I completely agree with Cennydd (and Peter, and Leisa). If anyone working on a project—whether they’re a designer, developer, or anything else—isn’t considering the user experience, then what’s the point of even being there? By extension, labelling your work as “UX Design” is as redundant and pointless as labelling it “Good Design.”
But my complaint is with the label, not the activities. It’s the UX Design label that has little value for me. These activities happen in all good design: if you’re not trying to create positive experience then I don’t really understand what you are doing.