Tags: launch

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Tuesday, October 9th, 2018

» Baikonur, Earth

A new impressionistic documentary about Space City.

Tuesday, November 28th, 2017

From Cats With Love: Welcome The New Smashing Membership — Smashing Magazine

Smashing Magazine has launched its lovely new design, but more importantly, it has launched its lovely new business model. Ads are gone. Patronage is in. This is a resource worth supporting.

Thursday, January 19th, 2017

Looking beyond launch

It’s all go, go, go at Clearleft while we’re working on a new version of our website …accompanied by a brand new identity. It’s an exciting time in the studio, tinged with the slight stress that comes with any kind of unveiling like this.

I think it’s good to remember that this is the web. I keep telling myself that we’re not unveiling something carved in stone. Even after the launch we can keep making the site better. In fact, if we wait until everything is perfect before we launch, we’ll probably never launch at all.

On the other hand, you only get one chance to make a first impression, right? So it’s got to be good …but it doesn’t have to be done. A website is never done.

I’ve got to get comfortable with that. There’s lots of things that I’d like to be done in time for launch, but realistically it’s fine if those things are completed in the subsequent days or weeks.

Adding a service worker and making a nice offline experience? I really want to do that …but it can wait.

What about other performance tweaks? Yes, we’ll to try have every asset—images, fonts—optimised …but maybe not from day one.

Making sure that each page has good metadata—Open Graph? Twitter Cards? Microformats? Maybe even AMP? Sure …but not just yet.

Having gorgeous animations? Again, I really want to have them but as Val rightly points out, animations are an enhancement—a really, really great enhancement.

If anything, putting the site live before doing all these things acts as an incentive to make sure they get done.

So when you see the new site, if you view source or run it through Web Page Test and spot areas for improvement, rest assured we’re on it.

Wednesday, July 16th, 2014

Friday, August 30th, 2013

Better business by design

Some good-lookin’ stats from a responsive redesign:

Total page views, a metric we were prepared to see go down with the redesign, are up by 27%. Unique visitors per week are up 14% on average and visits per week are up on average 23%.

Saturday, August 18th, 2012

Kosmograd: The death of Kosmograd

The Ballardian beauty of a dying Baikonour.

Tuesday, May 1st, 2012

Design Staff – Change aversion: why users hate what you launched (and what to do about it)

There’s some good advice here about launching a new design without pissing off your users (too much).

Saturday, August 6th, 2011

Atlas V Juno launch - August 5, 2011 | Flickr - Photo Sharing!

So long, Juno. Call me when you get to Jupiter.

Atlas V Juno launch - August 5, 2011

Friday, March 28th, 2008

Vitamin Features » The thrill of launch

A great narrative by Peter Nixey detailing the ups and downs of launching a web app (Clickpass in this case).

Thursday, March 1st, 2007

Ning - Create your own Social Networks!

Ning has relaunched as a roll-your-own-social-network service. I guess that leaves Yahoo Pipes unchallenged in the roll-your-own-mashup field.