The technical challenge in blocking modern pop-ups is bigger than the pop-ups of the past decades. However, it’s long overdue that web browsers step up and act to protect their users’ interests. Pop-ups, pop-overs, interstitials, modal dialogs, whatever you want to call them! It’s time to ban them from the web again! At least immediately after a page load.
Thursday, February 24th, 2022
Saturday, February 5th, 2022
I really hope that Betteridge’s Law doesn’t apply to this headline.
Thursday, February 3rd, 2022
Simply put, the popups asking people for consent whenever they land on a site are illegal.
Remember when I said you should avoid third-party dependencies?
Monday, November 29th, 2021
While the dream of “personalized” ads has turned out to be mostly a nightmare, adtech has built some of the wealthiest companies in the world based on tracking us. It’s no surprise to me that as Members of the European Parliament contemplate tackling these many harms, Big Tech is throwing millions of Euros behind a “necessary evil” PR defense for its business model.
But tracking is an unnecessary evil.
Even in today’s tracking-obsessed digital ecosystem it’s perfectly possible to target ads successfully without placing people under surveillance. In fact right now, some of the most effective and highly valued online advertising is contextual — based on search terms, other non-tracking based data, and the context of websites rather than intrusive, dangerous surveillance.
Let’s be clear. Advertising is essential for small and medium size businesses, but tracking is not.
Rather than creating advertising that is more relevant, more timely and more likable we are creating advertising that is more annoying, more disliked, and more avoided.
I promise you, the minute tracking is outlawed, Facebook, Google and the rest of the adtech giants will claim that their new targeting mechanisms (whatever they turn out to be) are superior to tracking.
Behavioral ads are only more profitable than context ads if all the costs of surveillance – the emotional burden of being watched; the risk of breach, identity-theft and fraud; the potential for government seizure of surveillance data – is pushed onto internet users. If companies have to bear those costs, behavioral ads are a total failure, because no one in the history of the human race would actually grant consent to all the things that gets done with our data.
Tracking-industry body IAB Europe told that it has infringed the GDPR, and its “consent” pop-ups used by Google and other tech firms are unlawful. - Irish Council for Civil Liberties
Google and the entire tracking industry relies on IAB Europe’s consent system, which has now been found to be illegal.
Tuesday, October 26th, 2021
A good post by Andy on “the language of business,” which is most cases turns out to be numbers, numbers, numbers.
While it seems reasonable and fair to expect a modicum of self-awareness of why you’re employed and what business value you drive in the the context of the work you do, sometimes the incessant self-flagellation required to justify and explain this to those who hired you may be a clue to a much deeper and more troubling question at the heart of the organisation you work for.
This pairs nicely with the Clearleft podcast episode on measuring design.
Monday, May 24th, 2021
Lou’s idea was just for a server to remember the last state of a browser’s interaction with it. But that one move—a server putting a cookie inside every visiting browser—crossed a privacy threshold: a personal boundary that should have been clear from the start but was not.
Once that boundary was crossed, and the number and variety of cookies increased, a snowball started rolling, and whatever chance we had to protect our privacy behind that boundary, was lost.
The Doctor is incensed.
At this stage of the Web’s moral devolution, it is nearly impossible to think outside the cookie-based fecosystem.
Saturday, May 22nd, 2021
A deep dive into GDPR.
Got Google Analytics on your site? You should probably read this.
Friday, March 19th, 2021
My current score is one minute and 18 seconds. Can you beat it?
Tuesday, January 12th, 2021
This sounds a lot like Do Not Track …but looking at the spec, the interesting part is the way that this is designed to work in combination with legal frameworks. That’s smart. I don’t think a purely technical solution is workable (as we saw with Do Not Track).
Wednesday, January 6th, 2021
Another nice alternative to Google Analytics with a focus on privacy.
Monday, November 30th, 2020
Thursday, November 12th, 2020
Another alternative to Google Analytics—nice and lightweight too!
Tuesday, May 19th, 2020
- Opted out experiences are ~35% faster
- Opted in repeat views are twice as slow as opted out
Tuesday, May 28th, 2019
The coming GDPR storm:
Ireland’s Data Protection Commissioner, Helen Dixon, is expected to circulate her decisions on some cases by July or August, with final rulings made by the end of the year.
(That’s my sister-in-law, that is.)
Tuesday, May 29th, 2018
This looks very useful: a script that will allow visitors to tailor which tracking scripts they want to allow. Seems like a win-win to me: useful for developers, and useful for end users. A safe and sensible approach to GDPR.
Thursday, May 17th, 2018
New Privacy Rules Could Make This Woman One of Tech’s Most Important Regulators - The New York Times
It’s kind of surreal to see a profile in the New York Times of my sister-in-law. Then again, she is Ireland’s data protection commissioner, and what with Facebook, Twitter, and Google all being based in Ireland, and with GDPR looming, her work is more important than ever.
By the way, this article has 26 tracking scripts. I don’t recall providing consent for any of them.
Tuesday, May 8th, 2018
Contrary to the current consensual hallucination, there are alternatives to Google Analytics.
Also on the geeky end, there’s GoAccess which provides an interface onto your server logs. You can view the data in a browser or on the command line. I gave this a go on adactio.com and it all worked just fine.
Matomo was previously called Piwik, and it’s the closest to Google Analytics. Chris Ruppel wrote about using it as a drop-in replacement. I gave it a go on adactio.com and it did indeed collect analytics very nicely …but then I deleted it, because it still felt creepy to have any kind of analytics script at all (neither Huffduffer or The Session have any analytics tracking either).
Fathom isn’t out yet, but it looks interesting:
It will track users on a website, the key actions they are taking, and give you a non-nerdy breakdown of their journey. It’ll do so with user-centric rights and privacy, and without selling, sharing or giving away the data you collect.
I don’t think any of these alternatives offer quite the same ease-of-use that you’d get from Google Analytics. But I also don’t think that should be your highest priority. There’s a fundamental difference between doing your own analytics (self-hosted), and outsourcing the job to Google who can then track your site’s visitors across domains.
I was hoping that GDPR would put the squeeze on third-party tracking, but it looks like Google have found a way out. By declaring themselves a data controller (but not a data processor), they pass can pass the buck to the data processors to obtain consent.
If you have Google Analytics on your site, that’s you, that is.