I’m heartened to see that Google’s moving to make the AMP format more open. But this new governance model doesn’t change the underlying, more fundamental issues: specifically, Google’s use of its market dominance to broaden AMP’s adoption, and to influence the direction of a more decentralized and open web.
Wednesday, September 19th, 2018
Tuesday, September 18th, 2018
The incentives that Google technology created were very important in the evolution of this current stage of the web. I think we should be skeptical of AMP because once again a single company’s technology – the same single company – is creating the incentives for where we go next.
A thorough examination of the incentives that led to AMP, and the dangers of what could happen next:
I’m not sure I am yet willing to cede the web to a single monopolized company.
Wednesday, September 12th, 2018
Sunday, September 9th, 2018
URLs are the single greatest feature of the web.
Thursday, September 6th, 2018
The hiding of URLs fits perfectly with AMPs preferred method of making sites fast, which is to host them directly on Google’s servers, and to serve them from a Google domain. Hiding the URL from the user then makes a Google AMP site indistinguishable from an ordinary site.
As well as sharing Charlie’s concern, I also share her hope:
I really hope that the people who are part of Google can stop something awful like this from happening.
Wednesday, September 5th, 2018
Change will be controversial whatever form it takes. But it’s important we do something, because everyone is unsatisfied by URLs. They kind of suck.
Citation very fucking needed.
I’m trying very hard to give Google the benefit of the doubt here, but coming as it does on top of all the AMP shit they’re pulling, it sure seems like Google are trying to remake the web in their image.
Oh, and if you want to talk about URLs confusing people, AMP is a great example.
Harsh but fair words about Google AMP.
Google has built their entire empire on the backs of other people’s effort. People use Google to find content on the web. Google is just a doorman, not the destination. Yet the search engine has epic delusions of grandeur and has started to believe they are the destination, that they are the gatekeepers of the web, that they should dictate how the web evolves.
Take your dirty paws off our web, Google. It’s not your plaything, it belongs to everyone.
Saturday, September 1st, 2018
This is a terrific spot-on piece by Rachel. I firmly believe that healthy competition and diversity in the browser market is vital for the health of the web (which is why I’m always saddened and frustrated to hear web developers wish for a single monocultural rendering engine).
Wednesday, August 15th, 2018
Google hijacking and hosting your AMP pages (in order to pre-render them) is pretty terrible for user experience and security:
I’m trying to establish my company as a legitimate business that can be trusted by a stranger to build software for them. Having google.com reeks of a phishing scam or fly by night operation that couldn’t afford their own domain.
Friday, August 3rd, 2018
I love having discussions like this!
Tuesday, July 3rd, 2018
“I Was Devastated”: Tim Berners-Lee, the Man Who Created the World Wide Web, Has Some Regrets | Vanity Fair
Are we headed toward an Orwellian future where a handful of corporations monitor and control our lives? Or are we on the verge of creating a better version of society online, one where the free flow of ideas and information helps cure disease, expose corruption, reverse injustices?
It’s hard to believe that anyone—even Zuckerberg—wants the 1984 version. He didn’t found Facebook to manipulate elections; Jack Dorsey and the other Twitter founders didn’t intend to give Donald Trump a digital bullhorn. And this is what makes Berners-Lee believe that this battle over our digital future can be won. As public outrage grows over the centralization of the Web, and as enlarging numbers of coders join the effort to decentralize it, he has visions of the rest of us rising up and joining him.
Tuesday, June 5th, 2018
And so whenever I look at AMP I wonder whether the technology and process itself might be bad (which is arguable) but the efforts might lead to something longer lasting, another movement inspired because of it, despite it, a movement that we can all benefit from.
Sunday, June 3rd, 2018
I’ve come to believe that the goal of any good framework should be to make itself unnecessary.
The ultimate purpose of PhoneGap is to cease to exist.
That makes total sense, especially if your code is a polyfill—those solutions are temporary by design. Autoprefixer is another good example of a piece of code that becomes less and less necessary over time.
But I think it’s equally true of any successful framework or library. If the framework becomes popular enough, it will inevitably end up influencing the standards process, thereby becoming dispensible.
querySelector without jQuery. The library proved the need for the feature. The same is true for a whole load of DOM scripting features.
The same process is almost certain to occur with React—it’s a good bet there will be a standardised equivalent to the virtual DOM at some point.
When Google first unveiled AMP, its intentions weren’t clear to me. I hoped that it existed purely to make itself redundant:
As well as publishers creating AMP versions of their pages in order to appease Google, perhaps they will start to ask “Why can’t our regular pages be this fast?” By showing that there is life beyond big bloated invasive web pages, perhaps the AMP project will work as a demo of what the whole web could be.
Alas, as time has passed, that hope shows no signs of being fulfilled. If anything, I’ve noticed publishers using the existence of their AMP pages as a justification for just letting their “regular” pages put on weight.
Worse yet, the messaging from Google around AMP has shifted. Instead of pitching it as a format for creating parallel versions of your web pages, they’re now also extolling the virtues of having your AMP pages be the only version you publish:
In fact, AMP’s evolution has made it a viable solution to build entire websites.
On an episode of the Dev Mode podcast a while back, AMP was a hotly-debated topic. But even those defending AMP were doing so on the understanding that it was more a proof-of-concept than a long-term solution (and also that AMP is just for news stories—something else that Google are keen to change).
But now it’s clear that the Google AMP Project is being marketed more like a framework for the future: a collection of web components that prioritise performance …which is kind of odd, because that’s also what Google’s Polymer project is. The difference being that pages made with Polymer don’t get preferential treatment in Google’s search results. I can’t help but wonder how the Polymer team feels about AMP’s gradual pivot onto their territory.
If the AMP project existed in order to create a web where AMP was no longer needed, I think I could get behind it. But the more it’s positioned as the only viable solution to solving performance, the more uncomfortable I am with it.
Which, by the way, brings me to one of the most pernicious ideas around Google AMP—positioning anyone opposed to it as not caring about web performance. Nothing could be further from the truth. It’s precisely because performance on the web is so important that it deserves a long-term solution, co-created by all of us: not some commandents delivered to us from on-high by one organisation, enforced by preferential treatment by that organisation’s monopoly in search.
It’s the classic logical fallacy:
- Performance! Something must be done!
- AMP is something.
- Now something has been done.
By marketing itself as the only viable solution to the web performance problem, I think the AMP project is doing itself a great disservice. If it positioned itself as an example to be emulated, I would welcome it.
I wish that AMP were being marketed more like a temporary polyfill. And as with any polyfill, I look forward to the day when AMP is no longer necesssary.
I want AMP to become extinct. I genuinely think that the Google AMP team should share that wish.
Tuesday, May 29th, 2018
The Internet is a place for the people, like parks, libraries, museums, historic places. It’s okay if corporations want to exploit the net, like DisneyLand or cruise lines, but not at the expense of the natural features of the net.
Monday, May 21st, 2018
Chris weighs up the ethical implications of Google Duplex:
The social hacking that could be accomplished is mind-boggling. For this reason, I expect that having human-sounding narrow AI will be illegal someday. The Duplex demo is a moment of cultural clarity, where it first dawned on us that we can do it, but with only a few exceptions, we shouldn’t.
But he also offers alternatives for designing systems like this:
- Provide disclosure, and
- Design a hot signal:
…design the interface so that it is unmistakeable that it is synthetic. This way, even if the listener missed or misunderstood the disclosure, there is an ongoing signal that reinforces the idea. As designer Ben Sauer puts it, make it “Humane, not human.”
Thursday, May 17th, 2018
New Privacy Rules Could Make This Woman One of Tech’s Most Important Regulators - The New York Times
It’s kind of surreal to see a profile in the New York Times of my sister-in-law. Then again, she is Ireland’s data protection commissioner, and what with Facebook, Twitter, and Google all being based in Ireland, and with GDPR looming, her work is more important than ever.
By the way, this article has 26 tracking scripts. I don’t recall providing consent for any of them.
Thursday, May 10th, 2018
Ethan shares my reaction to Google Duplex:
Frankly, this technology was designed to deceive humans.
And he points out that the team’s priorities are very revealing:
I’ll say this: it’s telling that matters of transparency, disclosure, and trust weren’t considered important for the initial release.
Wednesday, May 9th, 2018
I can’t recall the last time I was so creeped out by a technology as I am by Google Duplex—the
AI that can make reservations over the phone by pretending to be a human.
I’m not sure what’s disturbing me more: the technology itself, or the excited reaction of tech bros who can’t wait to try it.
Thing is …when these people talk about being excited to try it, I’m pretty sure they are only thinking of trying it as a caller, not a callee. They aren’t imagining that they could possibly be one of the people on the other end of one of those calls.
The visionaries of technology—Douglas Engelbart, J.C.R Licklider—have always recognised the potential for computers to augment humanity, to be bicycles for the mind. I think they would be horrified to see the increasing trend of using humans to augment computers.
Tuesday, May 8th, 2018
Contrary to the current consensual hallucination, there are alternatives to Google Analytics.
Also on the geeky end, there’s GoAccess which provides an interface onto your server logs. You can view the data in a browser or on the command line. I gave this a go on adactio.com and it all worked just fine.
Matomo was previously called Piwik, and it’s the closest to Google Analytics. Chris Ruppel wrote about using it as a drop-in replacement. I gave it a go on adactio.com and it did indeed collect analytics very nicely …but then I deleted it, because it still felt creepy to have any kind of analytics script at all (neither Huffduffer or The Session have any analytics tracking either).
Fathom isn’t out yet, but it looks interesting:
It will track users on a website, the key actions they are taking, and give you a non-nerdy breakdown of their journey. It’ll do so with user-centric rights and privacy, and without selling, sharing or giving away the data you collect.
I don’t think any of these alternatives offer quite the same ease-of-use that you’d get from Google Analytics. But I also don’t think that should be your highest priority. There’s a fundamental difference between doing your own analytics (self-hosted), and outsourcing the job to Google who can then track your site’s visitors across domains.
I was hoping that GDPR would put the squeeze on third-party tracking, but it looks like Google have found a way out. By declaring themselves a data controller (but not a data processor), they pass can pass the buck to the data processors to obtain consent.
If you have Google Analytics on your site, that’s you, that is.
Saturday, April 28th, 2018
A hand-wringing, finger-pointing litany of hindsight, published with 11 tracking scripts attached.
- Start With Hippie Good Intentions …
- … Then mix in capitalism on steroids.
- The arrival of Wall Streeters didn’t help …
- … And we paid a high price for keeping it free.
- Everything was designed to be really, really addictive.
- At first, it worked — almost too well.
- No one from Silicon Valley was held accountable …
- … Even as social networks became dangerous and toxic.
- … And even as they invaded our privacy.
- Then came 2016.
- Employees are starting to revolt.
- To fix it, we’ll need a new business model …
- … And some tough regulation.
- Maybe nothing will change.
- … Unless, at the very least, some new people are in charge.