Sunday, November 26th, 2017
Saturday, November 11th, 2017
Tuesday, October 31st, 2017
Speak and repeat
The latest blog post, by Rachel, is called Do I need to write a brand new talk every time?
New presenters often feel that they need to write a brand-new talk for each conference they are invited to. Unless your job is giving presentations, or you are being paid very well for each talk you give, it is unlikely that you will be able to keep this up if you do more than a couple of talks per year.
It’s true. When I first started giving talks, I felt really guilty at the thought of “recycling” a talk I had already given. “Those people have paid money to be here—they deserve a brand new talk”, I thought. But then someone pointed out to me, “Y’know, it’s actually really arrogant to think that anyone would’ve seen any previous talk of yours.” Good point.
I explain it to people like a band touring an album. Lots of work goes into the album, and the tour puts those ideas on display. To expect a band to write a brand new album’s worth of music in between Pittsburgh and Chicago is absurd.— Brad Frost (@brad_frost) October 30, 2017
Giving the same talk more than once also allows me to put in the extra effort into the talk prep. If I’m going through the hair-tearing-out hell of trying to wrestle a talk into shape, I’m inevitably going to ask, “Why am I putting myself through this‽” If the answer to that question is “So you can give this talk just once”, I’d probably give up in frustration. But if I know that I’ll have an opportunity to present it more than once, improving it each time, then that gives me the encouragement to keep going.
I do occasionally give a one-off specially-commissioned talk, but those are the exceptions. My talk on the
A element at CSS Day’s HTML Special was one of those. Same with my dConstruct talk back in 2008. I just gave a new talk on indie web building blocks at Mozilla’s View Source event, but I’d quite like to give that one again (if you’re running an event, get in touch if that sounds like something you’d like).
My most recent talk isEvaluating Technology. I first gave it at An Event Apart in San Francisco exactly a year ago. I’ll present it for the final time at An Event Apart in Denver in a few weeks. Then it will be retired; taken out to the woodshed; pivoted to video.
I’m already starting to think about my next talk. The process of writing a talk is something else that Rachel has written about. She’s far more together than me. My process involves lots more procrastination, worry, panic, and pacing. Some of the half-baked ideas will probably leak out as blog posts here. It’s a tortuous process, but in the end, I find the satisfaction of delivering the final talk to be very rewarding.
Here’s the thing, though: until I deliver the talk for the first time in front of an audience—no matter how much I might have practiced it—I have literally no idea if it’s any good. I honestly can’t tell whether what I’ve got is gold dust or dog shit (and during the talk prep, my opinion of it can vacillate within the space of five minutes). And so, even though I’ve been giving talks for many years now, if it’s brand new material, I get very nervous.
That’s one more reason to give the same talk more than once instead of creating a fresh hell each time.
Sunday, October 22nd, 2017
Pattern Libraries, Performance, and Progressive Web Apps
Ever since its founding in 2005, Clearleft has been laser-focused on user experience design.
Recently we’ve been doing a lot of strategic design work—the really in-depth long-term engagements that begin with research and continue through to design consultancy and collaboration. That means we’ve got availability for front-end development work. Whether it’s consultancy or production work you’re looking for, this could be a good opportunity for us to work together.
There are three particular areas of front-end expertise we’re obsessed with…
We caught the design systems bug years ago, way back when Natalie started pioneering pattern libraries as our primary deliverable (or pattern portfolios, as we called them then). This approach has proven effective time and time again. We’ve spent years now refining our workflow and thinking around modular design. Fractal is the natural expression of this obsession. Danielle and Mark have been working flat-out on version 2. They’re very eager to share everything they’ve learned along the way …and help others put together solid pattern libraries.
Thinking about it, it’s no surprise that we’re crazy about performance at Clearleft. Like I said, our focus on user experience, and when it comes to user experience on the web, nothing but nothing is more important than performance. The good news is that the majority of performance fixes can be done on the front end—images, scripts, fonts …it’s remarkable how much a good front-end overhaul can make to the bottom line. That’s what Graham has been obsessing over.
Progressive Web Apps
Over the years I’ve found myself getting swept up in exciting new technologies on the web. When Clearleft first formed, my head was deep into DOM Scripting and Ajax. Half a decade later it was HTML5. Now it’s service workers. I honestly think it’s a technology that could be as revolutionary as Ajax or HTML5 (maybe I should write a book to that effect).
I’ve been talking about service workers at conferences this year, and I can’t hide my excitement:
There’s endless possibilities of what you can do with this technology. It’s very powerful.
Combine a service worker with a web app manifest and you’ve got yourself a Progressive Web App. It’s not just a great marketing term—it’s an opportunity for the web to truly excel at delivering the kind of user experiences previously only associated with native apps.
I’m very very keen to work with companies and organisations that want to harness the power of service workers and Progressive Web Apps. If that’s you, get in touch.
Whether it’s pattern libraries, performance, or Progressive Web Apps, we’ve got the skills and expertise to share with you.
Tuesday, October 17th, 2017
Saturday, October 14th, 2017
Tuesday, September 19th, 2017
Saturday, August 26th, 2017
Checked in at Marymoor Amphitheatre. Beck — with Jessica, Jeb
Wednesday, August 16th, 2017
Thursday, August 3rd, 2017
Monday, July 24th, 2017
Putting on a conference
It’s been a few weeks now since Patterns Day and I’m still buzzing from it. I might be biased, but I think it was a great success all ‘round—for attendees, for speakers, and for us at Clearleft organising the event.
I first had the idea for Patterns Day quite a while back. To turn the idea into reality meant running some numbers. Patterns Day wouldn’t have been possible without Alis. She did all the logistical work—the hard stuff—which freed me up to concentrate on the line-up. I started to think about who I could invite to speak, and at the same time, started looking for a venue.
I knew from the start that I wanted it to be one-day single-track conference in Brighton, much like Responsive Day Out. I knew I wouldn’t be able to use the Corn Exchange again—there’s extensive rebuilding going on there this year. I put together a shortlist of Brighton venues and Alis investigated their capacities and costs, but to be honest, I knew that I wanted to have it in the Duke Of York’s. I love that place, and I knew from attending FFconf that it makes for an excellent conference venue.
The seating capacity of the Duke Of York’s is quite a bit less than the Corn Exchange, so I knew the ticket price would have to be higher than that of Responsive Day Out. The Duke Of York’s isn’t cheap to rent for the day either (but worth every penny).
To calculate the ticket price, I had to figure out the overall costs:
- Venue hire,
- A/V hire,
- Printing costs (for name badges, or in this case, stickers),
- Payment provider commission—we use Stripe through the excellent Ti.to,
- Speaker’s travel,
- Speaker’s accommodation,
- Speaker’s dinner the evening before the event,
- Speaker’s payment.
Some conference organisers think they can skimp on that last part. Those conference organisers are wrong. A conference is nothing without its speakers. They are literally the reason why people buy tickets.
Because the speakers make or break a conference, there’s a real temptation to play it safe and only book people who are veterans. But then you’re missing out on a chance to boost someone when they’re just starting out with public speaking. I remember taking a chance on Alla a few years back for Responsive Day Out 3—she had never given a conference talk before. She, of course, gave a superb talk. Now she’s speaking at events all over the world, and I have to admit, it gives me a warm glow inside. When it came time for Patterns Day, Alla had migrated into the “safe bet” category—I knew she’d deliver the perfect closing keynote.
I understand why conference organisers feel like they need to play it safe. From their perspective, they’re already taking on a lot of risk in putting on a conference in the first place. It’s easy to think of yourself as being in a position of vulnerability—”If I don’t sell enough tickets, I’m screwed!” But I think it’s important to realise that you’re also in a position of power, whether you like it or not. If you’re in charge of putting together the line-up of a conference, that’s a big responsibility, not just to the attendees on the day, but to the community as a whole. It’s like that quote by Eliel Saarinen:
Always design a thing by considering it in its next larger context. A chair in a room, a room in a house, a house in an environment, an environment in a city plan.
Part of that responsibility to the wider community is representation. That’s why I fundamentally disagree with ppk when he says:
The other view would be that there should be 50% woman speakers. Although that sounds great I personally never believed in this argument. It’s based on the general population instead of the population of web developers, and if we’d extend that argument to its logical conclusion then 99.9% of the web development conference speakers should know nothing about web development, since that’s the rough ratio in the general population.
That makes it sound like a conference’s job is to represent the status quo. By that logic, the line-up should include plenty of bad speakers—after all, the majority of web developers aren’t necessarily good speakers. But of course that’s not how conferences work. They don’t represent typical ideas—quite the opposite. What’s the point of having an event that simply reinforces the general consensus? This isn’t Harrison Bergeron. You want a line-up that’s exceptional.
I don’t think conference organisers can shirk this issue and say “It’s out of my hands; I’m just reflecting the way things are.” The whole point of having a conference in the first place is to trigger some kind of change. If you’re not happy with the current make-up of the web community (and I most definitely am not), then a conference is the perfect opportunity to try to demonstrate an alternative. We do it with the subject matter of the talks—”Our code/process/tooling doesn’t have to be this way!”—and I think we should also apply that to the wider context: “Our culture doesn’t have to be this way!”
Passing up that chance isn’t just a missed opportunity, I think it’s also an abdication of responsibility. Believe me, I know that organising a conference is a lot of work, but that’s not a reason to cop out. On the contrary, it’s all the more reason to step up to the plate and try your damnedest to make a difference. Otherwise, why even have a conference?
Whenever the issue of diversity at conferences comes up, there is inevitably someone who says “All I care about is having the best speakers.” But if that were true, shouldn’t your conference (and every other conference) have exactly the same line-up every year?
The truth is that there are all sorts of factors that play into the choice of speakers. I think representation should be a factor, but that’s all it is—one factor of many. Is the subject matter relevant? That’s a factor. Do we already have someone on the line-up covering similar subject matter? That’s a factor. How much will it cost to get this speaker? That’s a factor. Is the speaker travelling from very far away? That’s a factor.
In the case of Patterns Day, I had to factor in the range of topics. I wanted a mixture of big-picture talks as well as hands-on nitty-gritty case studies. I also didn’t want it to be too developer-focused or too design-focused. I was aiming for a good mix of both.
In the end, I must admit that I am guilty of doing exactly what I’ve been railing against. I played it safe. I put together a line-up of speakers that I wanted to see, and that I knew with absolute certainty would deliver great presentations. There were plenty of potential issues for me to get stressed about in the run-up to the event, but the quality of the talks wasn’t one of them. On the one hand, I wish I had taken more chances with the line-up, but honestly, if I could do it over again, I wouldn’t change a thing.
Because I was trying to keep the ticket price as low as possible—and the venue hire was already a significant cost—I set myself the constraint of only having speakers from within the UK (Jina was the exception—she was going to come anyway as an attendee, so of course I asked her to speak). Knowing that the speaker’s travel costs would be low, I could plug the numbers into an algebraic formula for figuring out the ticket price:
costs ÷ seats = price
Add up all the costs and divide that total by the number of available seats to get the minimum ticket price.
In practice, you probably don’t want to have to sell absolutely every single ticket just to break even, so you set the price for a sales figure lower than 100%—maybe 80%, or 50% if you’re out to make a tidy profit (although if you’re out to make a tidy profit, I don’t think conferences are the right business to be in—ask any conference organiser).
Some conferences factor in money for sponsorship to make the event happen. I prefer to have sponsors literally sponsoring additions to the conference. In the case of Patterns Day, the coffee and pastries were sponsored by Deliveroo, and the videos were sponsored by Amazon. But sponsorship didn’t affect the pricing formula.
The Duke Of York’s has around 280 seats. I factored in about 30 seats for speakers, Clearlefties, and other staff. That left 250 seats available for attendees. But that’s not the number I plugged into the pricing formula. Instead, I chose to put 210 tickets on sale and figured out the ticket price accordingly.
What happened to the remaining 40 seats? The majority of them went to Codebar students and organisers. So if you bought a ticket for Patterns Day, you directly subsidised the opportunity for people under-represented in technology to attend. Thank you.
Speaking personally, I found that having the Codebar crew in attendance really made my day. They’re my heroes, and it meant the world to me that they were able to be there.
Friday, June 23rd, 2017
One week to Patterns Day
Patterns Day is one week from today—Friday, June 30th. I’m really looking forward to seeing you in Brighton.
If you’re arriving by train, the venue is a short walk away from the train station. The Duke Of York’s Picture House is at Preston Circus. You’ll recognise the building by its distinctive pair of artificial can-can legs emerging from the roof.
Registration starts at 9am. Show up with some ID, speak friend, and enter. Patterns Day is going to be a bit different to most conferences. Instead of getting a schwag bag and a name badge on a lanyard, you’re going to get a sticker to slap on yourself. The sticker identifies you as an attendee so please don’t lose it.
Once you’re registered, please help yourself to the free coffee, tea, and pastries. I’ll open up the show shortly before 10am with some introductory remarks, and then we’ll be all set for our first speaker at 10am. Here’s how the schedule is shaping up (but always subject to change):
There won’t be any conference WiFi. This is by design.
There’ll be a nice long lunch break from 12:30pm to 2pm. You’ll find plenty of tasty options in the neighbourhood. I’ve listed just a few on the Patterns Day website:
There’ll be more coffee and tea throughout the day, and maybe a nice bag of popcorn in the afternoon.
We’ll finish up before 5pm, at which point we can collectively retire to a nearby pub to continue our discussions. Or we can head to the seafront to douse our melting brains in the English channel. Let’s play it by ear.
I can’t wait to welcome you to Patterns Day, and I’m positively aquiver with anticipation of the talks we’re going to hear from the fantastic line-up of speakers: Laura, Ellen, Sareh, Rachel, Alice, Jina, Paul, and Alla.
See you soon!
Wednesday, June 21st, 2017
Tuesday, May 30th, 2017
Checking in at Indie Web Camp Nuremberg
Just as with Indie Web Camp Düsseldorf the weekend before, it was a fun two days—one day of discussions, followed by one day of making.
I spent most of the second day playing around with a new service that Aaron created called OwnYourSwarm. It’s very similar to his other service, OwnYourGram. Whereas OwnYourGram is all about posting pictures from Instagram to your own site, OwnYourSwarm is all about posting Swarm check-ins to your own site.
Usually I prefer to publish on my own site and then push copies out to other services like Twitter, Flickr, etc. (POSSE—Publish on Own Site, Syndicate Elsewhere). In the case of Instagram, that’s impossible because of their ludicrously restrictive API, so I have go the other way around (PESOS—Publish Elsewhere, Syndicate to Own Site). When it comes to check-ins, I could do it from my own site, but I’d have to create my own databases of places to check into. I don’t fancy that much (yet) so I’m using OwnYourSwarm to PESOS check-ins.
The great thing about OwnYourSwarm is that I didn’t have to do anything. I already had the building blocks in place.
First of all, I needed some way to authenticate as my website. IndieAuth takes care of all that. All I needed was
rel="me" attributes pointing from my website to my profiles on Twitter, Flickr, Github, or any other services that provide OAuth. Then I can piggyback on their authentication flow (this is also how you sign in to the Indie Web wiki).
The other step is more involved. My site needs to provide an API endpoint so that services like OwnYourGram and OwnYourSwarm can post to it. That’s where micropub comes in. You can see the code for my minimal micropub endpoint if you like. If you want to test your own micropub endpoint, check out micropub.rocks—the companion to webmention.rocks.
Anyway, I already had IndieAuth and micropub set up on my site, so all I had to do was log in to OwnYourSwarm and I immediately started to get check-ins posted to my own site. They show up the same as any other note, so I decided to spend my time at Indie Web Camp Nuremberg making them look a bit different. I used Mapbox’s static map API to show an image of the location of the check-in. What’s really nice is that if I post a photo on Swarm, that gets posted to my own site too. I had fun playing around with the display of photo+map on my home page stream. I’ve made a page for keeping track of check-ins too.
All in all, a fun way to spend Indie Web Camp Nuremberg. But when it came time to demo, the one that really impressed me was Amber’s. She worked flat out on her site, getting to the second level on IndieWebify.me …including sending a webmention to my site!
Wednesday, May 24th, 2017
Saturday, May 20th, 2017
Checked in at IndieWebCamp Nuremberg
Monday, May 15th, 2017
Friday, May 5th, 2017
Patterns Day speakers
Ticket sales for Patterns Day are going quite, quite briskly. If you’d like to come along, but you don’t yet have a ticket, you might want to remedy that. Especially when you hear about who else is going to be speaking…
Sareh Heidari works at the BBC building websites for a global audience, in as many as twenty different languages. If you want to know about strategies for using CSS at scale, you definitely want to hear this talk. She just stepped off stage at the excellent CSSconf EU in Berlin, and I’m so happy that Sareh’s coming to Brighton!
Patterns Day isn’t the first conference about design systems and pattern libraries on the web. That honour goes to the Clarity conference, organised by the brilliant Jina Anne. I was gutted I couldn’t make it to Clarity last year. By all accounts, it was excellent. When I started to form the vague idea of putting on an event here in the UK, I immediately contacted Jina to make sure she was okay with it—I didn’t want to step on her toes. Not only was she okay with it, but she really wanted to come along to attend. Well, never mind attending, I said, how about speaking?
I couldn’t be happier that Jina agreed to speak. She has had such a huge impact on the world of pattern libraries through her work with the Lightning design system, Clarity, and the Design Systems Slack channel.
The line-up is now complete. Looking at the speakers, I find myself grinning from ear to ear—it’s going to be an honour to introduce each and every one of them.
This is going to be such an excellent day of fun and knowledge. I can’t wait for June 30th!
Sunday, March 19th, 2017
Monday, November 14th, 2016