Monday, September 19th, 2022
But is it always the case that faster websites are greener websites? We reluctantly have to consider another facet: if making a website for a car manufacturer faster leads to an increase in the number of cars sold, can we really say that our website is greener?
This is very timely for me, given that Clearleft is currently engaged on a project that’s making me decidedly queasy for this exact reason—the success metrics of the project would be net negative for the world.
Tuesday, August 23rd, 2022
If you’re travelling around Ireland, you may come across some odd pieces of 19th century architecture—walls, bridges, buildings and roads that serve no purpose. They date back to The Great Hunger of the 1840s. These “famine follies” were the result of a public works scheme.
The thinking went something like this: people are starving so we should feed them but we can’t just give people food for nothing so let’s make people do pointless work in exchange for feeding them (kind of like an early iteration of proof of work for cryptobollocks on blockchains …except with a blockchain, you don’t even get a wall or a road, just ridiculous amounts of wasted energy).
This kind of thinking seems reprehensible from today’s perspective. But I still see its echo in the work ethic espoused by otherwise smart people.
Here’s the thing: there’s good work and there’s working hard. What matters is doing good work. Often, to do good work you need to work hard. And so people naturally conflate the two, thinking that what matters is working hard. But whether you work hard or not isn’t actually what’s important. What’s important is that you do good work.
If you can do good work without working hard, that’s not a bad thing. In fact, it’s great—you’ve managed to do good work and do it efficiently! But often this very efficiency is treated as laziness.
Sensible managers are rightly appalled by so-called productivity tracking because it measures exactly the wrong thing. Those instruments of workplace surveillance measure inputs, not outputs (and even measuring outputs is misguided when what really matters are outcomes).
They can attempt to measure how hard someone is working, but they don’t even attempt to measure whether someone is producing good work. If anything, they actively discourage good work; there’s plenty of evidence to show that more hours equates to less quality.
I used to think that must be some validity to the belief that hard work has intrinsic value. It was a position that was espoused so often by those around me that it seemed a truism.
But after a few decades of experience, I see no evidence for hard work as an intrinsically valuable activity, much less a useful measurement. If anything, I’ve seen the real harm that can be caused by tying your self-worth to how much you’re working. That way lies burnout.
We no longer make people build famine walls or famine roads. But I wonder how many of us are constructing little monuments in our inboxes and calendars, filling those spaces with work to be done in an attempt to chase the rewards we’ve been told will result from hard graft.
I’d rather spend my time pursuing the opposite: the least work for the most people.
Wednesday, March 30th, 2022
Targeted advertising based on online behavior doesn’t just hurt privacy. It also contributes to a range of other harms.
I very much agree with this call to action from the EFF.
Maybe we can finally get away from the ludicrious idea that behavioural advertising is the only possible form of effective advertising. It’s simply not true.
Tuesday, January 11th, 2022
Occasionally, I wonder whether I’ve got it all wrong. Is my age, my technical unsophistication, or my fond remembrance of an internet unencumbered by commerce blinding me to the opportunities that crypto offers me? But then I read something terrible and I recant my doubts, meditate for a while and get on with my life.
Monday, January 10th, 2022
Blockchain technologies have somehow managed to land in the worst of both worlds—decentralized but not really, immutable but not really.
A great analysis of the system of smoke and mirrors that constitutes so-called web3:
Instead of being at the mercy of the “big tech” companies like Amazon and Google that monopolize the traditional way of doing things on the web, you are now at the mercy of a few other tech companies that are rapidly monopolizing the blockchain way of doing things.
Thursday, January 6th, 2022
A very even-handed and level-headed assessment by Laurie, who has far more patience than me when it comes to this shit.
The term “web3” is a transparent attempt to associate technologies diametrically opposed to the web with its success; an effort to launder the reputation of systems that have most effectively served as vehicles for money laundering, fraud, and the acceleration of ransomware using the good name of a system that I help maintain.
Perhaps this play to appropriate the value of the web is what it smells like: a desperate move by bag-holders to lure in a new tranche of suckers, allowing them to clear speculative positions. Or perhaps it’s honest confusion. Technically speaking, whatever it is, it isn’t the web or any iteration of it.
Wednesday, January 5th, 2022
Web3 is like a combination of pyramid schemes, scientology and Tamagotchi. There’s the fact that ultimately anything you do on blockchains costs you real money and that once you’ve paid that, you’re one of the people who need to get the next cohort of buyers onboard or lose your money. There’s believing that you’re joining a movement that’s in the know, with all kinds of interesting words and sci-fi stuff that normies just don’t understand. And there’s your portfolio, your pretty JPGs, wallets, apps and everything you spent so much time on understanding and maintaining. Good luck avoiding sunk cost fallacy there.
Tuesday, December 7th, 2021
We are so excited by the idea of machines that can write, and create art, and compose music, with seemingly little regard for how many wells of creativity sit untapped because many of us spend the best hours of our days toiling away, and even more can barely fulfill basic needs for food, shelter, and water. I can’t help but wonder how rich our lives could be if we focused a little more on creating conditions that enable all humans to exercise their creativity as much as we would like robots to be able to.
Tuesday, November 23rd, 2021
Even if you can somehow justify using tracking technologies (which don’t work reliably) to make general, statistical decisions (“fewer people open our emails when the subject contains the word ‘overdraft’!”), you can’t make individual decisions based on them. That’s just wrong.
Prompted by my post on tracking, Chris does some soul searching about his own use of tracking.
I’m interested not just in the ethical concerns and my long-time complacency with industry norms, but also as someone who very literally sells advertising.
He brings up the point that advertisers expect to know how many people opened a particular email and how many people clicked on a particular link. I’m sure that’s right, but it’s also beside the point: what matters is how the receiver of the email feels about having that information tracked. If they haven’t given you permission to do it, you can’t just assume they’re okay with it.
Tuesday, November 16th, 2021
The idea that it’s alright to do whatever unethical thing is currently the industry norm is widespread in tech, and dangerous.
It stood out to me because I had been thinking about certain practices that are widespread, accepted, and yet strike me as deeply problematic. These practices involve tracking users.
The first problem is that even the terminology I’m using would be rejected. When you track users on your website, it’s called analytics. Or maybe it’s stats. If you track users on a large enough scale, I guess you get to just call it data.
Those words—“analytics”, “stats”, and “data”—are often used when the more accurate word would be “tracking.”
Or to put it another way; analytics, stats, data, numbers …these are all outputs. But what produced these outputs? Tracking.
Here’s a concrete example: email newsletters.
Do you have numbers on how many people opened a particular newsletter? Do you have numbers on how many people clicked a particular link?
You can call it data, or stats, or analytics, but make no mistake, that’s tracking.
Follow-on question: do you honestly think that everyone who opens a newsletter or clicks on a link in a newsletter has given their informed constent to be tracked by you?
You may well answer that this is a widespread—nay, universal—practice. Well yes, but a) that’s not what I asked, and b) see the above quote from Design For Safety.
You could quite correctly point out that this tracking is out of your hands. Your newsletter provider—probably Mailchimp—does this by default. So if the tracking is happening anyway, why not take a look at those numbers?
But that’s like saying it’s okay to eat battery-farmed chicken as long as you’re not breeding the chickens yourself.
When I try to argue against this kind of tracking from an ethical standpoint, I get a frosty reception. I might have better luck battling numbers with numbers. Increasing numbers of users are taking steps to prevent tracking. I had a plug-in installed in my mail client—Apple Mail—to prevent tracking. Now I don’t even need the plug-in. Apple have built it into the app. That should tell you something. It reminds me of when browsers had to introduce pop-up blocking.
If the outputs generated by tracking turn out to be inaccurate, then shouldn’t they lose their status?
But that line of reasoning shouldn’t even by necessary. We shouldn’t stop tracking users because it’s inaccurate. We should stop stop tracking users because it’s wrong.
Wednesday, August 11th, 2021
I should emphasize that rejecting longtermism does not mean that one must reject long-term thinking. You ought to care equally about people no matter when they exist, whether today, next year, or in a couple billion years henceforth. If we shouldn’t discriminate against people based on their spatial distance from us, we shouldn’t discriminate against them based on their temporal distance, either. Many of the problems we face today, such as climate change, will have devastating consequences for future generations hundreds or thousands of years in the future. That should matter. We should be willing to make sacrifices for their wellbeing, just as we make sacrifices for those alive today by donating to charities that fight global poverty. But this does not mean that one must genuflect before the altar of “future value” or “our potential,” understood in techno-Utopian terms of colonizing space, becoming posthuman, subjugating the natural world, maximizing economic productivity, and creating massive computer simulations stuffed with 1045 digital beings.
Wednesday, July 28th, 2021
Rationality does not work for ethical decisions. It can help you determine means, “what’s the best way to do this” but it can’t determine ends.
It isn’t even that great for means.
Tuesday, June 8th, 2021
Deceptive dark patterns
When I was braindumping my thoughts prompted by last week’s UX Fest conference, I wrote about dark patterns.
Well, actually I wrote about deceptive dark patterns. That was a deliberate choice.
The phrase “dark pattern” is …problematic. We really don’t need to be associating darkness with negativity any more than we already do in our language and culture.
This is something I discussed with Melissa Smith after her talk on this topic. The consensus in general seems to be that the terminology is far from ideal, but it’s a bit late to change it now (I’m sure if Harry were coining the term today, he would choose a different phrase).
The defining characteristic of a “dark” pattern is that intentionally deceptive. How about we shift the terminology to talk about deceptive patterns?
Now, I get that inertia is a powerful force and it would be confusing to try do to a find-and-replace on all the resources that already exist on documenting “dark” patterns. So here’s a compromise:
From here on out, let’s start using the adjective “deceptive” in addition to the existing adjective “dark.” That’s what I did in my blog post. I only used the phrase “deceptive dark patterns.”
If we do that consistently, then after a while we’ll be able to drop one of those adjectives—“dark”—and refer to “deceptive patterns.”
Personally I’d love it if we could change the terminology overnight—and I’m quite heartened by the speed at which we changed our Github branches from “master” to “main”—but being pragmatic, I think this approach stands a greater chance of success.
Who’s with me?
Monday, June 7th, 2021
Bringing Dark Patterns to Light. Transcript of the speech I gave at the… | by Harry Brignull | Jun, 2021 | Medium
Harry gave a speech at the Federal Trade Commission’s Dark Patterns workshop in April. Here’s the transcript, posted to Ev’s blog.
When I first worked on Dark Patterns in 2010, I was quite naive. I thought that they could be eradicated by shaming the companies that used them, and by encouraging designers to use a code of ethics.
The fact that we’re here today means that approach didn’t work.
Weighing up UX
You can listen to an audio version of Weighing up UX.
This is the month of UX Fest 2021—this year’s online version of UX London. The festival continues with masterclasses every Tuesday in June and a festival day of talks every Thursday (tickets for both are still available). But it all kicked off with the conference part last week: three back-to-back days of talks.
I have the great pleasure of hosting the event so not only do I get to see a whole lot of great talks, I also get to quiz the speakers afterwards.
Right from day one, a theme emerged that continued throughout the conference and I suspect will continue for the rest of the festival too. That topic was metrics. Kind of.
See, metrics come up when we’re talking about A/B testing, growth design, and all of the practices that help designers get their seat at the table (to use the well-worn cliché). But while metrics are very useful for measuring design’s benefit to the business, they’re not really cut out for measuring user experience.
People have tried to quantify user experience benefits using measurements like NetPromoter Score, which is about as useful as reading tea leaves or chicken entrails.
So we tend to equate user experience gains with business gains. That makes sense. Happy users should be good for business. That’s a reasonable hypothesis. But it gets tricky when you need to make the case for improving the user experience if you can’t tie it directly to some business metric. That’s when we run into the McNamara fallacy:
Making a decision based solely on quantitative observations (or metrics) and ignoring all others.
The way out of this quantitative blind spot is to use qualitative research. But another theme of UX Fest was just how woefully under-represented researchers are in most organisations. And even when you’ve gone and talked to users and you’ve got their stories, you still need to play that back in a way that makes sense to the business folks. These are stories. They don’t lend themselves to being converted into charts’n’graphs.
And so we tend to fall back on more traditional metrics, based on that assumption that what’s good for user experience is good for business. But it’s a short step from making that equivalency to flipping the equation: what’s good for the business must, by definition, be good user experience. That’s where things get dicey.
Broadly speaking, the talks at UX Fest could be put into two categories. You’ve got talks covering practical subjects like product design, content design, research, growth design, and so on. Then you’ve got the higher-level, almost philosophical talks looking at the big picture and questioning the industry’s direction of travel.
The tension between these two categories was the highlight of the conference for me. It worked particularly well when there were back-to-back talks (and joint Q&A) featuring a hands-on case study that successfully pushed the needle on business metrics followed by a more cautionary talk asking whether our priorities are out of whack.
For example, there was a case study on growth design, which emphasised the importance of A/B testing for validation, immediately followed by a talk on deceptive dark patterns. Now, I suspect that if you were to A/B test a deceptive dark pattern, the test would validate its use (at least in the short term). It’s no coincidence that a company like Booking.com, which lives by the A/B sword, is also one of the companies sued for using distressing design patterns.
Using A/B tests alone is like using a loaded weapon without supervision. They only tell you what people do. And again, the solution is to make sure you’re also doing qualitative research—that’s how you find out why people are doing what they do.
But as I’ve pondered the lessons from last week’s conference, I’ve come to realise that there’s also a danger of focusing purely on the user experience. Hear me out…
At one point, the question came up as to whether deceptive dark patterns were ever justified. What if it’s for a good cause? What if the deceptive dark pattern is being used by an organisation actively campaigning to do good in the world?
In my mind, there was no question. A deceptive dark pattern is wrong, no matter who’s doing it.
(There’s also the problem of organisations that think they’re doing good in the world: I’m sure that every talented engineer that worked on Google AMP honestly believed they were acting in the best interests of the open web even as they worked to destroy it.)
Where it gets interesting is when you flip the question around.
Suppose you’re a designer working at an organisation that is decidedly not a force for good in the world. Say you’re working at Facebook, a company that prioritises data-gathering and engagement so much that they’ll tolerate insurrectionists and even genocidal movements. Now let’s say there’s talk in your department of implementing a deceptive dark pattern that will drive user engagement. But you, being a good designer who fights for the user, take a stand against this and you successfully find a way to ensure that Facebook doesn’t deploy that deceptive dark pattern.
Does that count as being a good user experience designer? Yes, you’ve done good work at the coalface. But the overall business goal is like a deceptive dark pattern that’s so big you can’t take it in. Is it even possible to do “good” design when you’re inside the belly of that beast?
Facebook is a relatively straightforward case. Anyone who’s still working at Facebook can’t claim ignorance. They know full well where that company’s priorities lie. No doubt they sleep at night by convincing themselves they can accomplish more from the inside than without. But what about companies that exist in the grey area of being imperfect? Frankly, what about any company that relies on surveillance capitalism for its success? Is it still possible to do “good” design there?
There are no easy answers and that’s why it so often comes down to individual choice. I know many designers who wouldn’t work at certain companies …but they also wouldn’t judge anyone else who chooses to work at those companies.
At Clearleft, every staff member has two levels of veto on client work. You can say “I’m not comfortable working on this”, in which case, the work may still happen but we’ll make sure the resourcing works out so you don’t have anything to do with that project. Or you can say “I’m not comfortable with Clearleft working on this”, in which case the work won’t go ahead (this usually happens before we even get to the pitching stage although there have been one or two examples over the years where we’ve pulled out of the running for certain projects).
Going back to the question of whether it’s ever okay to use a deceptive dark pattern, here’s what I think…
It makes no difference whether it’s implemented by ProPublica or Breitbart; using a deceptive dark pattern is wrong.
But there is a world of difference in being a designer who works at ProPublica and being a designer who works at Breitbart.
That’s what I’m getting at when I say there’s a danger to focusing purely on user experience. That focus can be used as a way of avoiding responsibility for the larger business goals. Then designers are like the soldiers on the eve of battle in Henry V:
For we know enough, if we know we are the kings subjects: if his cause be wrong, our obedience to the king wipes the crime of it out of us.
Wednesday, March 31st, 2021
Many, if not all, of our world’s most wicked problems are rooted in the excessive hiding of complexity behind illusions of simplicity—the relentless shielding of messy details in favor of easy-to-use interfaces.
But there’s always a tradeoff between complexity, truth, and control. The more details are hidden, the harder it is to understand how the system actually works. (And the harder it is to control). The map becomes less and less representative of the territory. We often trade completeness and control for simplicity. We’d rather have a map that’s easy to navigate than a map that shows us every single detail about the territory. We’d rather have a simple user interface than an infinitely flexible one that exposes a bunch of switches and settings. We don’t want to have to think too hard. We just want to get where we’re going.
Seamful and seamless design are reframed here as ethical and deceptive design:
Ethical design is like a glove. It obscures the underlying structure (i.e. your hand) but preserves some truth about its shape and how it works. Deceptive design is like a mitten. It obscures the underlying structure and also hides a lot about its shape and how it works.
Friday, February 12th, 2021
Trying to predict the future is a discouraging and hazardous occupation becaue the profit invariably falls into two stools. If his predictions sounded at all reasonable, you can be quite sure that in 20 or most 50 years, the progress of science and technology has made him seem ridiculously conservative. On the other hand, if by some miracle a prophet could describe the future exactly as it was going to take place, his predictions would sound so absurd, so far-fetched, that everybody would laugh him to scorn.
But I couldn’t resist responding to a recent request for augery. Eric asked An Event Apart speakers for their predictions for the coming year. The responses have been gathered together and published, although it’s in the form of a PDF for some reason.
Here’s what I wrote:
This is probably more of a hope than a prediction, but 2021 could be the year that the ponzi scheme of online tracking and surveillance begins to crumble. People are beginning to realize that it’s far too intrusive, that it just doesn’t work most of the time, and that good ol’-fashioned contextual advertising would be better. Right now, it feels similar to the moment before the sub-prime mortgage bubble collapsed (a comparison made in Tim Hwang’s recent book, Subprime Attention Crisis). Back then people thought “Well, these big banks must know what they’re doing,” just as people have thought, “Well, Facebook and Google must know what they’re doing”…but that confidence is crumbling, exposing the shaky stack of cards that props up behavioral advertising. This doesn’t mean that online advertising is coming to an end—far from it. I think we might see a golden age of relevant, content-driven advertising. Laws like Europe’s GDPR will play a part. Apple’s recent changes to highlight privacy-violating apps will play a part. Most of all, I think that people will play a part. They will be increasingly aware that there’s nothing inevitable about tracking and surveillance and that the web works better when it respects people’s right to privacy. The sea change might not happen in 2021 but it feels like the water is beginning to swell.
Still, predicting the future is a mug’s game with as much scientific rigour as astrology, reading tea leaves, or haruspicy.