Tags: frictionless

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Wednesday, December 12th, 2018

Is Tech Too Easy to Use? - The New York Times

Seams!

Of all the buzzwords in tech, perhaps none has been deployed with as much philosophical conviction as “frictionless.” Over the past decade or so, eliminating “friction” — the name given to any quality that makes a product more difficult or time-consuming to use — has become an obsession of the tech industry, accepted as gospel by many of the world’s largest companies.