Melody Kramer interviews Eric Bailey, formerly of the Boston Globe.
Monday, November 20th, 2017
Sunday, November 19th, 2017
A gallery of empty UIs. It reminds me of those galleries of clever 404 pages. Next step: a gallery of witty offline pages.
Two decades redesigning/realigning the BBC News home page.
Saturday, November 18th, 2017
Hooked and booked
I think there might be a connection.
A/B testing is a great way of finding out what happens when you introduce a change. But it can’t tell you why.
I used the site earlier in the year, and actually felt my heart rate increase. Never again.— Paul Robert Lloyd (@paulrobertlloyd) October 24, 2017
The problem is that, in a data-driven environment, decisions ultimately come down to whether something works or not. But just because something works, doesn’t mean it’s a good thing.
If I were trying to convince you to buy a product, or use a service, one way I could accomplish that would be to literally put a gun to your head. It would work. Except it’s not exactly a good solution, is it? But if we were to judge by the numbers (100% of people threatened with a gun did what we wanted), it would appear to be the right solution.
When speaking about A/B testing at Booking.com, Stuart Frisby emphasised why it’s so central to their way of working:
One of the core principles of our organisation is that we want to be very customer-focused. And A/B testing is really a way for us to institutionalise that customer focus.
I’m not so sure. I think A/B testing is a way to institutionalise a focus on business goals—increasing sales, growth, conversion, and all of that. Now, ideally, those goals would align completely with the customer’s goals; happy customers should mean more sales …but more sales doesn’t necessarily mean happy customers. Using business metrics (sales, growth, conversion) as a proxy for customer satisfaction might not always work …and is clearly not the case with many of these kinds of sites. Whatever the company values might say, a company’s true focus is on whatever they’re measuring as success criteria. If that’s customer satisfaction, then the company is indeed customer-focused. But if the measurements are entirely about what works for sales and conversions, then that’s the real focus of the company.
I’m not saying A/B testing is bad—far from it! (although it can sometimes be taken to the extreme). I feel it’s best wielded in combination with usability testing with real users—seeing their faces, feeling their frustration, sharing their joy.
In short, I think that A/B testing needs to be counterbalanced. There should be some kind of mechanism for getting the answer to “why?” whenever A/B testing provides to the answer to “what?” In-person testing could be one way of providing that balance. Or it could be somebody’s job to always ask “why?” and determine if a solution is qualitatively—and not just quantitatively—good. (And if you look around at your company and don’t see anyone doing that, maybe that’s a role for you.)
Curious: How many large companies have an ethics board? Or some kind of moral advisory role employed?— Erin Weigel (@endesignonline) November 2, 2017
If there really is a connection between having a data-driven culture of A/B testing, and a product that’s filled with dark patterns, then the disturbing conclusion is that dark patterns work …at least in the short term.
Friday, November 17th, 2017
What a great way to play around with CSS animations!
Thursday, November 16th, 2017
I think Dan is on to something here—design tools that offer pixel perfection at an early stage are setting us up for disappointment and frustration. Broad brushstrokes early on, followed by more precise tinkering later, feels like a more sensible approach.
With the help of a robust and comprehensive design system, I am certain that we could design in much broader strokes, and concentrate on making the finished product, rather than our design outputs, highly precise and reflective of our ideal.
Wednesday, November 15th, 2017
I really like this exercise by Harry. I’ve done similar kinds of grading using dot-voting in the past. It feels like an early step to establishing design principles: “this over that.”
By deciding what we value up-front, we have an agreement that we can look back on in order to help us settle these conflicts and get us back on track again.
Relative Requirements remove the personal aspect of these disagreements and instead focuses on more objective agreements that we made as a team.
These are really good ideas for evaluating design principles. In fact, I would go so far as to say they are design principles for design principles.
- Good design principles are memorable
- Good design principles help you say no.
- Good design principles aren’t truisms.
- Good design principles are applicable.
A collection of publicly available design systems, pattern libraries, and interface guidelines.
Saturday, November 11th, 2017
Tracy’s new book is excellent (and I had the great honour of writing a foreword for it).
Programmers, developers, marketers, and non-designers — want to become a better designer? This short book has everything you need.
Whenever I dipped my toe in the waters of the semantic web, I noticed there were two fundamentally different approaches. One approach was driven by the philosophy that absolutely everything in the universe should be theoretically describable. The other approach was far more lax, concentrating only on the popular use-cases: people, places, events, and that was pretty much it. These few common items, so the theory went, accounted for about 80% of actual usage in the real world. Trying to codify the remaining 20% would result in a disproportionate amount of effort.
I always liked that approach. I think it applies to a lot of endeavours. Coding, sketching, cooking—you can get up to speed on the bare essentials pretty quickly, and then spend a lifetime attaining mastery. But we don’t need to achieve mastery at every single thing we do. I’m quite happy to be just good enough at plenty of skills so that I can prioritise the things I really want to spend my time doing.
Perhaps web design isn’t a priority for you. Perhaps you’ve decided to double-down on programming. That doesn’t mean foregoing design completely. You can still design something pretty good …thanks to this book.
Tracy understands the fundamentals of web design so you don’t have to. She spent years learning, absorbing, and designing, and now she has very kindly distilled down the 80% of that knowledge that’s going to be the most useful to you.
Think of Hello Web Design as a book of cheat codes. It’s short, to the point, and tells you everything you need to know to be a perfectly competent web designer.
Wednesday, November 8th, 2017
A profile of Clearleft from the nice people at InVision.
Although there is this:
An extract from Richard’s excellent book, this is a deep dive into styling tables for the web (featuring some CSS I had never even heard of).
Tables can be beautiful but they are not works of art. Instead of painting and decorating them, design tables for your reader.
(It also contains a splendid use of the term “crawl bar.”)
Tuesday, November 7th, 2017
The latest edition of Heydon’s Inclusive Components is absolutely fantastic! The pattern itself—toggling sections of content—is quite straightforward, but then there’s a masterclass in how to create a web component that still allows the content to be accessible in older browsers. The key, as ever, is progressive enhancement:
Whether implemented through web components or not, progressive enhancement not only ensures the interface is well-structured and robust. As we’ve seen here, it can also simplify the editorial process. This makes developing the application and its content more inclusive.
Questions prompted by the Clearleft gathering in Norway to discuss AI.
Monday, November 6th, 2017
Installing Progressive Web Apps
It used to literally say “add to home screen.”
Now it simply says “add.”
I vaguely remember there being some talk of changing the labelling, but I could’ve sworn it was going to change to “install”. I’ve got to be honest, just having the word “add” doesn’t seem to provide much context. Based on the quick’n’dirty usability testing I did with some co-workers, it just made things confusing. “Add what?” “What am I adding?”
Additionally, the prompt appeared immediately on the first visit to the site. I thought there was supposed to be an added “engagement” metric in order for the prompt to appear; that the user needs to visit the site more than once.
You’d think I’d be happy that users will be presented with the home-screen prompt immediately, but based on the behaviour I saw, I’m not sure it’s a good thing. Here’s what I observed:
- The user types the URL
archive.dconstruct.orginto the address bar.
- The site loads.
- The home-screen prompt slides up from the bottom of the screen.
- The user immediately moves to dismiss the prompt (cue me interjecting “Don’t close that!”).
This behaviour is entirely unsurprising for three reasons:
- We web designers and web developers have trained users to dismiss overlays and pop-ups if they actually want to get to the content. Nobody’s going to bother to actually read the prompt if there’s a 99% chance it’s going to say “Sign up to our newsletter!” or “Take our survey!”.
- Because the prompt now appears on the first visit, no trust has been established between the user and the site. If the prompt only appeared on later visits (or later navigations during the first visit) perhaps it would stand a greater chance of survival.
It’s still possible to add a Progressive Web App to the home screen, but the option to do that is hidden behind the mysterious three-dots-vertically-stacked icon (I propose we call this the shish kebab icon to distinguish it from the equally impenetrable hamburger icon).
I was chatting with Andreas from Mozilla at the View Source conference last week, and he was filling me in on how Firefox on Android does the add-to-homescreen flow. Instead of a one-time prompt, they’ve added a persistent icon above the “line of death” (the icon is a combination of a house and a plus symbol).
When a Firefox 58 user arrives on a website that is served over HTTPS and has a valid manifest, a subtle badge will appear in the address bar: when tapped, an “Add to Home screen” confirmation dialog will slide in, through which the web app can be added to the Android home screen.
This kind of badging also has issues (without the explicit text “add to home screen”, the user doesn’t know what the icon does), but I think a more persistently visible option like this works better than the a one-time prompt.
Firefox is following the lead of the badging approach pioneered by the Samsung Internet browser. It provides a plus symbol that, when pressed, reveals the options to add to home screen or simply bookmark.
I don’t think Chrome for Android has any plans for this kind of badging, but they are working on letting the site authors provide their own prompts. I’m not sure this is such a good idea, given our history of abusing pop-ups and overlays.
Sadly, I feel that any solution that relies on an unrequested overlay is doomed. That’s on us. The way we’ve turned browsing the web—especially on mobile—into a frustrating chore of dismissing unwanted overlays is a classic tragedy of the commons. We blew it. Users don’t trust unrequested overlays, and I can’t blame them.
For what it’s worth, my opinion is that ambient badging is a better user experience than one-time prompts. That opinion is informed by a meagre amount of testing though. I’d love to hear from anyone who’s been doing more detailed usability testing of both approaches. I assume that Google, Mozilla, and Samsung are doing this kind of testing, and it would be really great to see the data from that (hint, hint).
But it might well be that ambient badging is just too subtle to even be noticed by the user.
On one end of the scale you’ve got the intrusiveness of an add-to-home-screen prompt, but on the other end of the scale you’ve got the discoverability problem of a subtle badge icon. I wonder if there might be a compromise solution—maybe a badge icon that pulses or glows on the first or second visit?
Of course that would also need to be thoroughly tested.
Thursday, November 2nd, 2017
The slides from Yesenia’s talk on scenario-driven design.
The museum exhibits over 800 carefully selected and sorted web sites that show web design trends between the years 1995 and 2005.
Wednesday, November 1st, 2017
Advice on building design systems:
- If you can avoid being ambiguous, please do.
- Favor common understanding over dictionary correctness.
- Make great operations a priority.
- Don’t get trapped in defining things instead of explaining things.
Tuesday, October 31st, 2017
The book draws together the many and varied uses of Futura that make it a universal language while simultaneously confirming its unique typographic voice. The book is a playful yet passionate rebuttal to the perceived dominance of Helvetica as the typeface of modern design.