I made an offhand remark at the Clearleft Christmas party and Trys ran with it…
Thursday, January 2nd, 2020
Sunday, December 29th, 2019
This is the transcript of a brilliant presentation by Scott—read the whole thing! It starts with a much-needed history lesson that gets to where we are now with the dismal state of performance on the web, and then gives a whole truckload of handy tips and tricks for improving performance when it comes to styles, scripts, images, fonts, and just about everything on the front end.
Monday, December 2nd, 2019
The inexorable rise of frameworks such as Angular, React, Vue and their many cousins has been led by an assumption that managing state in the browser is quicker than a request to a server. This assumption, I can only assume, is made by developers who have flagship mobile devices or primarily work on desktop devices.
Friday, November 1st, 2019
Testing on a <$100 Android device on a 3G network should be an integral part of testing your website. Not everyone is on a brand-new device or upgrades often, especially with the price point of a high-end phones these days.
When we design and build our websites with the outliers in mind, whether it’s for performance or even user experience, we build an experience that can be easy for all to access and use — and that’s what the web is about, access and information for all.
Friday, October 4th, 2019
PWAs just work better than your typical mobile site. Period.
But bear in mind:
Maybe simply because the “A” in PWA stands for “app,” too much discussion around PWAs focuses on comparing and contrasting to native mobile applications. We believe this comparison (and the accompanying discussion) is misguided.
Friday, September 20th, 2019
Frank yearns for just-in-time computing:
With each year that goes by, it feels like less and less is happening on the device itself. And the longer our work maintains its current form (writing documents, updating spreadsheets, using web apps, responding to emails, monitoring chat, drawing rectangles), the more unnecessary high-end computing seems. Who needs multiple computers when I only need half of one?
Saturday, September 7th, 2019
An interesting proposal to allow websites to detect certain SMS messages. The UX implications are fascinating.
Tuesday, September 3rd, 2019
Making the case for moving your navigation to the bottom of the screen on mobile:
Phones are getting bigger, and some parts of the screen are easier to interact with than others. Having the hamburger menu at the top provides too big of an interaction cost, and we have a large number of amazing mobile app designs that utilize the bottom part of the screen. Maybe it’s time for the web design world to start using these ideas on websites as well?
Sunday, June 16th, 2019
Although this piece is ostensibly about why we should be using web workers more, there’s a much, much bigger point about the growing power gap between the devices we developers use and the typical device used by the rest of the planet.
While we are getting faster flagship phones every cycle, the vast majority of people can’t afford these. The more affordable phones are stuck in the past and have highly fluctuating performance metrics. These low-end phones will mostly likely be used by the massive number of people coming online in the next couple of years. The gap between the fastest and the slowest phone is getting wider, and the median is going down.
Tuesday, March 5th, 2019
Mobile Planet by Luke Wroblewski
It’s the afternoon of day two of An Event Apart in Seattle. The mighty green one, Luke Wroblewski, is here to deliver a talk called Mobile Planet:
With 3.5 billion active smartphones on Earth, we’re now faced with the challenges and opportunities of designing planet-scale software. Through a data-informed, big-picture walk-through of our mobile planet, Luke will dig into how people use computing devices today and how the design of our products needs to adapt to this reality. He’ll cover key issues like app on-boarding and performance in enough detail to give you clear ways to improve first time and subsequent use of your mobile apps and sites.
Luke has been working on figuring out hardware and software for years. He looks at a lot of data. The more we understand how people use technology in their daily lives, the better we can design for them.
Earth is the third planet from the sun, and the only place that we know of that harbours life. Our population is at about 7.7 billion people. There are about 5.6 billion people in our addressable market (people over 14 years old). There are already 5 billion mobile subscribers in there. That’s interesting, but which of those devices are modern smartphones? There are about 3.6 billion active smartphones. Compare that to about 1.3 billion active personal computers—the vast majority of them Windows devices (about 1.2 billion). Over the next four or five years, we’ll have about 5 billion smartphone users and a global population of 8 billion.
The point is that we can reach a significant proportion of the human species. The diversity of our species makes it challenging to design for everyone.
Let’s take a closer look at these 3.6 billion active smartphones. About 25% of them are iOS devices. 75% of them are Android. Bear in mind that these are active devices—what’s actually being used. That’s different to shipping devices. Apple ships 15% of smartphone, and Android ships 85%, but the iOS devices tend to have longer lifespans (around 2 years for Android; around 4 years for iOS).
The UK has 82% smartphone penetration. Compare that to India, where it’s 27%. There’s room to grow.
Everywhere you look, the growth of these devices has led to a shift of digital things overtaking analogue. Shopping, advertising, music, you name it. We’ve seen enough of these transitions happen, that we should be prepared for it.
So there are lots of smartphones, with basically two major operating systems. But how are people using these devices?
In the US, adults spend about 2.3 - 3.5 hours per day on their mobile devices. Let’s call it an even 3 hours. That’s a lot of time. Where does that time come from? Interestingly, as time spent on mobile devices has surged, time spent on other media has only slowly declined. So mobile is additive. It’s contributing to more time spent on the internet rather than taking it away from existing screen time.
Next question: what the hell are people doing during those 3 hours per day on smartphones? Native apps get about 169 minutes of time compared to only 11 minutes on the web. There are about 2 million native apps on Apple, and about 2 million native apps on Android. But although people have a lot of apps, people only use about half them. Remember folks, downloads does not equal usage. Most apps don’t make it past the first opening. Only a third make it past being opened ten times.
Because people spend so much time and energy on these apps, and given the abysmal abandonment, people start freaking out about “engagement.” So what do they reach for? Push notifications. Either that or onboarding.
Push notifications. The worst. I mean, they do succeed in getting your attention: push notifications do increase the amount of time spent in your app …but there’s a human cost.
Let’s look at app onboarding. Take Flickr, for example. It walks through some of the features and benefits of the service. But it doesn’t actually help you much. It’s a list of marketing slogans. So why do people reach for onboarding?
If you just drop people into an interface and talk to them about it, they’ll say things like “I don’t know what to do. I’m lost.” The Intuit team heard this from people using their app. They reached for onboarding to solve the problem. They created guided tutorials and intro tours. Turns out that nobody would read these screens and everyone would try to skip them. What the hell, people!?
So they try in-context help, with a cute cartoon robot to explain the features. Or they scribble Einstein’s equations over the interface. Test this. People respond with “Please make it stop.”
They decided to try something simpler: one tip that calls out a good first step. That worked.
Vevo used to have an intro tour. Most people were swiping through without reading. They experimented with not running the tour. They got a 10% increase in log-ins and a 6% increase in sign-ups.
Vevo got rid of their tour, but left the sign-in/registration step. You can’t remove that, right?
Well, Hotel Tonight experimented with not doing registration. Signing up was confusing people—it’s Hotels Tonight, not Accounts Today. When they got rid of accounts, they saw a 15% increase in conversions.
Google Photos used to have an in-depth on-boarding experience. First they got rid of the animation. Then the start-up screen. Then the animated tutorial. Each time they removed something, conversion went up. All that was left from the original onboarding was a half screen with one option to turn on auto-backup.
Get to your product value as fast as possible. Of course that requires you to know what your core value is. And that’s not easy to figure out.
Google Maps went through a similar reduction, removing intro screens and explanations. Now they just drop you into the map.
It’s not “get rid of everything”. It’s “get rid of everything that gets in the way of the core user action.”
Going back to the Intuit example, that’s exactly what they did in the end. That one initial tip was for the core action.
But it’s worth discussing how to present this kind of thing. If you have to overlay a tooltip for an important UI feature, maybe that UI feature should have a clearer affordance. People treat overlays as annoyances. People ignore or dismiss overlays when they’re focused on a task. It’s like an instinct to get rid of them. So if you put something useful or valuable there, it’s gone.
The core part of your application should feel like the core part of your application. It’s tough because stakeholders want to make things “pop.” We throw contrast, colour, and animation at things. But when something sticks out from the UI, people ignore it. Integrate the core action into the product UI. When elements feel foreign to a product UI, they are at best ignored, or at worst dismissed.
These is why cohesive design matters. It’s not about consistency. It’s about feeling integrated. In many cases, consistency can be counter-productive.
Some principles for successful onboarding:
- Get to to the product value as fast as possible. Grubhub needs your address. Pinterest needs your interests.
- Get rid of everything that doesn’t lead to that product value. Ruthlessly edit. Remove all friction that distracts the user from experiencing product value.
- Don’t be afraid to educate contextually. But do so with integrated UI.
Luke talked a lot about what’s happening in mobile apps, and mentioned that the mobile web only gets 11 minutes to the native’s 169. But let’s dive into this, because people sometimes think that a “mobile strategy” comes down to picking between these two. 50% of those 169 minutes are spent in your most used app (Facebook). 78% of the time is spent in the top 5 apps. Now the mobile web doesn’t look so bad. It turns out you can get people to a mobile web experience much, much faster than to a native one. The audience size is much, much, much higher on the web (although people will do more in a dedicated native app). So strategically both are useful—the web can attract people to native.
Back to our planet, and those 3 hours of usage on smartphones every day. People unlock their phones around 80 times a day. The average time people sleep is about 8 hours. So for every 12 waking minutes, you’re unlocking your phone. Given this frequency, it’s unsurprising that most sessions are very short—most under 30 seconds.
Given that, if things are slow, you’re going to really, really, really hate it. Waiting for slow pages to load is what really pisses people off.
The cognitive load and stress of waiting for slow pages is worse than waiting in line in a store, or watching a horror movie. That’s an industry that’s all about stressing people out by design! But experiencing mobile delays is more stressful! Probably because people aren’t watching horror movies every 12 minutes.
Because mobile delays are such a big deal, many mobile apps reach for loading spinners. But Luke saw that adding a spinner to his product increased complaints of slow loading times. Of course! The spinner is explicitly telling people, “Hey, we’re slow.”
So the switched to skeleton screens. This should feel like something is always happening. Focus on the progress, not the progress indicator. Occupied time feels shorter than unoccupied time.
A lot of people have implemented skeleton screen, but without the progressive loading. Swapping out a skeleton screen to a completely different UI all at once doesn’t help. The skeleton screens should represent the real content.
This is a lot of work; figuring how to prioritise what to load first. Luke isn’t talking about the techical side here, but the user’s experience. Investing in getting this right makes a lot of sense.
Let’s look a little closer at this number: people interacting with their phones 80 times a day. The average user touches the device 2,617 times a day. A power user touches the device over 5,000 times a day. Most touches are within one app.
90% of the touches are dealing with one thumb. Young people tend to operate with one hand. For older people, it’s more like 60%.
This is why your interface targets need to work for the thumb.
On phones, 90% of the time you’re dealing with portrait mode. Things at the top of the screen on larger devices are hard to reach. Core actions gravitate to the bottom of the screen.
Opera Touch is a new browser designed specifically for one-handed use. The Palm Pre’s WebOS was also about one-hand usage. Now that’s how iOS and Android work: swiping up from the bottom.
So mobile usage is:
- In portrait mode on large screens.
- Design accordingly.
What’s next? What do we need to be aware of so we don’t get caught with our pants down?
We can use the product lifecycle chart to figure this out. There’s an emergent phase, then a growth phase, then consolidation in a mature market, and then that gets disrupted and becomes a declining market.
- Mobile devices—hand computers—are in a mature consolidated market.
- Desktop and laptop computers are in a declining market.
- Wrist computers and voice computers are in a growth market.
Small screens get used more frequently, but for shorter periods of time than large screens. Wrist and voice computers are figuring out what their core offerings are.
In the emergent category, it’s all about exploration. We have no idea how things will turn out. We just don’t know. But we do know that we are now designing for lots and lots of different devices.
For today, though, focusing on mobile is still a pretty good idea.
- It’s a mobile planet.
- Understanding real world usage helps you design.
- Prep for what’s next
Wednesday, January 9th, 2019
When you stop to consider all the implications of poor performance, it’s hard not to come to the conclusion that poor performance is an ethical issue.
Thursday, August 16th, 2018
A step-by-step guide to wrapping up a self-contained bit of functionality (a camera, in this case) into a web component.
Mind you, it would be nice if there were some thought given to fallbacks, like say:
<simple-camera> <input type="file" accept="image/*"> </simple-camera>
Monday, May 21st, 2018
The slides and notes from a great presentation by Eric Bailey that takes a really thoughtful deep dive into media types, media queries, and inclusive design.
Friday, April 6th, 2018
There was a time, circa 2009, when no home design story could do without a reference to Mad Men. There is a time, circa 2018, when no personal tech story should do without a Black Mirror reference.
Black Mirror Home. It’s all fun and games until the screaming starts.
When these products go haywire—as they inevitably do—the Black Mirror tweets won’t seem so funny, just as Mad Men curdled, eventually, from ha-ha how far we’ve come to, oh-no we haven’t come far enough.
Friday, March 2nd, 2018
There’s this idea that our homes — and our lives, and our workflows, and everything, really — should be micromanaged and accessed through technology, but, like many new experiments, this kind of technological advance has little actual real-world benefit. Like many new experiments, smart home technology is a perceived convenience masked as a wild hair — it’s advancement because we can, not because we need to.
A lyrical assessment of the current state of home automation.
Things are getting really smart on their own, but they’re still struggling to interact as a community — the promise of a smart home falling short because our appliances can’t draft a cohesive constitution. What’s more, we ourselves are struggling to modulate our reaction to these gadgets. We’re getting excited about automated lights and pretending the future has already come.
Friday, January 12th, 2018
A well-written (and beautifully designed) article on the nature of the web, and what that means for those of us who build upon it. Matthias builds on the idea of material honestly and concludes that designing through prototypes—rather than making pictures of websites—results in a truer product.
A prototyping mindset means cultivating transparency and showing your work early to your team, to users – and to clients as well, which can spark excited conversations. A prototyping mindset also means valuing learning over fast results. And it means involving everyone from the beginning and closely working together as a team to dissolve the separation of linear workflows.
Monday, October 2nd, 2017
The BBC has been experimenting with some alternative layouts for some articles on mobile devices. Read on for the details, but especially for the philosophical musings towards the end—this is gold dust:
Even the subtext of Google’s marketing push around Progressive Web Apps is that mobile websites must aspire to be more like native apps. While I’m as excited about getting access to previously native-only features such as offline support and push notifications as the next web dev, I’m not sure that the mobile web should only try to imitate the kind of user interfaces that we see on native.
Do mobile websites really dream of being native apps, any more than they dreamt of being magazines?
Wednesday, July 26th, 2017
I was listening to some items in my Huffduffer feed when I noticed a little bit of synchronicity.
First of all, I was listening to Tom talking about Thington, and he mentioned seamful design—the idea that “seamlessness” is not necessarily a desirable quality. I think that’s certainly true in the world of connected devices.
Then I listened to Jeff interviewing Matt about hardware startups. They didn’t mention seamful design specifically (it was more all cricket and cables), but again, I think it’s a topic that’s lurking behind any discussion of the internet of things.
I’ve written about seams before. I really feel there’s value—and empowerment—in exposing the points of connection in a system. When designers attempt to airbrush those seams away, I worry that they are moving from “Don’t make me think” to “Don’t allow me to think”.
In many ways, aiming for seamlessness in design feels like the easy way out. It’s a surface-level approach that literally glosses over any deeper problems. I think it might be driven my an underlying assumption that seams are, by definition, ugly. Certainly there are plenty of daily experiences where the seams are noticeable and frustrating. But I don’t think it needs to be this way. The real design challenge is to make those seams beautiful.
Tuesday, June 6th, 2017
Your website’s only as strong as the weakest device you’ve tested it on.
Wednesday, May 31st, 2017
It’s no substitute for testing with real devices, but the “device wall” view in this Chrome plug-in is a nifty way of getting an overview of a site’s responsiveness at a glance.