Thursday, October 29th, 2020
Saturday, April 13th, 2019
Dave stops feeding his site’s visitors data to Google. I wish more people (and companies) would join him.
There’s also an empowering #indieweb feeling about owning your analytics too. I pay for the server my analytics collector runs on. It’s on my own subdomain. It’s mine.
Friday, July 20th, 2018
There are of course things worth your time and deep consideration, and there are distractions. Profound new thinking and movements within our industry - the kind that fundamentally shifts the way we work in a positive new direction are worth your time and attention. Other things are distractions. I put new industry gossip, frameworks, software and tools firmly in the distractions category. This is the sort of content that exists in the padding between big movements. It’s the kind of stuff that doesn’t break new ground and it doesn’t make or break your ability to do your job.
Tuesday, May 8th, 2018
Contrary to the current consensual hallucination, there are alternatives to Google Analytics.
Also on the geeky end, there’s GoAccess which provides an interface onto your server logs. You can view the data in a browser or on the command line. I gave this a go on adactio.com and it all worked just fine.
Matomo was previously called Piwik, and it’s the closest to Google Analytics. Chris Ruppel wrote about using it as a drop-in replacement. I gave it a go on adactio.com and it did indeed collect analytics very nicely …but then I deleted it, because it still felt creepy to have any kind of analytics script at all (neither Huffduffer or The Session have any analytics tracking either).
Fathom isn’t out yet, but it looks interesting:
It will track users on a website, the key actions they are taking, and give you a non-nerdy breakdown of their journey. It’ll do so with user-centric rights and privacy, and without selling, sharing or giving away the data you collect.
I don’t think any of these alternatives offer quite the same ease-of-use that you’d get from Google Analytics. But I also don’t think that should be your highest priority. There’s a fundamental difference between doing your own analytics (self-hosted), and outsourcing the job to Google who can then track your site’s visitors across domains.
I was hoping that GDPR would put the squeeze on third-party tracking, but it looks like Google have found a way out. By declaring themselves a data controller (but not a data processor), they pass can pass the buck to the data processors to obtain consent.
If you have Google Analytics on your site, that’s you, that is.
Saturday, October 14th, 2017
Saturday, November 19th, 2016
A marvellous piece of writing and design. The family drama of two brothers who revolutionised the world of diving and salvage, told through beautifully typeset hypertext…
Tuesday, February 10th, 2009
Looking at the pictures here feels like the gastronomic equivalent of rubbernecking. It's horrifying, I can't look away and I can't help thinking "that could be me..."