Tags: increment

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Saturday, September 4th, 2021

A/A Testing: How I increased conversions 300% by doing absolutely nothing

An oldie but a goodie. If you think you’re getting statistically significant results from A/B testing, you should probably consider doing some A/A testing.

In an A/A test, you run a test using the exact same options for both “variants” in your test.

Monday, March 8th, 2021

Friday, May 29th, 2020

Increment: Frontend

This month’s issue of Increment is all about front-end development. There are feaures from Lea Verou, Chris Coyier, Chris Lilley, Safia Abdalla, and more.

Sunday, January 19th, 2020

Redesigning in public ・ Robin Rendle

I feel like my problem with design in general today is that folks want to burn everything to the ground and start again all the time. Whether that’s with a website, or a new web standard, or a political policy. They don’t want to fix what’s wrong with things bit by bit, everyone wants Thing 2.0 whilst jumping over all the small improvements that are required to get there.

Monday, January 7th, 2019

CSS-only multiple choice quizzing - Matthew Somerville

In which Matthew disects a multiple choice quiz that uses CSS to do some clever logic, using the :checked pseudo-class and counter-increment.

Oh, and this is how he realised it wasn’t using JavaScript:

I have JavaScript disabled on my phone because a) it cuts out most of the ads, b) it cuts out lots of bandwidth and I have a limited data plan, and c) my battery lasts longer because it’s not processing tons of code to show me some text (cough, Medium).