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Tuesday, March 14th, 2023

Guessing

The last talk at the last dConstruct was by local clever clogs Anil Seth. It was called Your Brain Hallucinates Your Conscious Reality. It’s well worth a listen.

Anil covers a lot of the same ground in his excellent book, Being You. He describes a model of consciousness that inverts our intuitive understanding.

We tend to think of our day-to-day reality in a fairly mechanical cybernetic manner; we receive inputs through our senses and then make decisions about reality informed by those inputs.

As another former dConstruct speaker, Adam Buxton, puts it in his interview with Anil, it feels like that old Beano cartoon, the Numskulls, with little decision-making homonculi inside our head.

But Anil posits that it works the other way around. We make a best guess of what the current state of reality is, and then we receive inputs from our senses, and then we adjust our model accordingly. There’s still a feedback loop, but cause and effect are flipped. First we predict or guess what’s happening, then we receive information. Rinse and repeat.

The book goes further and applies this to our very sense of self. We make a best guess of our sense of self and then adjust that model constantly based on our experiences.

There’s a natural tendency for us to balk at this proposition because it doesn’t seem rational. The rational model would be to make informed calculations based on available data …like computers do.

Maybe that’s what sets us apart from computers. Computers can make decisions based on data. But we can make guesses.

Enter machine learning and large language models. Now, for the first time, it appears that computers can make guesses.

The guess-making is not at all like what our brains do—large language models require enormous amounts of inputs before they can make a single guess—but still, this should be the breakthrough to be shouted from the rooftops: we’ve taught machines how to guess!

And yet. Almost every breathless press release touting some revitalised service that uses AI talks instead about accuracy. It would be far more honest to tout the really exceptional new feature: imagination.

Using AI, we will guess who should get a mortgage.

Using AI, we will guess who should get hired.

Using AI, we will guess who should get a strict prison sentence.

Reframed like that, it’s easy to see why technologists want to bury the lede.

Alas, this means that large language models are being put to use for exactly the wrong kind of scenarios.

(This, by the way, is also true of immersive “virtual reality” environments. Instead of trying to accurately recreate real-world places like meeting rooms, we should be leaning into the hallucinatory power of a technology that can generate dream-like situations where the pleasure comes from relinquishing control.)

Take search engines. They’re based entirely on trust and accuracy. Introducing a chatbot that confidentally conflates truth and fiction doesn’t bode well for the long-term reputation of that service.

But what if this is an interface problem?

Currently facts and guesses are presented with equal confidence, hence the accurate descriptions of the outputs as bullshit or mansplaining as a service.

What if the more fanciful guesses were marked as such?

As it is, there’s a “temperature” control that can be adjusted when generating these outputs; the more the dial is cranked, the further the outputs will stray from the safest predictions. What if that could be reflected in the output?

I don’t know what that would look like. It could be typographic—some markers to indicate which bits should be taken with pinches of salt. Or it could be through content design—phrases like “Perhaps…”, “Maybe…” or “It’s possible but unlikely that…”

I’m sure you’ve seen the outputs when people request that ChatGPT write their biography. Perfectly accurate statements are generated side-by-side with complete fabrications. This reinforces our scepticism of these tools. But imagine how differently the fabrications would read if they were preceded by some simple caveats.

A little bit of programmed humility could go a long way.

Right now, these chatbots are attempting to appear seamless. If 80% or 90% of their output is accurate, then blustering through the other 10% or 20% should be fine, right? But I think the experience for the end user would be immensely more empowering if these chatbots were designed seamfully. Expose the wires. Show the workings-out.

Mind you, that only works if there is some way to distinguish between fact and fabrication. If there’s no way to tell how much guessing is happening, then that’s a major problem. If you can’t tell me whether something is 50% true or 75% true or 25% true, then the only rational response is to treat the entire output as suspect.

I think there’s a fundamental misunderstanding behind the design of these chatbots that goes all the way back to the Turing test. There’s this idea that the way to make a chatbot believable and trustworthy is to make it appear human, attempting to hide the gears of the machine. But the real way to gain trust is through honesty.

I want a machine to tell me when it’s guessing. That won’t make me trust it less. Quite the opposite.

After all, to guess is human.

Wednesday, February 15th, 2023

Brandolini’s blockchain

I’ve already written about how much I enjoyed hosting Leading Design San Francisco last week.

All the speakers were terrific. Lola’s talk was particularly …um, interesting:

In this talk, Lola will share her adventures in the world of blockchain, the hostility she experienced in her first go-round in 2018, and why she’s chosen to head back to a technology that is going through its largest reputational and social crisis to date.

Wait …I was supposed to stand on stage and introduce a talk that was (at least partly) about blockchain? I have opinions.

As it turned out, Lola warned me that I’d be making an appearance in her talk. She was going to quote that blog post. Before the talk, I asked her how obnoxious I could be about blockchain in her intro. She told me to bring it.

So in the introduction, I deployed all the sarcasm I had in me and said:

Listen, we designers have a tendency to be over-critical of things sometimes. There are all these ideas that we dismiss: phrenology, homeopathy, flat-earthism …blockchain. Haters gonna hate.

I remember somebody asking online a while back, “Why the hate for web3?” And someone I know responded by saying “We hate it because we understand it.” I think there’s a lot of truth to that.

But look, just because blockchains are powering crypto ponzi schemes and N F fucking Ts, it’s worth remembering that it’s also simply a technology. It’s a technological solution in search of a problem.

To be fair, it’s still early days. After all, it’s only been over a decade now.

It’s like the law of instrument says; when all you have is a hammer, everything looks like a nail. Blockchain is like that. Except the hammer is also made of glass.

Anyway, Lola is going to defend the indefensible and talk about blockchain. One thing to keep in mind is this: remember when everyone was talking about “The Cloud”? And then it turned out that you could substitute the phrase “someone else’s server” for “The Cloud?” Well, every time you hear Lola say the word “blockchain”, I’d like you to mentally substitute the phrase “multiple copies of a spreadsheet.”

Please give an open mind and a warm welcome to Lola Oyelayo Pearson!

I got some laughs. I also got lots of gasps and pearl-clutching, as though I were saying something taboo. Welcome to San Francisco.

Lola gave as good as she got. I got a roasting in her talk.

And just to clarify, Lola and I are friends—this was a consensual smackdown.

There was a very serious point to Lola’s talk. Cryptobollocks and other blockchain-powered schemes have historically been very bro-y, and exploitative of non-bro communities. Lola wants to fight that trend.

I get it. But it reminds me a bit of the justifications you hear from people who go to work at Facebook claiming that they can do more good from the inside. Whatever helps you sleep at night.

The crux of Lola’s belief is this: blockchain technology is inevitable, therefore it is uncumbent on us as ethical designers to ensure that the technology is deployed in a way that empowers people instead of exploiting them.

But I take issue with the premise. Blockchain technology is not inevitable. That’s the worst kind of technological determinism. It’s defeatist. It’s a depressing view of “progress” driven not by people, but by technological forces beyond our control.

I refuse to accept that anti-humanist deterministic view.

In any case, for technological determinism to have any validity, there needs to be something to it. At least virtual reality and machine learning are based on some actual technologies. In the case of cryptobollocks, there is no there there. There is nothing except the hype, which is why you’ll see blockchain enthusiasts trying to ride the coattails of trending technologies in a logical fallacy that goes something like this:

  1. There are technologies that will be really big in the future,
  2. blockchain is a technology, therefore
  3. blockchain will be really big in the future.

Blockchain is bullshit. It isn’t even very clever bullshit. And it certainly isn’t inevitable.

Friday, February 10th, 2023

Change

I’ve spent the last few days in San Francisco where I was hosting Leading Design.

It was excellent. Rebecca did an absolutely amazing job with the curation, and the Clearleft delivered a terrific event, as always. I’m continually amazed by the way such a relatively small agency can punch above its weight when it comes to putting on world-class events and delivering client work.

I won’t go into much detail on what was shared at Leading Design. There’s an understanding that it’s a safe space for people to speak freely and share their experiences in an open and honest way. I can tell you that there were some tough topics. Given the recent rounds of layoffs in this neck of the woods, this was bound to happen.

I was chatting with Peter at breakfast on the second day and he was saying that maybe there was too much emphasis on the negative, like we were in danger of wallowing in our own misery. It’s a fair point, but I offered a counterpoint that I also heard other people express: when else do these people get a chance to let their guard down and have a good ol’ moan? These are design leaders who need to project an air of calm reassurance when they’re at work. Leading Design is a welcome opportunity to just let it all out.

When we did Leading Design in New York in March of 2022, it was an intimate gathering and the overwhelming theme was togetherness. After two years of screen-based interactions, it was cathartic to get together in the same location to swap stories and be reminded you are not alone.

Leading Design San Francisco was equally cathartic, but the theme this time was change. Change can be scary. But it can also be energising.

After two days of introducing and listening to fascinating talks on the topic of change, I closed out my duties by quoting the late great Octavia Butler. I spoke the mantra of the secular Earthseed religion founded in Parable Of The Sower:

All that you touch
You Change.

All that you Change
Changes you.

The only lasting truth
Is Change.

God
Is Change.

Friday, December 30th, 2022

Words I wrote in 2022

Here’s a highlight reel of some of my blog posts from 2022:

I also published the transcript of my conference talk, In And Out Of Style, a journey through the history of CSS.

Wednesday, December 7th, 2022

Leading Design San Francisco 2023

My upcoming appearance at An Event Apart next week to talk about declarative design isn’t the only upcoming trip to San Francisco in my calendar.

Two months from today I’ll be back in San Francisco for Leading Design. It’s on February 7th and 8th.

This event is long overdue. We’ve never had Leading Design in San Francisco before, but we were all set to go ahead with the inaugural SF gathering …in March 2020. We all know what happened next.

So this event will be three years in the making.

Rebacca is doing amazing work, as usual, putting together a fantastic line-up of speakers:

They’ll be sharing their insights, their stories and their ideas — as well as some of their pain from past challenges. It’s all designed to help you navigate your own leadership journey.

I’ll be there to MC the event, which is a great honour for me. And I reckon I’ll be up to the challenge, having just done the double whammy of hosting Leading Design London and Clarity back-to-back.

I would love to see you in San Francisco! If you’ve attended a Leading Design event before, then you know how transformational it can be. If you haven’t, then now is your chance.

Early bird tickets are still available until mid December, so if you’re thinking about coming, I suggest making that decision now.

If you know anyone in the bay area who’s in a design leadership position, be sure to tell them about Leading Design San Francisco—they don’t want to miss this!

Sunday, December 4th, 2022

Checked in at The Bugle Inn. Sunday afternoon session 🎶🎻🎻🎻🎶 map

Checked in at The Bugle Inn. Sunday afternoon session 🎶🎻🎻🎻🎶

Thursday, December 1st, 2022

Links for Declarative Design

At the end of next week, I will sally forth to California. I’m going to wend my way to San Francisco where I will be speaking at An Event Apart.

I am very much looking forward to speaking at my first in-person AEAs in exactly three years. That was also in San Francisco, right before The Situation.

I hope to see you there. There are still tickets available.

I’ve put together a brand new talk that I’m very excited about. I’ve already written about the prep for this talk:

So while I’ve been feeling somewhat under the gun as I’ve been preparing this new talk for An Event Apart, I’ve also been feeling that the talk is just the culmination; a way of tying together some stuff I’ve been writing about it here for the past year or two.

The talk is called Declarative Design. Here’s the blurb:

Different browsers, different devices, different network speeds…designing for the web can feel like a never-ending battle for control. But what if the solution is to relinquish control? Instead of battling the unknowns, we can lean into them. In the world of programming, there’s the idea of declarative languages: describing what you want to achieve without specifying the exact steps to get there. In this talk, we’ll take this concept of declarative programming and apply it to designing for the web. Instead of focusing on controlling the outputs of the design process, we’ll look at creating the right inputs instead. Leave the final calculations for the outputs to the browser—that’s what computers are good at. We’ll look at CSS features, design systems, design principles, and more. Then you’ll be ready to embrace the fluid, ever-changing, glorious messiness of the World Wide Web!

If you’d a glimpse into the inside of my head while I’ve been preparing this talk, here’s a linkdump of various resources that are either mentioned in the talk or influenced it…

Declarative Design

HTML

CSS

Design Tools

Design systems

History

People

Wednesday, November 16th, 2022

Artemis rising

Two weeks ago I was on stage for two days hosting Leading Design in London.

Last week I was on stage for two days hosting Clarity in New Orleans.

It was an honour and a pleasure to MC at both events. Hard work, but very, very rewarding. And people seemed to like the cut of my jib, so that’s good.

With my obligations fulfilled, I’m now taking some time off before diving back into some exciting events-related work (he said, teasingly).

Jessica and I left New Orleans for Florida on the weekend. We’re spending a week at the beach house in Saint Augustine, doing all the usual Floridian activities: getting in the ocean, eating shrimp, sitting around doing nothing, that kind of thing.

But last night we got to experience something very unusual indeed.

We stayed up late, fighting off tiredness until strolling down to the beach sometime after 1am.

It was a mild night. I was in shorts and short sleeves, standing on the sand with the waves crashing, letting my eyes adjust to the darkness.

We were looking to the south. That’s where Cape Canaveral is, about a hundred miles away.

A hundred miles is quite a distance, and it was a cloudy night, so I wasn’t sure whether we’d be able to see anything. But when the time came, shortly before 2am, there was no mistaking it.

An orange glow appeared on the ocean, just over the horizon. Then an intense bright orange-red flame burst upwards. Even at this considerable distance, it was remarkably piercing.

It quickly travelled upwards, in an almost shaky trajectory, until entering the clouds.

And that was it. Brief, but unforgettable. We had seen the launch of Artemis 1 on the Space Launch System, the most powerful rocket ever launched.

Saturday, November 5th, 2022

Video Interview Series #10: Caring about the World Wide Web, with Jeremy Keith - Skip To Content

Here’s a short fifteen minute video (and transcript) of an interview I did about accessibility and inclusive design. I quite like how it turned out!

Monday, October 31st, 2022

Do You Like Rock Music?

I spent Friday morning in band practice with Salter Cane. It was productive. We’ve got some new songs that are coming together nicely. We’re still short a drummer though, so if you know anyone in Brighton who might be interested, let me know.

As we were packing up, we could here the band next door. They were really good. Just the kind of alt-country rock that would go nicely with Salter Cane.

On the way out, Jessica asked at the front desk who that band was. They’re called The Roebucks.

When I got home I Ducked, Ducked and Went to find out more information. There’s a Bandcamp page with one song. Good stuff. I also found their Facebook page. That’s where I saw this little tidbit:

Hello, we are supporting @seapowerband at @chalk_venue on the 30th of October. Hope you can make it!

Wait, that’s this very weekend! And I love Sea Power (formerly British Sea Power—they changed their name, which was a move that only annoyed the very people who’s worldviews prompted the name change in the first place). How did I not know about this gig? And how are there tickets still available?

And that’s how I came to spend my Sunday evening rocking out to two great bands.

Wednesday, October 26th, 2022

Design Principles For The Web - Jeremy Keith - YouTube

Here’s the video of the talk I gave at Web Dev Conf in Bristol recently. I think you can tell that I had fun—it was a good audience!

Design Principles For The Web - Jeremy Keith

Monday, October 24th, 2022

In person

I’ve had the opportunity to gather with my peers a few times over the past couple of months.

There was dConstruct, which I hosted. That was just lovely.

Then a few weeks ago, in spite of train strikes and travel snags, I went to Bristol to give a talk at Web Dev Conf, a really nice gathering.

This past weekend I was in London for State Of The Browser, this time as neither host nor speak, but as an attendee. It was really good!

I noticed something rather lovely. There was enough cross-over in the audiences for these events that I got to see some people more than once. That’s something that used to happen all the time but became very rare over the past two years because of The Situation.

None of the organisers of these events were pretending that Covid has gone away. Each event had different processes in place to mitigate risk. I wrote about the steps I took for dConstruct. For some people, those measures might seem to go too far. For other people, they don’t go far enough. This is a challenge that every in-person event is facing and from what I’ve seen, they’re all doing their level best.

None of these events were particularly large. Attendence was maybe somewhere between 100 and 200 people at each one. I know that there’s still a risk in any kind of indoor gathering but these events feel safer than the really big tech gatherings (like the one in Berlin where I got the ’rona—that was literally tens of thousands of people).

Anyway, all three events were thoroughly enjoyable. Partly that’s because the talks were good, but also because the socialising was really, really nice—all the nicer for being in relatively safe environments.

It’s not exactly an earth-shattering observation to point out that the social side of conferences is just as valuable as the content. But now that so many of us are working remotely, I feel like that aspect of in-person events has become even more important.

Or maybe I’m just appreciating that aspect of in-person events after spending such a long time with screen-mediated interactions only.

Wednesday, October 19th, 2022

JavaScript

A recurring theme in my writing and talks is “lay off the JavaScript, people!” But I have to make a conscious effort to specify that I mean client-side JavaScript.

I thought it would be obvious from the context that I was talking about the copious amounts of JavaScript being shipped to end users to download, parse, and execute. But nothing’s ever really obvious. If I don’t explicitly say JavaScript in the browser, then someone inevitably thinks I’m having a go at JavaScript, the language.

I have absolutely nothing against JavaScript the language. Just like I have nothing against Python or Ruby or any other language that you might write with on your machine or your web server. But as soon as you deliver bytes over the wire, I start having opinions. It just so happens that JavaScript is the universal language for client-side coding so that’s why I call for restraint with JavaScript specifically.

There was a time when JavaScript only existed in web browsers. That changed with Node. Now it’s possible to write code for your web server and code for web browsers using the same language. Very handy!

But just because it’s the same language doesn’t mean you should treat it the same in both circumstance. As Remy puts it:

There are two JavaScripts.

One for the server - where you can go wild.

One for the client - that should be thoughtful and careful.

I was reading something recently that referred to Eleventy as a JavaScript library. It really brought me up short. I mean, on the one hand, yes, it’s a library of code and it’s written in JavaScript. It is absolutely technically correct to call it a JavaScript library.

But in my mind, a JavaScript library is something you ship to web browsers—jQuery, React, Vue, and so on. Whereas Eleventy executes its code in order to generate HTML and that’s what gets sent to end users. Conceptually, it’s like the opposite of a JavaScript library. Eleventy does its work before any user requests a URL—JavaScript libraries do their work after a user requests a URL.

To me it seems obvious that there should an entirely different mindset for writing code intended for a web browser. But nothing’s ever really obvious.

I remember when Node was getting really popular and npm came along as a way to manage all the bundles of code that people were assembling in their Node programmes. Makes total sense. But then I thought I heard about people using npm to do the same thing for client-side code. “That can’t be right!” I thought. I must’ve misunderstood. So I talked to someone from npm and explained how I must be misunderstanding something.

But it turned out that people really were treating client-side JavaScript no different than server-side JavaScript. People really were pulling in megabytes of other people’s code to ship to end users so that they could, I dunno, left pad numbers or something.

Listen, I don’t care what you get up to in the privacy of your own codebase. But don’t poison the well of the web with profligate client-side JavaScript.

Monday, October 10th, 2022

dConstruct 2022 — Polytechnic

A lovely heartfelt personal look back at dConstruct.

dConstruct was about the big ideas, but not in a wanky TED way. It was about ideas on the horizon brought into focus, it always left me wanting to know more.

dConstruct was never about the big showy thing that will make you millions. It was about the interesting. It gave you seeds to take away with you, and that’s important.

Friday, October 7th, 2022

The audio from dConstruct 2022

dConstruct 2022 was great fun. It was also the last ever dConstruct.

If you were there, and you’d like to re-live the magic, the audio from the talks is now available on the dConstruct Archive. Here they are:

Thanks to some service worker magic, you can select any of those talks for offline listening later.

The audio is also available on Huffduffer on the dConstruct Huffduffer account. Here’s the RSS feed that you can pop into your podcast software of choice.

If you’re more of a visual person, you can watch videos of the slides synced with the audio. They’ve all got captions too (good ones, not just automatically generated).

So have a listen in whichever way you prefer.

Now that I’ve added the audio from the last dConstruct to the dConstruct archive, it feels like the closing scene of Raiders Of The Lost Ark. Roll credits.

Wednesday, October 5th, 2022

Fiddle, banjo, and flute gathered round a table in a pub.

Lovely tunes at The Star tonight.

Saturday, September 17th, 2022

dConstruct: The final chapter! | Sally Lait

I love the thoughtfulness that Sally put into her personal write-up of dConstruct.

Thursday, September 15th, 2022

Reflections on Dconstruct 2022 – Bill Tribble

Wow, what a day. A really diverse selection of talks that went all over the map. From building vast world-changing health systems, to scaling and archiving global online communities, to the beauty and joy of calligraphy. And lasers. I enjoyed the lot, which is rare for me at an event like this.

A rather lovely write-up of the final dConstruct!

Above all it was nice to see the diversity of approaches and reasons for doing ‘design’ / art / whatever. Some of us are solving the hard problems, some of us are thinking philosophically or creating new tools, and some of us are just having fun – and all approaches are valid and useful.

Tuesday, September 13th, 2022

Spotify – dConstruct 2022

If you were at dConstruct on Friday and you enjoyed the mood music during the breaks, this is what you were listening to.

That was dConstruct 2022

dConstruct 2022 happened last Friday, September 9th.

And what an event it was! All eight talks were superb. To have eight speakers and not a single dud is pretty great. To have eight speakers and each one be absolutely brilliant is more than I could’ve hoped for.

Hidde has written a summary of the talks. I loved each and every one. I got to sit there in the front row of the beautiful Duke of York’s cinema and watch these supersmart people blow my mind.

With six of the eight speakers having spoken at previous dConstructs, there was a lot of nostalgia in the air on Friday.

It was the last dConstruct.

A lot of people seemed surprised by this even though I kept saying it was a one-off event. Really, the last dConstruct happened in 2015. This year’s event was a one-time-only anniversary event.

Obviously because the day was so great, people expressed sadness and disappointment that there wouldn’t be another. But like I said, if a band like The Velvet Underground reforms to do one last gig, that’s pretty cool; but if a band like The Velvet Underground reforms to go on endless tours, that’s kind of sad. It’s time to move on. Have one last blow-out and go out in style.

And who knows? Maybe there’ll be some other kind of dConstructy gathering in a different format. Perhaps an evening salon event is more suited to this kind of interdisciplinary mish-mash. But as a one-day conference, dConstruct is now officially over.

To be honest, there was never any doubt that dConstruct 2022 would be an excellent day of talks. I knew that each of the speakers would deliver the goods. I played it somewhat safe with the line-up. Because this was a kind of “best of” event, I could draw upon speakers from previous years who were guaranteed to be mesmerising.

In a weird way, that also highlights the biggest problem with this year’s dConstruct. Even though every individual talk was terrific, when you pull back and look at the line-up in aggregate, you can’t help but notice its lack of diversity.

That’s on me.

I could show you the list of people I tried to get. I could talk you through the spots that fell through. But all I’d be doing is giving you excuses. I could show that my intentions were good, but intentions don’t matter as much as actions. The proof of the pudding is in the eating, and what we ate last Friday was wonderful but also sadly representative of dConstruct’s homogenous history. For that reason alone, it’s time to draw a line under dConstruct.

It was a bittersweet send-off. On the one hand, I got to enjoy a day of brilliant talks. On the other hand, I’m pretty disappointed in myself that the line-up wasn’t more diverse. I can make all the claims I want about valuing diversity, but they’re hollow without meaningful results.

So that’s enough looking to the past. I’m bidding farewell to dConstruct and setting my sights on the future, a future that features more and different voices.

If you came along to dConstruct 2022, thank you! If you enjoyed attending dConstruct just half as much as I enjoyed hosting it …well, then I enjoyed it twice as much as you.