t explain why developers would choose to recreate something like a button using divs and JavaScript when the button element already exists and can be styled any way you like.

I think there’s a certain mindset being applied to web development here. And that mindset comes from the world of software. Again, it’s a testament to how far the web has come that it can be treated as a software platform on par with operating systems like iOS, Android, or Windows. There’s a lot to be learned from the world of software development, like testing, for example. But the web is different. When a user navigates to a URL, it shouldn’t feel like they’re installing a piece of software.

We should be aiming to keep our payloads as small as possible. And given how powerful browsers have become, we need fewer and fewer dependencies—fewer and fewer polyfills.

But performance has gotten worse. Payloads have gotten bigger. Dependencies like JavaScript frameworks have become more and more widespread even as they became less and less necessary.

When asked to justify the enormous payloads, web developers have responded by saying that user’s expectations have changed. That is correct, but not in the way that I think they mean.

When I talk to people about using the web—especially on mobile—their expectations are that they will have a terrible experience. That websites will be slow to load. And I guarantee you that none of them are saying, “Well I’d be annoyed if this were a website but seeing as this is a web app, I’m absolutely fine with this terrible experience.”

I said that the biggest challenges facing the World Wide Web today are not technical challenges. I think the biggest challenge facing the web today is people’s expectations.

There is no technical reason for websites or web apps to be so frustrating. But we have collectively led people to expect a bad experience on the web.

Our intentions may be have good. We thought users wanted nice page transitions and form elements that were on-brand. But if you talk to people, you find out that what they want is to accomplish their task without megabytes of JavaScript getting in the way.

There’s a great German word, “Verschlimmbessern”: the act of making something worse in the attempt to make it better. Perhaps we verschlimmbessert the web.

Let’s step back. Get some perspective. Instead of assuming that a single page app architecture is needed, ask what users need to accomplish. Instead of assuming you need a CSS framework or a JavaScript library, see what you can do in browsers today with native CSS and vanilla JavaScript. Don’t include a bunch of dependencies by default just in case you might need them. Instead, as Rachel puts it:

Stop solving problems you don’t yet have.

Lean into what web browsers can accomplish today. If you find something missing, that’s the time to reach for a library …but treat it like a polyfill. Whereas web standards stick around, every library and framework comes with a limited lifespan. Treat them as cattle, not pets.

I understand that tools and frameworks can make your life easier. And if we’re talking about server-side frameworks, then I say “Go for it.” Or if you’re using build tools that sit on your computer to do version control, linting, pre-processing, or transpiling, then I say “Go for it.”

But once you make users download tools or frameworks, you’re making them pay a tax for your developer convenience.

We need to value user needs above developer convenience. If I have the choice of making something the user’s problem or making it my problem, I’ll make it my problem every time. That’s my job.

We need to change people’s expectations of the World Wide Web, especially on mobile. Otherwise, the web will be lost.

The future

Two years ago, I had the great honour of being invited to CERN to mark the 30th anniversary of the original proposal for the World Wide Web. One of the other people there was the journalist Zeynep Tüfekçi. She was on a panel along with Tim Berners-Lee and other luminaries of the early web. At the end of the panel discussion, she was asked:

What would you tell the next generation about how to use this wonderful tool?

She replied:

If you have something wonderful, if you do not defend it, you will lose it. If you do not defend the magic and the things that make it wonderful, it’s just not going to stay magical by itself.

I believe that we can save the web. I believe that we can change people’s expectations. We’ll do that by showing them what the web is capable of.

It sounds like a moonshot. But, y’know, moonshots aren’t made possible by astronauts. They’re made possible by people like Poppy Northcutt in mission control. Katherine Johnson running the numbers. And Margaret Hamilton inventing the field of software engineering to create the software for the lunar lander. Individual people working together on something bigger than any one person.

There’s a story told about the first time President Kennedy visited NASA. While he was a getting a tour of the place, he introduced himself to a janitor. And the president asked the janitor what he did. The janitor answered:

I’m helping put a man on the moon.

It’s the kind of story that’s trotted out by company bosses to make you feel good about having your labour exploited for the team. But that janitor’s loyalty wasn’t to NASA, an organisation. He was working for something bigger.

I encourage you to have that sense of perspective. Whatever company or organisation you happen to be working for right now, remember that you are building something bigger.

The future of the World Wide Web is in good hands. It’s in your hands.

Thursday, October 7th, 2021

Have Single-Page Apps Ruined the Web? | Transitional Apps with Rich Harris, NYTimes - YouTube

This is a terrific and nuanced talk that packs a lot into less than twenty minutes.

I heartily concur with Rich’s assessment that most websites aren’t apps or documents but something in between. It’s a continuum. And I really like Rich’s proposed approach: transitional web apps.

(The secret sauce in transitional web apps is progressive enhancement.)

Have Single-Page Apps Ruined the Web? | Transitional Apps with Rich Harris, NYTimes

Tuesday, September 14th, 2021

BDConf & Mobilewood: 10-years later | Brad Frost

Brad reminisces about the scene ten years ago.

I’m not sure I’ll ever be a part of such an exciting moment in this field again. Of course technology continues to evolve, but the web landscape has settled down a bit. While I’m more than okay with that, I occasionally miss the electric, optimistic feeling of being on the cusp of something new and exciting.

Thursday, September 9th, 2021

State of the Browser 2021

The excellent (and cheap!) State Of The Browser is coming back to Conway Hall this year on Saturday, October 30th. Speakers include Rachel Andrew and Amber Case.

Everyone needs to show proof of vaccination or a negative Covid test to get into the venue, which is reassuring.

I think I’m gonna go!

Monday, September 6th, 2021

Schedule / Inclusive Design 24 (#id24) 23 September 2021

The annual day-long online accessibility event is back on September 23rd.

No sign-up. No registration. All sessions are streamed live and publicly on the Inclusive Design 24 YouTube channel.

Thursday, September 2nd, 2021

Airport time

I went and spoke at an actual real live conference. As expected, it felt good …and weird. All at the same time.

It felt strange to be inside a building with other humans sharing an experience. At times it felt uncomfortable. The speaker’s dinner the night before the conference was lovely …and anxiety-inducing. Not just because it was my first time socialising in ages, but also just because it was indoors. I’ve been avoid indoor dining.

But the travel to Zürich all went smoothly. The airport wasn’t too busy. And on the airplane, everyone was dutifully masked up.

There’s definitely more paperwork and logistics involved in travelling overseas now. Jessica and I had to fill in our passenger locator forms for Switzerland and the UK. We also needed to pre-book a Covid test for two days after we got back. And we had to get a Covid test while we were in Switzerland so that we could show a negative result on returning to England. It doesn’t matter if you’re double-vaccinated; these tests are mandatory, which is totally fair.

Fortunately the conference organisers took care of booking those tests, which was great. On the first day of the conference I ducked out during the first break to go to the clinic next door and have a swab shoved up my nose. Ten minutes later I was handed a test result—negative!—complete with an official-looking stamp on it.

Two days later, after the conference was over, we had time to explore Zürich before heading to the airport to catch our evening flight. We had a very relaxing day which included a lovely boat trip out on the lake.

It was when we got to the airport that the relaxation ended.

We showed up at the airport in loads of time. I subscribe to the Craig Mod school of travel anyway, but given The Situation, I wanted to make sure we accounted for any extra time needed.

We went through security just fine and waited around for our gate to come up on the screen of gates and flights. Once we had a gate, we made our way there. We had to go through passport control but that didn’t take too long.

At the gate, there was a queue so—being residents of England—we immediately got in line. The airline was checking everyone’s paperwork.

When we got to the front of the line, we showed all our documents. Passport? Check. Boarding pass? Check. Passenger locator form? Check. Negative Covid result? Che …wait a minute, said the member of staff, this is in German. According to gov.uk, the test result needs to be in English, French, or Spanish.

I looked at the result. Apart from the heading at the top, all of the actual information was international: names, dates, and the test result itself said “neg.”

Not good enough.

My heart sank. “Call or email the clinic where you got the result. Get them to send you an English or French version” said the airline representative. Okay. We went off to the side and started doing that.

At this point there was still a good 40 or 50 minutes ’till the flight took off. We could sort this out.

I phoned the clinic. It was late Saturday afternoon and the clinic was closed. Shit!

Jessica and I went back to the gate agent we were dealing with and began pleading our case (in German …maybe that would help). She was very sympathetic but her hands were tied. Then she proposed a long shot. There was a Covid-testing centre in the airport. She would call them and tell them we were coming. But at this point it was 35 minutes until the flight left. We’d really have to leg it.

She scribbled down vague directions for where we had to go, and we immediately pelted off.

At this point I feel I should confess. I did not exhibit grace under pressure. I was, to put it mildy, freaking out.

Perhaps because I was the one selfishly indulging in panic, Jessica kept her head. She reminded me that we weren’t travelling to a conference—there wasn’t anywhere we had to be. Worst case scenario, we’d have to spend an extra night in Zürich and get a different flight tomorrow. She was right. I needed to hear that.

I was still freaking out though. We were running around like headless chickens trying to find where we needed to go. The instructions had left out the crucial bit of information that we actually needed to exit through passport control (temporarily re-entering Swiss territory) in order to get to the testing centre. Until we figured that out, we were just running hither and tither in a panic while the clock continued to count down.

It was a nightmare. I don’t mean that figuratively. I mean, I’m pretty sure I’ve had this exact nightmare. I’m in a building with a layout I don’t know and I need to get somewhere urgently but I don’t know how to get there.

Even the reason for this panicked situation felt like it had a dream logic to it. You know when you wake up from a bad dream and you examine the dream in retrospect and you realise it doesn’t actually make any sense? Well, that’s how this felt. You’ve got a negative test result but it needs it to be in one of these three languages …I mean, that sounds like the kind of nonsensical reasoning that should dissolve upon awakening.

Time was slipping away. Our flight leaves in twenty minutes.

Finally we realise that we need to go back through passport control. On the other side we run around some more until we spot the location that matches the vague description we’ve been given. There’s a sign! Covid testing centre!

We burst in through the doors. The gate agent had called ahead so we were expected. The young doctor on duty was cool as a cucumber. He must have to deal with this situation all day long. He calmly got us both to start filling in the appropriate online forms to pay for the tests, but instead of waiting for us to finish doing that, he started the testing straight away. Smart!

This felt like another nightmare I’ve had. I don’t mean having a swab shoved up my nose until it tickles my brain—that was probably the least uncomfortable part of this whole ordeal. I mean I need to fill out this web form accurately. On a touch screen device. And do it as quickly as possible!

Well, we did it. Filled in the forms, got the swabs. But now it was less than fifteen minutes until our flight time and we knew we still had to get back through passport control where there were lines of people.

“You’ll have the test results by email in ten minutes,” said the doctor. “Go!”

We sprinted out of there and went straight for the passport lines. Swallowing my pride, I went to the people at the end of a line. “Our flight leaves in ten minutes! Can we please cut in front!?”

“No.”

Right, next line. “Our flight leaves in…”

“Yes, yes! Go!”

“Thank you! Thank you so much!”

We repeated this craven begging until we got to the front of the line and gave our passports to the same guy who had orginally stamped them first time we came through. He was unfazed.

Then we ran back to the gate. Almost everyone had boarded by this point, but the gate was still open. Maybe we could actually make it!

But we still needed our test results. We both stood at the gate with our phones in hand, the email app open, frantically pulling to refresh.

The minutes were ticking by. At this point the flight departure time had arrived, but the gate agent said there was a slight delay. They could wait one or two minutes more.

Pull, refresh. Pull, refresh.

“I’ve got mine!” shouted Jessica. Half a minute later, mine showed up.

We showed the gate agent the results. She stamped whatever needed to be stamped and we were through.

I couldn’t believe it! Just 15 minutes ago I had been thinking we might as well give up—there was absolutely no way we were going to make it.

But here we were boarding the plane.

We got to our seats and strapped in. We were both quite sweaty and probably looked infectious …but we also had fresh proof that neither of had the ’rona.

We just sat there smiling, looking at each other, and shaking our heads. I just couldn’t believe we had actually made it.

The captain made an announcement. They were having a little technical difficulty with the plane’s system—no doubt the cause of the slight delay, luckily for us. They were going to reboot the system in the time-honoured fashion of turning it off and again.

The lights briefly went out and then came back on as the captain executed this manouvre.

Meanwhile Jessica and I were coming down from our adrenaline rush. Our breathing was beginning to finally slow down.

The captain’s voice came on again. That attempt at fixing the glitch hadn’t worked. So to play it safe, we were going to switch planes. The new plane would take off in an hour and a half from a different gate.

As the other passengers tutted and muttered noises of disapproval, Jessica and I just laughed. A delay? No problem!

But oh, the Alanis Morissette levels of irony! After all that stress at the mercy of the ticking clock, it turned out that time was in plentiful supply after all.

Everything after that proceeded without incident. We got on the replacement plane. We flew back to England. We breezed across the border and made our way home.

It felt good to be home.

Thursday, August 26th, 2021

Demystifying Public Speaking by Lara Callender Hogan

Lara’s superb book on public speaking is now available in its entirity for free as a web book!

And a very beautiful web book it is too! All it needs is a service worker so it works offline.

Tuesday, August 24th, 2021

Travel

I’m speaking at a conference this week. But unlike all the conference talks I’ve done for the past year and a half, this one won’t be online. I’m going to Zürich.

I have to admit, when I was first contacted about speaking at a real, honest-to-goodness in-person event, I assumed that things would be in a better state by the end of August 2021. The delta variant has somewhat scuppered the predicted trajectory of The Situation.

Still, this isn’t quite like going to speak at an event in 2020. I’m double-vaccinated for one thing. And although this event will be held indoors, the numbers are going to be halved and every attendee will need to show proof of vaccination along with their conference ticket. That helps to put my mind at ease.

But as the event draws nearer, I must admit to feeling uneasy. There’ll be airports and airplanes. I’m not looking forward to dealing with those. But I am looking forward to seeing some lovely people on the other end.

Friday, August 20th, 2021

canistilluse.com - Jim Nielsen’s Blog

…you would be forgiven if you saw an API where a feature went from green (supported) to red (unsupported) and you thought: is the browser being deprecated?

That’s the idea behind my new shiny domain: canistilluse.com. I made the site as satire after reading Jeremy Keith’s insightful piece where he notes:

the onus is not on web developers to keep track of older features in danger of being deprecated. That’s on the browser makers. I sincerely hope we’re not expected to consult a site called canistilluse.com.

It’s weirdly gratifying to see a hastily-written sarcastic quip tuned into something real.

Monday, August 16th, 2021

Upgrade paths

After I jotted down some quick thoughts last week on the disastrous way that Google Chrome rolled out a breaking change, others have posted more measured and incisive takes:

In fairness to Google, the Chrome team is receiving the brunt of the criticism because they were the first movers. Mozilla and Apple are on baord with making the same breaking change, but Google is taking the lead on this.

As I said in my piece, my issue was less to do with whether confirm(), prompt(), and alert() should be deprecated but more to do with how it was done, and the woeful lack of communication.

Thinking about it some more, I realised that what bothered me was the lack of an upgrade path. Considering that dialog is nowhere near ready for use, it seems awfully cart-before-horse-putting to first remove a feature and then figure out a replacement.

I was chatting to Amber recently and realised that there was a very different example of a feature being deprecated in web browsers…

We were talking about the KeyboardEvent.keycode property. Did you get the memo that it’s deprecated?

But fear not! You can use the KeyboardEvent.code property instead. It’s much nicer to use too. You don’t need to look up a table of numbers to figure out how to refer to a specific key on the keyboard—you use its actual value instead.

So the way that change was communicated was:

Hey, you really shouldn’t use the keycode property. Here’s a better alternative.

But with the more recently change, the communication was more like:

Hey, you really shouldn’t use confirm(), prompt(), or alert(). So go fuck yourself.

Tuesday, August 10th, 2021

Stay alert - DEV Community 👩‍💻👨‍💻

It’s not just a story about unloved APIs, it’s a story about power, standards design, and who owns the platform — and it makes me afraid for the future of the web.

A thoughtful, considered post by Rich Harris on the whole ballyhoo with alert and its ilk:

For all its flaws, the web is generally agreed to be a stable platform, where investments made today will stand the test of time. A world in which websites are treated as inherently transient objects, where APIs we commonly rely on today could be cast aside as unwanted baggage by tomorrow’s spec wranglers, is a world in which the web has already lost.

Monday, August 9th, 2021

Choice Words about the Upcoming Deprecation of JavaScript Dialogs | CSS-Tricks

Believe it or not, I generally am a fan of Google and think they do a good job of pushing the web forward. I also think it’s appropriate to waggle fingers when I see problems and request they do better. “Better” here means way more developer and user outreach to spell out the situation, way more conversation about the potential implications and transition ideas, and way more openness to bending the course ahead.

Google vs. the web | Go Make Things

With any changes to the platform, but especially breaking ones, communication and feedback on how this will impact people who actually build things with the web is super important, and that was not done here.

Chris has written a thoughtful reflection on last week’s brouhaha around confirm, prompt, and alert being deprecated in Chrome. The way that the “developer relations” folks at Google handled feedback was less than ideal.

I reached out to one of the Google Chrome developer advocates I know to see if I could learn more. It did not go well.

Friday, August 6th, 2021

Foundations

There was quite a kerfuffle recently about a feature being removed from Google Chrome. To be honest, the details don’t really matter for the point I want to make, but for the record, this was about removing alert and confirm dialogs from cross-origin iframes (and eventually everywhere else too).

It’s always tricky to remove a long-established feature from web browsers, but in this case there were significant security and performance reasons. The problem was how the change was communicated. It kind of wasn’t. So the first that people found out about it about was when things suddenly stopped working (like CodePen embeds).

The Chrome team responded quickly and the change has now been pushed back to next year. Hopefully there will be significant communication before that to let site owners know about the upcoming breakage.

So all’s well that ends well and we’ve all learned a valuable lesson about the importance of communication.

Or have we?

While this was going on, Emily Stark tweeted a more general point about breakage on the web:

Breaking changes happen often on the web, and as a developer it’s good practice to test against early release channels of major browsers to learn about any compatibility issues upfront.

Yikes! To me, this appears wrong on almost every level.

First of all, breaking changes don’t happen often on the web. They are—and should be—rare. If that were to change, the web would suffer massively in terms of predictability.

Secondly, the onus is not on web developers to keep track of older features in danger of being deprecated. That’s on the browser makers. I sincerely hope we’re not expected to consult a site called canistilluse.com.

I wasn’t the only one surprised by this message.

Simon says:

No, no, no, no! One of the best things about developing for the web is that, as a rule, browsers don’t break old code. Expecting every website and application to have an active team of developers maintaining it at all times is not how the web should work!

Edward Faulkner:

Most organizations and individuals do not have the resources to properly test and debug their website against Chrome canary every six weeks. Anybody who published a spec-compliant website should be able to trust that it will keep working.

Evan You:

This statement seriously undermines my trust in Google as steward for the web platform. When did we go from “never break the web” to “yes we will break the web often and you should be prepared for it”?!

It’s worth pointing out that the original tweet was not an official Google announcement. As Emily says right there on her Twitter account:

Opinions are my own.

Still, I was shaken to see such a cavalier attitude towards breaking changes on the World Wide Web. I know that removing dangerous old features is inevitable, but it should also be exceptional. It should not be taken lightly, and it should certainly not be expected to be an everyday part of web development.

It’s almost miraculous that I can visit the first web page ever published in a modern web browser and it still works. Let’s not become desensitised to how magical that is. I know it’s hard work to push the web forward, constantly add new features, while also maintaining backward compatibility, but it sure is worth it! We have collectively banked three decades worth of trust in the web as a stable place to build a home. Let’s not blow it.

If you published a website ten or twenty years ago, and you didn’t use any proprietary technology but only stuck to web standards, you should rightly expect that site to still work today …and still work ten and twenty years from now.

There was something else that bothered me about that tweet and it’s not something that I saw mentioned in the responses. There was an unspoken assumption that the web is built by professional web developers. That gave me a cold chill.

The web has made great strides in providing more and more powerful features that can be wielded in learnable, declarative, forgiving languages like HTML and CSS. With a bit of learning, anyone can make web pages complete with form validation, lazily-loaded responsive images, and beautiful grids that kick in on larger screens. The barrier to entry for all of those features has lowered over time—they used to require JavaScript or complex hacks. And with free(!) services like Netlify, you could literally drag a folder of web pages from your computer into a browser window and boom!, you’ve published to the entire world.

But the common narrative in the web development community—and amongst browser makers too apparently—is that web development has become more complex; so complex, in fact, that only an elite priesthood are capable of making websites today.

Absolute bollocks.

You can choose to make it really complicated. Convince yourself that “the modern web” is inherently complex and convoluted. But then look at what makes it complex and convoluted: toolchains, build tools, pipelines, frameworks, libraries, and abstractions. Please try to remember that none of those things are required to make a website.

This is for everyone. Not just for everyone to consume, but for everyone to make.

Thursday, July 1st, 2021

Hosting online events

Back in 2014 Vitaly asked me if I’d be the host for Smashing Conference in Freiburg. I jumped at the chance. I thought it would be an easy gig. All of the advantages of speaking at a conference without the troublesome need to actually give a talk.

As it turned out, it was quite a bit of work:

It wasn’t just a matter of introducing each speaker—there was also a little chat with each speaker after their talk, so I had to make sure I was paying close attention to each and every talk, thinking of potential questions and conversation points. After two days of that, I was a bit knackered.

Last month, I hosted an other event, but this time it was online: UX Fest. Doing the post-talk interviews was definitely a little weirder online. It’s not quite the same as literally sitting down with someone. But the online nature of the event did provide one big advantage…

To minimise technical hitches on the day, and to ensure that the talks were properly captioned, all the speakers recorded their talks ahead of time. That meant I had an opportunity to get a sneak peek at the talks and prepare questions accordingly.

UX Fest had a day of talks every Thursday in June. There were four talks per Thursday. I started prepping on the Monday.

First of all, I just watched all the talks and let them wash me over. At this point, I’d often think “I’m not sure if I can come up with any questions for this one!” but I’d let the talks sit there in my subsconscious for a while. This was also a time to let connections between talks bubble up.

Then on the Tuesday and Wednesday, I went through the talks more methodically, pausing the video every time I thought of a possible question. After a few rounds of this, I inevitably ended up with plenty of questions, some better than others. So I then re-ordered them in descending levels of quality. That way if I didn’t get to the questions at the bottom of the list, it was no great loss.

In theory, I might not get to any of my questions. That’s because attendees could also ask questions on the day via a chat window. I prioritised those questions over my own. Because it’s not about me.

On some days there was a good mix of audience questions and my own pre-prepared questions. On other days it was mostly my own questions.

Either way, it was important that I didn’t treat the interview like a laundry list of questions to get through. It was meant to be a conversation. So the answer to one question might touch on something that I had made a note of further down the list, in which case I’d run with that. Or the conversation might go in a really interesting direction completely unrelated to the questions or indeed the talk.

Above all, these segments needed to be engaging and entertaining in a personable way, more like a chat show than a post-game press conference. So even though I had done lots of prep for interviewing each speaker, I didn’t want to show my homework. I wanted each interview to feel like a natural flow.

To quote the old saw, this kind of spontaneity takes years of practice.

There was an added complication when two speakers shared an interview slot for a joint Q&A. Not only did I have to think of questions for each speaker, I also had to think of questions that would work for both speakers. And I had to keep track of how much time each person was speaking so that the chat wasn’t dominated by one person more than the other. This was very much like moderating a panel, something that I enjoy very much.

In the end, all of the prep paid off. The conversations flowed smoothly and I was happy with some of the more thought-provoking questions that I had researched ahead of time. The speakers seemed happy too.

Y’know, there are not many things I’m really good at. I’m a mediocre developer, and an even worse designer. I’m okay at writing. But I’m really good at public speaking. And I think I’m pretty darn good at this hosting lark too.

Tuesday, June 22nd, 2021

Design System Day, Thursday 22 July 2021

This looks interesting: a free one-day Barcamp-like event online all about design systems for the public sector, organised by the Gov.uk design system team:

If you work on public sector services and work with design systems, you’re welcome to attend. We even have some tickets for people who do not work in the public sector. If you love design systems, we’re happy to have you!