Doing the right thing for the wrong reasons
I remember trying to convince people to use semantic markup because it’s good for accessibility. That tactic didn’t always work. When it didn’t, I would add “By the way, Google’s searchbot is indistinguishable from a screen-reader user so semantic markup is good for SEO.”
That usually worked. It always felt unsatisfying though. I don’t know why. It doesn’t matter if people do the right thing for the wrong reasons. The end result is what matters. But still. It never felt great.
It happened with responsive design and progressive enhancement too. If I couldn’t convince people based on user experience benefits, I’d pull up some official pronouncement from Google recommending those techniques.
AMP is currently dying, which is good news. Google have announced that core web vitals will be used to boost ranking instead of requiring you to publish in their proprietary AMP format. The really good news is that the political advantage that came with AMP has also been ported over to core web vitals.
Take user-hostile obtrusive overlays. Perhaps, as a contientious developer, you’ve been arguing for years that they should be removed from the site you work on because they’re so bad for the user experience. Perhaps you have been met with the same indifference that I used to get regarding semantic markup.
Well, now you can point out how those annoying overlays are affecting, for example, the cumulative layout shift for the site. And that number is directly related to SEO. It’s one thing for a department to over-ride UX concerns, but I bet they’d think twice about jeopardising the site’s ranking with Google.
I know it doesn’t feel great. It’s like dealing with a bully by getting an even bigger bully to threaten them. Still. Needs must.