Rob walks us through the typographic choices for his recent redesign:
Most of what I design that incorporates type has a typographic scale as its foundation, which informs the typeface choices and layout proportions. The process of creating that scale begins by asking what the type needs to do, and what role contrasting sizes will play in that.
I enjoyed myself immensely geeking out with Chris about the technology presented in sci-fi films like Logan’s Run, Iron Man, X-Men, Metropolis, Under The Skin, and of course, Star Wars. I shared my crazy theory about Star Wars with Chris and he was very gracious in humouring me.