I got a follow-up comment to my follow-up post about the follow-up comment I got on my original post about Google Analytics. Keep up.
Google won the analytics war because dropping one line of JS in the footer and handing a tried and tested interface to customers is an obvious no brainer in comparison to setting up an open source option that needs a cron job to parse the files, a database to store the results and doesn’t provide mobile interface.
Given the choice between making something my problem, and making something the user’s problem, I’ll choose to make it my problem every time.
It’s true that this often means doing more work. That’s why it’s called work. This is literally what our jobs are supposed to entail: we put in the work to make life easier for users. We’re supposed to be saving them time, not passing it along.
I’ve often thought the HTML design principle called the priority of constituencies could be adopted by web developers:
In case of conflict, consider users over authors over implementors over specifiers over theoretical purity. In other words costs or difficulties to the user should be given more weight than costs to authors.
In Resilient Web Design, I documented the three-step approach I take when I’m building anything on the web:
- Identify core functionality.
- Make that functionality available using the simplest possible technology.
Now I’m wondering if I should’ve clarified that second step further. When I talk about choosing “the simplest possible technology”, what I mean is “the simplest possible technology for the user”, not “the simplest possible technology for the developer.”
Time and time again, I see decisions that favour developer convenience over user needs. Don’t get me wrong—as a developer, I absolutely want developer convenience …but not at the expense of user needs.
I know that “empathy” is an over-used word in the world of user experience and design, but with good reason. I think we should try to remind ourselves of why we make our architectural decisions by invoking who those decisions benefit. For example, “This tech stack is best option for our team”, or “This solution is the best for the widest range of users.” Then, given the choice, favour user needs in the decision-making process.
There will always be situations where, given time and budget constraints, we end up choosing solutions that are easier for us, but not the best for our users. And that’s okay, as long as we acknowledge that compromise and strive to do better next time.
But when the best solutions for us as developers become enshrined as the best possible solutions, then we are failing the people we serve.
That doesn’t mean we must become hairshirt-wearing martyrs; developer convenience is important …but not as important as user needs. Start with user needs.