Tags: hype



Friday, February 19th, 2021

Yax.com · Blog · Out of the Matrix: Early Days of the Web (1991)

Thirty years later, it is easy to overlook the web’s origins as a tool for sharing knowledge. Key to Tim Berners-Lee’s vision were open standards that reflected his belief in the Rule of Least Power, a principle that choosing the simplest and least powerful language for a given purpose allows you to do more with the data stored in that language (thus, HTML is easier for humans or machines to interpret and analyze than PostScript). Along with open standards and the Rule of Least Power, Tim Berners-Lee wanted to make it easy for anyone to publish information in the form of web pages. His first web browser, named Nexus, was both a browser and editor.

Thursday, February 18th, 2021

A History of the Web in 100 Pages - Web Directions

I’m excited by this documentary project from John! The first video installment features three historic “pages”:

  • As We May Think,
  • Information Management: A Proposal, and
  • the first web page.

Thursday, February 11th, 2021

WorldBrain’s Memex

A browser extension for bookmarking and annotation.

I like the name.

Tuesday, December 8th, 2020

Merch Table

Feel bad because your favourite artists aren’t getting any income from Spotify? Here’s a handy tool from Hype Machine that allows you to import Sportify playlists and see where you can support those artists on Bandcamp.

Wednesday, December 2nd, 2020

Hyperland, Intermedia, and the Web That Never Was — Are.na

In 1990, the science fiction writer Douglas Adams produced a “fantasy documentary” for the BBC called Hyperland. It’s a magnificent paleo-futuristic artifact, rich in sideways predictions about the technologies of tomorrow.

I remember coming across a repeating loop of this documentary playing in a dusty corner of a Smithsonian museum in Washington DC. Douglas Adams wasn’t credited but I recognised his voice.

Hyperland aired on the BBC a full year before the World Wide Web. It is a prophecy waylaid in time: the technology it predicts is not the Web. It’s what William Gibson might call a “stub,” evidence of a dead node in the timeline, a three-point turn where history took a pause and backed out before heading elsewhere.

Here, Claire L. Evans uses Adams’s documentary as an opening to dive into the history of hypertext starting with Bush’s Memex, Nelson’s Xanadu and Engelbart’s oNLine System. But then she describes some lesser-known hypertext systems

In 1985, the students at Brown who encountered Intermedia had never seen anything like it before in their lives. The system laid a world of information at their fingertips, saved them hours at the library, and helped them work through tangles of thought.

Wednesday, October 21st, 2020

Blockchain, the amazing solution for almost nothing - The Correspondent

A devastating deep dive into the hype of blockchain, written by Jesse Frederik and translated by Hannah Kousbroek:

I’ve never seen so much incomprehensible jargon to describe so little. I’ve never seen so much bloated bombast fall so flat on closer inspection. And I’ve never seen so many people searching so hard for a problem to go with their solution.

Tuesday, October 20th, 2020

My chatbot is dead · Why yours should probably be too · Adrian Z

The upside to being a terrible procrastinator is that certain items on my to-do list, like, say, “build a chatbot”, will—given enough time—literally take care of themselves.

I ultimately feel like it has slowly turned into a fad. I got fooled by the trend, and as a by-product became part of the trend itself.

Tuesday, September 22nd, 2020

Indexing My Blog’s Links - Jim Nielsen’s Weblog

You might not think this is a big deal, and maybe it’s not, but I love the idea behind the indie web: a people-focused alternative to the corporate web. Seeing everything you’ve ever linked to in one place really drives home how much of the web’s content, made by individuals, is under corporate control and identity.

Sunday, August 30th, 2020

The radium craze | Eric Bailey

The radioactive properties of React.

Sunday, August 9th, 2020


Fourteen years ago, I gave a talk at the Reboot conference in Copenhagen. It was called In Praise of the Hyperlink. For the most part, it was a gushing love letter to hypertext, but it also included this observation:

For a conspiracy theorist, there can be no better tool than a piece of technology that allows you to arbitrarily connect information. That tool now exists. It’s called the World Wide Web and it was invented by Sir Tim Berners-Lee.

You know those “crazy walls” that are such a common trope in TV shows and movies? The detectives enter the lair of the unhinged villain and discover an overwhelming wall that’s like looking at the inside of that person’s head. It’s not the stuff itself that’s unnerving; it’s the red thread that connects the stuff.

Red thread. Blue hyperlinks.

When I spoke about the World Wide Web, hypertext, apophenia, and conspiracy theorists back in 2006, conspiracy theories could still be considered mostly harmless. It was the domain of Dan Brown potboilers and UFO enthusiasts with posters on their walls declaring “I Want To Believe”. But even back then, 911 truthers were demonstrating a darker side to the fun and games.

There’s always been a gamification angle to conspiracy theories. Players are rewarded with the same dopamine hits for “doing the research” and connecting unrelated topics. Now that’s been weaponised into QAnon.

In his newsletter, Dan Hon wrote QAnon looks like an alternate reality game. You remember ARGs? The kind of designed experience where people had to cooperate in order to solve the puzzle.

Being a part of QAnon involves doing a lot of independent research. You can imagine the onboarding experience in terms of being exposed to some new phrases, Googling those phrases (which are specifically coded enough to lead to certain websites, and certain information). Finding something out, doing that independent research will give you a dopamine hit. You’ve discovered something, all by yourself. You’ve achieved something. You get to tell your friends about what you’ve discovered because now you know a secret that other people don’t. You’ve done something smart.

We saw this in the games we designed. Players love to be the first person to do something. They love even more to tell everyone else about it. It’s like Crossfit. 

Dan’s brother Adrian also wrote about this connection: What ARGs Can Teach Us About QAnon:

There is a vast amount of information online, and sometimes it is possible to solve “mysteries”, which makes it hard to criticise people for trying, especially when it comes to stopping perceived injustices. But it’s the sheer volume of information online that makes it so easy and so tempting and so fun to draw spurious connections.

This is something that Molly Sauter has been studying for years now, like in her essay The Apophenic Machine:

Humans are storytellers, pattern-spotters, metaphor-makers. When these instincts run away with us, when we impose patterns or relationships on otherwise unrelated things, we call it apophenia. When we create these connections online, we call it the internet, the web circling back to itself again and again. The internet is an apophenic machine.

I remember interviewing Lauren Beukes back in 2012 about her forthcoming book about a time-travelling serial killer:

Me: And you’ve written a time-travel book that’s set entirely in the past.

Lauren: Yes. The book ends in 1993 and that’s because I did not want to have to deal with Kirby the heroine getting some access to CCTV cameras and uploading the footage to 4chan and having them solve the mystery in four minutes flat.

By the way, I noticed something interesting about the methodology behind conspiracy theories—particularly the open-ended never-ending miasma of something like QAnon. It’s no surprise that the methodology is basically an inversion of the scientific method. It’s the Texas sharpshooter fallacy writ large. Well, you know the way that I’m always going on about design principles and they way that good design principles should be reversible? Conspiracy theories take universal principles and invert them. Take Occam’s razor:

Do not multiply entities without necessity.

That’s what they want you to think! Wake up, sheeple! The success of something like QAnon—or a well-designed ARG—depends on a mindset that rigorously inverts Occam’s razor:

Multiply entities without necessity!

That’s always been the logic of conspiracy theories from faked moon landings to crop circles. I remember well when the circlemakers came clean and showed exactly how they had been making their beautiful art. Conspiracy theorists—just like cultists—don’t pack up and go home in the face of evidence. They double down. There was something almost pitiable about the way the crop circle UFO crowd were bending over backwards to reject proof and instead apply the inversion of Occam’s razor to come up with even more outlandish explanations to encompass the circlemakers’ confession.

Anyway, I recommend reading what Dan and Adrian have written about the shared psychology of QAnon and Alternate Reality Games, not least because they also suggest some potential course corrections.

I think the best way to fight QAnon, at its roots, is with a robust social safety net program. This not-a-game is being played out of fear, out of a lack of safety, and it’s meeting peoples’ needs in a collectively, societally destructive way.

I want to add one more red thread to this crazy wall. There’s a book about conspiracy theories that has become more and more relevant over time. It’s also wonderfully entertaining. Here’s my recommendation from that Reboot presentation in 2006:

For a real hot-tub of conspiracy theory pleasure, nothing beats Foucault’s Pendulum by Umberto Eco.

…luck rewarded us, because, wanting connections, we found connections — always, everywhere, and between everything. The world exploded into a whirling network of kinships, where everything pointed to everything else, everything explained everything else…

Chapter 1: Birth | CSS-Tricks

This is wonderful! A whole series on the history of the web from Jay Hoffman, the creator of the similarly-themed newsletter and timeline.

This first chapter is right up my alley, looking at the origins of hypertext, the internet, and the World Wide Web.

Friday, June 19th, 2020

Quotebacks and hypertexts (Interconnected)

What I love about the web is that it’s a hypertext. (Though in recent years it has mostly been used as a janky app delivery platform.)

I am very much enjoying Matt’s thoughts on linking, quoting, transclusion, and associative trails.

My blog is my laboratory workbench where I go through the ideas and paragraphs I’ve picked up along my way, and I twist them and turn them and I see if they fit together. I do that by narrating my way between them. And if they do fit, I try to add another piece, and then another. Writing a post is a process of experimental construction.

And then I follow the trail, and see where it takes me.

Wednesday, May 13th, 2020


Ultimately, however, our decision to switch was driven by our difficulty in hiring new talent for $UNREMARKABLE_LANGUAGE, despite it being taught in dozens of universities across the United States. Our blog posts on $PRACTICAL_OPEN_SOURCE_FRAMEWORK seemed to get fewer upvotes when posted on Reddit as well, cementing our conviction that our technology stack was now legacy code.

This is all just mwah—chef’s kiss!—perfect:

Every metric that matters to us has increased substantially from the rewrite, and we even identified some that were no longer relevant to us, such as number of bugs, user frustration, and maintenance cost.

Friday, May 8th, 2020

Designing for Progressive Disclosure by Steven Hoober

Progressive disclosure interface patterns categorised and evaluated:

  • popups,
  • drawers,
  • mouseover popups (just say no!),
  • accordions,
  • tabs,
  • new pages,
  • scrolling,
  • scrolling sideways.

I really like the hypertext history invoked in this article.

The piece finishes with a great note on the MacNamara fallacy:

Everyone thinks metrics let us measure results. But, actually, they don’t. They measure only what they are measuring. Engagement, for example, is not something that can be measured, so we use an analogue for it. Time on page. Or clicks.

We often end up measuring what is quick, cheap, and easy to measure. Therefore, few organizations regularly conduct usability testing or customer-satisfaction surveys, but lots use analytics.

Even today, organizations often use clicks as a measure of engagement. So, all too often, they design user interfaces to generate clicks, so the system can measure them.

Friday, March 20th, 2020

What Does `playsinline` Mean in Web Video? | CSS-Tricks

I have to admit, I don’t think I even knew of the existence of the playsinline attribute on the video element. Here, Chris runs through all the attributes you can put in there.

Wednesday, March 11th, 2020

Networked information services: The world-wide web [PDF]

A 1992 paper by Tim Berners-Lee, Robert Cailliau, and Jean-Françoise Groff.

The W3 project is not a research project, but a practical plan to implement a global information system.

Wednesday, February 26th, 2020

Roam Research – A note taking tool for networked thought.

This looks like an interesting hypertexty tool.

Saturday, February 15th, 2020

The Map of Mathematics | Quanta Magazine

An absolutely gorgeous piece of hypermedia!

Data visualisations and interactive widgets enliven this maze of mathematics. Dig deep—you may just uncover the secret passages that join these concepts together.

Tuesday, January 7th, 2020

Y2K @ 20 - The New York Times

This is quite remarkable. On the surface, it’s a short article about the Y2K bug, but the hypertextual footnotes go deeper and deeper into memory, loss, grief …I’m very moved by the rawness and honesty nested within.

Wednesday, January 1st, 2020

Systems, Mistakes, and the Sea › Robin Rendle

Robin contemplates design systems as hyperobjects.

He also makes the uncomfortable observation that design systems work is not just hard, it’s inherently demoralising and soul-crushing.

My hunch is this: folks can’t talk about real design systems problems because it will show their company as being dysfunctional and broken in some way. This looks bad for their company and hence looks bad for them. But hiding those mistakes and shortcomings by glossing over everything doesn’t just make it harder for us personally, it hinders progress within the field itself.