Tags: hype



Thursday, November 25th, 2021

The Handwavy Technobabble Nothingburger

Any application that could be done on a blockchain could be better done on a centralized database. Except crime.

This resonates:

I’m not alone in believing in the fundamental technical uselessness of blockchains. There are tens of thousands of other people in the largest tech companies in the world that thanklessly push their organizations away from crypto adoption every day. The crypto asset bubble is perhaps the most divisive topic in tech of our era and possibly ever to exist in our field. It’s a scary but essential truth to realise that normal software engineers like us are an integral part of society’s immune system against the enormous moral hazard of technology-hyped asset bubbles metastasizing into systemic risk.

Monday, November 15th, 2021

Who is web3 for? • Robin Rendle

Thoughts from Robin, prompted by the Web History podcast I’m narrating and the other Robin’s notes on web3 that I linked to:

Who is the web for? Everyone, everywhere, and not only the few with a financial stake in it. It’s still this enormously beautiful thing that has so much potential.

But web3? That’s just not it, man.

Exactly! The blinkered web3 viewpoint is a classic example of this fallacious logic (also, as Robin points out, exemplified by AMP):

  1. Something must be done!
  2. This (terrible idea) is something.
  3. Something has been done.

Friday, November 12th, 2021

Notes on Web3

I think Web3 is pro­pelled by exhaus­tion as much as by excite­ment. This isn’t appar­ent on the surface, but I believe it’s there, lurk­ing just below. If you’re 22 years old, Twit­ter has been around for about as long as you’ve known how to read. YouTube is fixed as firmly as the stars. I honestly don’t know how that feels, but I wonder if it’s claustrophobic?

There are so many astute and accurate observations in Robin’s piece that I kind of want to quote them all.

Web3 promises rewards — maybe even a kind of justice — for “users”, but Ethereum doesn’t know anything about users, only wallets. One user can control many wallets; one bot can control many wallets; Ethereum can’t tell the difference, doesn’t particularly care. Therefore, Web3’s governance tools are appropriate for decision-making processes that approximate those of an LLC, but not for anything truly democratic, which is to say, anything that respects the uniform, unearned — unearned!—value of personhood.

Wednesday, November 3rd, 2021

1990: Programming the World Wide Web – Web Development History

Ah, this brings back memories of hacking on the WorldWideWeb project at CERN!

(Not the original one. I’m not that old. I mean the recreation.)

Wednesday, September 29th, 2021

Get Lost on the Web – Dan Q

Internet users use fewer different websites today than they did 20 years ago, and spend most of their “Web” time in app versions of websites (which often provide a better experience only because site owners strategically make it so to increase their lock-in and data harvesting potential). Truly exploring the Web now requires extra effort, like exercising an underused muscle. And if you begin and end your Web experience on just one to three services, that just feels kind of… sad, to me. Wasted potential.

Tuesday, August 31st, 2021

Why are hyperlinks blue?

A wonderful bit of spelunking into the annals of software interfaces by Elise Blanchard.

Tuesday, July 20th, 2021


My last long-distance trip before we were all grounded by The Situation was to San Francisco at the end of 2019. I attended Indie Web Camp while I was there, which gave me the opportunity to add a little something to my website: an “on this day” page.

I’m glad I did. While it’s probably of little interest to anyone else, I enjoy scrolling back to see how the same date unfolded over the years.

’Sfunny, when I look back at older journal entries they’re often written out of frustration, usually when something in the dev world is bugging me. But when I look back at all the links I’ve bookmarked the vibe is much more enthusiastic, like I’m excitedly pointing at something and saying “Check this out!” I feel like sentiment analyses of those two sections of my site would yield two different results.

But when I scroll down through my “on this day” page, it also feels like descending deeper into the dark waters of linkrot. For each year back in time, the probability of a link still working decreases until there’s nothing but decay.

Sadly this is nothing new. I’ve been lamenting the state of digital preservation for years now. More recently Jonathan Zittrain penned an article in The Atlantic on the topic:

Too much has been lost already. The glue that holds humanity’s knowledge together is coming undone.

In one sense, linkrot is the price we pay for the web’s particular system of hypertext. We don’t have two-way linking, which means there’s no centralised repository of links which would be prohibitively complex to maintain. So when you want to link to something on the web, you just do it. An a element with an href attribute. That’s it. You don’t need to check with the owner of the resource you’re linking to. You don’t need to check with anyone. You have complete freedom to link to any URL you want to.

But it’s that same simple system that makes the act of linking a gamble. If the URL you’ve linked to goes away, you’ll have no way of knowing.

As I scroll down my “on this day” page, I come across more and more dead links that have been snapped off from the fabric of the web.

If I stop and think about it, it can get quite dispiriting. Why bother making hyperlinks at all? It’s only a matter of time until those links break.

And yet I still keep linking. I still keep pointing to things and saying “Check this out!” even though I know that over a long enough timescale, there’s little chance that the link will hold.

In a sense, every hyperlink on the World Wide Web is little act of hope. Even though I know that when I link to something, it probably won’t last, I still harbour that hope.

If hyperlinks are built on hope, and the web is made of hyperlinks, then in a way, the World Wide Web is quite literally made out of hope.

I like that.

Wednesday, May 12th, 2021

The Linear Oppression of Note-taking Apps

I think this explains why Kinopio resonates with me.

Thursday, March 11th, 2021

A Short History of Bi-Directional Links

A wonderful look at the kind of links we didn’t get on the World Wide Web.

From the memex and Xanadu right up to web mentions, this ticks all my boxes!

(And can I just say, it’s so much fun to explore all of Maggie Appleton’s site …or should I say web garden.)

Friday, February 19th, 2021

Yax.com · Blog · Out of the Matrix: Early Days of the Web (1991)

Thirty years later, it is easy to overlook the web’s origins as a tool for sharing knowledge. Key to Tim Berners-Lee’s vision were open standards that reflected his belief in the Rule of Least Power, a principle that choosing the simplest and least powerful language for a given purpose allows you to do more with the data stored in that language (thus, HTML is easier for humans or machines to interpret and analyze than PostScript). Along with open standards and the Rule of Least Power, Tim Berners-Lee wanted to make it easy for anyone to publish information in the form of web pages. His first web browser, named Nexus, was both a browser and editor.

Thursday, February 18th, 2021

A History of the Web in 100 Pages - Web Directions

I’m excited by this documentary project from John! The first video installment features three historic “pages”:

  • As We May Think,
  • Information Management: A Proposal, and
  • the first web page.

Thursday, February 11th, 2021

WorldBrain’s Memex

A browser extension for bookmarking and annotation.

I like the name.

Tuesday, December 8th, 2020

Merch Table

Feel bad because your favourite artists aren’t getting any income from Spotify? Here’s a handy tool from Hype Machine that allows you to import Sportify playlists and see where you can support those artists on Bandcamp.

Wednesday, December 2nd, 2020

Hyperland, Intermedia, and the Web That Never Was — Are.na

In 1990, the science fiction writer Douglas Adams produced a “fantasy documentary” for the BBC called Hyperland. It’s a magnificent paleo-futuristic artifact, rich in sideways predictions about the technologies of tomorrow.

I remember coming across a repeating loop of this documentary playing in a dusty corner of a Smithsonian museum in Washington DC. Douglas Adams wasn’t credited but I recognised his voice.

Hyperland aired on the BBC a full year before the World Wide Web. It is a prophecy waylaid in time: the technology it predicts is not the Web. It’s what William Gibson might call a “stub,” evidence of a dead node in the timeline, a three-point turn where history took a pause and backed out before heading elsewhere.

Here, Claire L. Evans uses Adams’s documentary as an opening to dive into the history of hypertext starting with Bush’s Memex, Nelson’s Xanadu and Engelbart’s oNLine System. But then she describes some lesser-known hypertext systems

In 1985, the students at Brown who encountered Intermedia had never seen anything like it before in their lives. The system laid a world of information at their fingertips, saved them hours at the library, and helped them work through tangles of thought.

Wednesday, October 21st, 2020

Blockchain, the amazing solution for almost nothing - The Correspondent

A devastating deep dive into the hype of blockchain, written by Jesse Frederik and translated by Hannah Kousbroek:

I’ve never seen so much incomprehensible jargon to describe so little. I’ve never seen so much bloated bombast fall so flat on closer inspection. And I’ve never seen so many people searching so hard for a problem to go with their solution.

Tuesday, October 20th, 2020

My chatbot is dead · Why yours should probably be too · Adrian Z

The upside to being a terrible procrastinator is that certain items on my to-do list, like, say, “build a chatbot”, will—given enough time—literally take care of themselves.

I ultimately feel like it has slowly turned into a fad. I got fooled by the trend, and as a by-product became part of the trend itself.

Tuesday, September 22nd, 2020

Indexing My Blog’s Links - Jim Nielsen’s Weblog

You might not think this is a big deal, and maybe it’s not, but I love the idea behind the indie web: a people-focused alternative to the corporate web. Seeing everything you’ve ever linked to in one place really drives home how much of the web’s content, made by individuals, is under corporate control and identity.

Sunday, August 30th, 2020

The radium craze | Eric Bailey

The radioactive properties of React.

Sunday, August 9th, 2020


Fourteen years ago, I gave a talk at the Reboot conference in Copenhagen. It was called In Praise of the Hyperlink. For the most part, it was a gushing love letter to hypertext, but it also included this observation:

For a conspiracy theorist, there can be no better tool than a piece of technology that allows you to arbitrarily connect information. That tool now exists. It’s called the World Wide Web and it was invented by Sir Tim Berners-Lee.

You know those “crazy walls” that are such a common trope in TV shows and movies? The detectives enter the lair of the unhinged villain and discover an overwhelming wall that’s like looking at the inside of that person’s head. It’s not the stuff itself that’s unnerving; it’s the red thread that connects the stuff.

Red thread. Blue hyperlinks.

When I spoke about the World Wide Web, hypertext, apophenia, and conspiracy theorists back in 2006, conspiracy theories could still be considered mostly harmless. It was the domain of Dan Brown potboilers and UFO enthusiasts with posters on their walls declaring “I Want To Believe”. But even back then, 911 truthers were demonstrating a darker side to the fun and games.

There’s always been a gamification angle to conspiracy theories. Players are rewarded with the same dopamine hits for “doing the research” and connecting unrelated topics. Now that’s been weaponised into QAnon.

In his newsletter, Dan Hon wrote QAnon looks like an alternate reality game. You remember ARGs? The kind of designed experience where people had to cooperate in order to solve the puzzle.

Being a part of QAnon involves doing a lot of independent research. You can imagine the onboarding experience in terms of being exposed to some new phrases, Googling those phrases (which are specifically coded enough to lead to certain websites, and certain information). Finding something out, doing that independent research will give you a dopamine hit. You’ve discovered something, all by yourself. You’ve achieved something. You get to tell your friends about what you’ve discovered because now you know a secret that other people don’t. You’ve done something smart.

We saw this in the games we designed. Players love to be the first person to do something. They love even more to tell everyone else about it. It’s like Crossfit. 

Dan’s brother Adrian also wrote about this connection: What ARGs Can Teach Us About QAnon:

There is a vast amount of information online, and sometimes it is possible to solve “mysteries”, which makes it hard to criticise people for trying, especially when it comes to stopping perceived injustices. But it’s the sheer volume of information online that makes it so easy and so tempting and so fun to draw spurious connections.

This is something that Molly Sauter has been studying for years now, like in her essay The Apophenic Machine:

Humans are storytellers, pattern-spotters, metaphor-makers. When these instincts run away with us, when we impose patterns or relationships on otherwise unrelated things, we call it apophenia. When we create these connections online, we call it the internet, the web circling back to itself again and again. The internet is an apophenic machine.

I remember interviewing Lauren Beukes back in 2012 about her forthcoming book about a time-travelling serial killer:

Me: And you’ve written a time-travel book that’s set entirely in the past.

Lauren: Yes. The book ends in 1993 and that’s because I did not want to have to deal with Kirby the heroine getting some access to CCTV cameras and uploading the footage to 4chan and having them solve the mystery in four minutes flat.

By the way, I noticed something interesting about the methodology behind conspiracy theories—particularly the open-ended never-ending miasma of something like QAnon. It’s no surprise that the methodology is basically an inversion of the scientific method. It’s the Texas sharpshooter fallacy writ large. Well, you know the way that I’m always going on about design principles and they way that good design principles should be reversible? Conspiracy theories take universal principles and invert them. Take Occam’s razor:

Do not multiply entities without necessity.

That’s what they want you to think! Wake up, sheeple! The success of something like QAnon—or a well-designed ARG—depends on a mindset that rigorously inverts Occam’s razor:

Multiply entities without necessity!

That’s always been the logic of conspiracy theories from faked moon landings to crop circles. I remember well when the circlemakers came clean and showed exactly how they had been making their beautiful art. Conspiracy theorists—just like cultists—don’t pack up and go home in the face of evidence. They double down. There was something almost pitiable about the way the crop circle UFO crowd were bending over backwards to reject proof and instead apply the inversion of Occam’s razor to come up with even more outlandish explanations to encompass the circlemakers’ confession.

Anyway, I recommend reading what Dan and Adrian have written about the shared psychology of QAnon and Alternate Reality Games, not least because they also suggest some potential course corrections.

I think the best way to fight QAnon, at its roots, is with a robust social safety net program. This not-a-game is being played out of fear, out of a lack of safety, and it’s meeting peoples’ needs in a collectively, societally destructive way.

I want to add one more red thread to this crazy wall. There’s a book about conspiracy theories that has become more and more relevant over time. It’s also wonderfully entertaining. Here’s my recommendation from that Reboot presentation in 2006:

For a real hot-tub of conspiracy theory pleasure, nothing beats Foucault’s Pendulum by Umberto Eco.

…luck rewarded us, because, wanting connections, we found connections — always, everywhere, and between everything. The world exploded into a whirling network of kinships, where everything pointed to everything else, everything explained everything else…

Chapter 1: Birth | CSS-Tricks

This is wonderful! A whole series on the history of the web from Jay Hoffman, the creator of the similarly-themed newsletter and timeline.

This first chapter is right up my alley, looking at the origins of hypertext, the internet, and the World Wide Web.