It’s our job as designers to bring clarity back to the digital canvas by crafting reading experiences that put readers first.
Friday, January 18th, 2019
Tuesday, October 23rd, 2018
This long zoom by Andy is right up my alley—a history of UX design that begins in 1880. It’s not often that you get to read something that includes Don Norman, Doug Engelbart, Lilian Gilbreth, and Vladimir Lenin. So good!
Friday, September 14th, 2018
Yes! Yes! Yes!
Our efforts to measure and improve UX are packed with tragically ironic attempts to love our users: we try to find ways to improve our app experiences by bloating them with analytics, split testing, behavioral analysis, and Net Promoter Score popovers. We stack plugins on top of third-party libraries on top of frameworks in the name of making websites “better”—whether it’s something misguided, like adding a carousel to appease some executive’s burning desire to get everything “above the fold,” or something truly intended to help people, like a support chat overlay. Often the net result is a slower page load, a frustrating experience, and/or (usually “and”) a ton of extra code and assets transferred to the browser.
Even tools that are supposed to help measure performance in order to make improvements—like, say, Real User Monitoring—require you to add a script to your web pages …thereby increasing the file size and degrading performance! It’s ironic, in that Alanis Morissette sense of not understanding what irony is.
Stacking tools upon tools may solve our problems, but it’s creating a Jenga tower of problems for our users.
This is a great article about evaluating technology.
Thursday, August 16th, 2018
A web of anxiety: accessibility for people with anxiety and panic disorders [Part 1] | The Paciello Group – Your Accessibility Partner (WCAG 2.0/508 audits, VPAT, usability and accessible user experience)
Enumerating the anti-patterns that cause serious user experience issues that don’t get nearly enough attention:
While such intrusions can be a source of irritation or even stress for many people, they may be complete showstoppers for people with anxiety or panic disorders.
I’m looking forward to reading the follow-up post.
(I was going to say I was anxiously awaiting the follow-up post but …never mind.)
Thursday, August 2nd, 2018
I agree completely. And AMP is not the answer:
Given the assumption that any additional bandwidth offered to web developers will immediately be consumed, there seems to be just one possible solution, which is to reduce the amount of bytes that are transmitted. For some bizarre reason, this hasn’t happened on the main web, because it somehow makes more sense to create an exact copy of every page on their site that is expressly designed for speed. Welcome back, WAP — except, for some reason, this mobile-centric copy is entirely dependent on yet more bytes. This is the dumbfoundingly dumb premise of AMP.
Tuesday, July 24th, 2018
- Native apps
- A progressive web app
- A hybrid app
The Virgin Holidays team went with that third option.
Now, it will come as no surprise that I’m a big fan of the second option: building a progressive web app (or turning an existing site into a progressive web app). I think a progressive web app is a great solution for travel apps, and the use-case that Luke describes sounds perfect:
Easy access to resort staff and holiday details that could be viewed offline to help as many customers as possible travel without stress and enjoy a fantastic holiday
Luke explains why they choice not to go with a progressive web app.
The current level of support and leap in understanding meant we’d risk alienating many of our customers.
The issue of support is one that is largely fixed at this point. When Clearleft was working on the Virgin Holidays app, service workers hadn’t landed in iOS. Hence, the risk of alienating a lot of customers. But now that Mobile Safari has offline capabilities, that’s no longer a problem.
But it’s the second reason that’s trickier:
Simply put, customers already expected to find us in the App Store and are familiar with what apps can historically offer over websites.
I think this is the biggest challenge facing progressive web apps: battling expectations.
For over a decade, people have formed ideas about what to expect from the web and what to expect from native. From a technical perspective, native and web have become closer and closer in capabilities. But people’s expectations move slower than technological changes.
First of all, there’s the whole issue of discovery: will people understand that they can “install” a website and expect it to behave exactly like a native app? This is where install prompts and ambient badging come in. I think ambient badging is the way to go, but it’s still a tricky concept to explain to people.
But there’s another way of looking at the current situation. Instead of seeing people’s expectations as a negative factor, maybe it’s an opportunity. There’s an opportunity right now for companies to be as groundbreaking and trendsetting as Wired.com when it switched to CSS for layout, or The Boston Globe when it launched its responsive site.
It makes for a great story. Just look at the Pinterest progressive web app for an example (skip to the end to get to the numbers):
Weekly active users on mobile web have increased 103 percent year-over-year overall, with a 156 percent increase in Brazil and 312 percent increase in India. On the engagement side, session length increased by 296 percent, the number of Pins seen increased by 401 percent and people were 295 percent more likely to save a Pin to a board. Those are amazing in and of themselves, but the growth front is where things really shined. Logins increased by 370 percent and new signups increased by 843 percent year-over-year. Since we shipped the new experience, mobile web has become the top platform for new signups. And for fun, in less than 6 months since fully shipping, we already have 800 thousand weekly users using our PWA like a native app (from their homescreen).
Now admittedly their previous mobile web experience was a dreadful doorslam, but still, those are some amazing statistics!
Maybe we’re underestimating the malleability of people’s expectations when it comes to the web on mobile. Perhaps the inertia we think we’re battling against isn’t such a problem as long as we give people a fast, reliable, engaging experience.
If you build that, they will come.
Tuesday, June 26th, 2018
Adriana Blum lists progressive web apps that are doing very, very well from Twitter, Trivago, Starbucks, Forbes, Debebhams, West Elm, Washington Post, Pinterest, AliExpress, and Lancôme.
Instead of choosing between the immediacy of a mobile website and the rich experience offered by native apps, you can now offer your target audiences the best of both and improve the commercial performance of your business to boot.
Tuesday, June 12th, 2018
Here’s a really quick (ten minute) talk about the offline user experience that I gave at the Delta V conference recently. I’m quite happy with how it turned out—there’s something to be said for having a short and snappy time slot.
There’s a common misconception that making a Progressive Web App means creating a Single Page App with an app-shell architecture. But the truth is that literally any website can benefit from the performance boost that results from the combination of HTTPS + Service Worker + Web App Manifest.
Monday, June 4th, 2018
I was just talking about how browser-based games are the perfect use-case for service workers. Andrzej Mazur breaks down how that would work:
- Add to Home screen
- Offline capabilities
- Progressive loading
I noticed something interesting recently about how I browse the web.
It used to be that I would notice if a site were responsive. Or, before responsive web design was a thing, I would notice if a site was built with a fluid layout. It was worthy of remark, because it was exceptional—the default was fixed-width layouts.
But now, that has flipped completely around. Now I notice if a site isn’t responsive. It feels …broken. It’s like coming across an embedded map that isn’t a slippy map. My expectations have reversed.
That’s kind of amazing. If you had told me ten years ago that liquid layouts and media queries would become standard practice on the web, I would’ve found it very hard to believe. I spent the first decade of this century ranting in the wilderness about how the web was a flexible medium, but I felt like the laughable guy on the street corner with an apocalyptic sandwich board. Well, who’s laughing now‽
Anyway, I think it’s worth stepping back every now and then and taking stock of how far we’ve come. Mind you, in terms of web performance, the trend has unfortunately been in the wrong direction—big, bloated websites have become the norm. We need to change that.
Now, maybe it’s because I’ve been somewhat obsessed with service workers lately, but I’ve started to notice my expectations around offline behaviour changing recently too. It’s not that I’m surprised when I can’t revisit an article without an internet connection, but I do feel disappointed—like an opportunity has been missed.
I really notice it when I come across little self-contained browser-based games like
Those games are great! I particularly love Battleship Solitaire—it has a zen-like addictive quality to it. If I load it up in a browser tab, I can then safely go offline because the whole game is delivered in the initial download. But if I try to navigate to the game while I’m offline, I’m out of luck. That’s a shame. This snack-sized casual games feel like the perfect use-case for working offline (or, even if there is an internet connection, they could still be speedily served up from a cache).
I know that my expectations about offline behaviour aren’t shared by most people. The idea of visiting a site even when there’s no internet connection doesn’t feel normal …yet.
But perhaps that expectation will change. It’s happened before.
(And if you want to be ready when those expectations change, I’ve written a Going Offline for you.)
Thursday, May 3rd, 2018
Following on from Ben’s post, this is also giving me the warm fuzzies.
I, in no uncertain terms, have become a better designer thanks to the people I’ve had the pleasure of working alongside at Clearleft. I’ll forever be thankful of my time there, and to the people who helped me become better.
Wednesday, May 2nd, 2018
Ben is moving on from Clearleft. I’m going to miss him. I found this summation of his time here very moving.
Working at Clearleft was one of the best decisions I ever made. 6 years of some work that I’m most proud of, amongst some of the finest thinkers I’ve ever met.
He also outlines the lessons he learned here:
- Writing and speaking will make you a better thinker and designer.
- Autonomy rules.
- Own stuff.
- Aim high.
Should you ever choose to work with, or work for Clearleft, I hope these words will give you some encouragement — it is an exceptional place to be.
Wednesday, February 28th, 2018
Offline itineraries with service workers
The Trivago website is a progressive web app. That means it
The service worker provides an opportunity for a nice bit of fun branding—if you lose your internet connection, the site provides a neat little maze game you can play. Cute!
That’s a fairly simple example of how service workers can enhance the user experience when the dreaded offline situation arises. But it strikes me that the travel industry is the perfect place to imagine other opportunities for offline enhancements.
Travel sites often provide itineraries—think airlines, trains, or hotels. The itineraries consist of places, times, and contact information. This is exactly the kind of information that you might find yourself trying to retrieve in an emergency situation, like maybe in a cab on the way to the airport or train station. Perhaps you’re stuck in traffic, in a tunnel. Or maybe you don’t have a data plan for the country you’re currently in. Either way, wouldn’t it be great if you could hit the website for your airline or hotel and get your itinerary, even if you’re offline.
Alright, let’s think this through…
Let’s assume that an individual itinerary has its own URL. That URL is a web page of information, mostly text, with perhaps an image or two (like a map). Now when you make your booking, let’s have the service worker cache that URL (and its assets) for offline access.
Hmm …but there’s a good chance that the device you make the booking on is not the same device that you’d have with you out and and about. Because caches are local to the browser, that’s a problem.
Okay, but of these kinds of sites have some kind of log-in mechanism. So we could update the log-in flow a bit: when a user logs in, check to see if they have any itineraries assigned to them, and if they do, fire off an event to the service worker (using
postMessage) to cache the URLs of the itineraries.
Now that the itineraries are cached, the final step is to create a custom offline page. As well as the usual “Sorry, the internet’s down” message, we can say “Sorry, the internet’s down …but here are your itineraries”. (This is kind of like the pattern you see on blogs like mine, Ethan’s, or Mike’s—a custom offline page that lists cached URLs of articles you’ve previously visited).
That’s just one pattern off the top of my head. It’s fun to imagine the different ways that service workers could be used to enhance the experience of just about any site, but they seem particularly relevant to travel sites—dodgy internet connections and travelling go hand-in-hand. At Clearleft, we’ve been working with quite a few travel-related clients lately so that’s why these scenarios are on my mind: booking holidays, flights, and so on. But, as I’ve said before and I’ll say again, every website can benefit from becoming a progressive web app.
Tuesday, February 27th, 2018
A catalogue of design decisions that have had harmful effects on users. This is a call for more inclusive design, but also a warning on the fetishisation of seamlessness:
The focus on details and delight can be traced to manifestos like Steve Krug’s Don’t Make Me Think, which propose a dogmatic adherence to cognitive obviousness and celebrates frictionless interaction as the ultimate design accomplishment.
Friday, February 9th, 2018
I wonder if I have twenty years of experience making websites, or if it is really five years of experience, repeated four times.
I saw Frank give this talk at Mirror Conf last year and it resonated with me so so much. I’ve been looking forward to him publishing the transcript ever since. If you’re anything like me, this will read as though it’s coming from directly inside your head.
In one way, it is easier to be inexperienced: you don’t have to learn what is no longer relevant. Experience, on the other hand, creates two distinct struggles: the first is to identify and unlearn what is no longer necessary (that’s work, too). The second is to remain open-minded, patient, and willing to engage with what’s new, even if it resembles a new take on something you decided against a long time ago.
I could just keep quoting the whole thing, because it’s all brilliant, but I’ll stop with one more bit about the increasing complexity of build processes and the decreasing availability of a simple view source:
Illegibility comes from complexity without clarity. I believe that the legibility of the source is one of the most important properties of the web. It’s the main thing that keeps the door open to independent, unmediated contributions to the network. If you can write markup, you don’t need Medium or Twitter or Instagram (though they’re nice to have). And the best way to help someone write markup is to make sure they can read markup.
Monday, January 1st, 2018
Wednesday, November 1st, 2017
Advice on building design systems:
- If you can avoid being ambiguous, please do.
- Favor common understanding over dictionary correctness.
- Make great operations a priority.
- Don’t get trapped in defining things instead of explaining things.
Monday, July 17th, 2017
I really like this “evil” design exercise that Jared has documented on Ev’s blog.
I broke them up into small groups of three, spreading each role across separate groups. I then asked each person to grab a sheet of paper and make their own list of ways they imagined the product’s user experience could be made worse.
Wednesday, August 24th, 2016
Two pieces of good news from Google:
- 85% of websites qualify as mobile-friendly, so there’s no longer a need to explicitly label them as such in search results.
- Google will down-rank sites that have annoying pop-overs demanding you download an app or sign up to an email newsletter when you’re trying to read the damn page.
Wednesday, March 9th, 2016
A lovely outlook on designing with progressive enhancement:
There will always be users coming from places you didn’t expect, using devices you didn’t test for.