Tags: cx

The Customer Onboarding Handbook [PDF]

A free PDF with five articles:

• The Brand Experience Gap by Emma Parnell
• Ongoing Onboarding: Taking Customers from First Use to Product Mastery by Chris How
• Just Add ICE: 3 Ways to Make Your Customer Experience More Meaningful by Candi Williams
• Effectively Researching and Using Customer Journey Maps by Lauren Isaacson
• Using and Abusing Surveys in Customer Onboarding by Caroline Jarrett

Three of those authors spoke at this year’s UX London!

Jon Aizlewood | Is marketing being reborn as CX?

Aaaaand, once again, the Acheulean hand ax makes an appearance, this time in Jon’s rant about marketing.

A decade or more ago, digital marketing was more of a blunt instrument. It was like the first stone axe - crude, but it got the job done.

That’s three links in one day that reference the same prehistoric technology. What coincidental synchronicity!