A fascinating piece by Eleanor on the typographic tweaking that the Wellcome team did to balance the competing needs of different users.
Saturday, December 10th, 2016
Tuesday, August 23rd, 2016
Why do pull quotes exist on the web?
There you are reading an article when suddenly it’s interrupted by a big piece of text that’s repeating something you just read in the previous paragraph. Or it’s interrupted by a big piece of text that’s spoiling a sentence that you are about to read in subsequent paragraphs.
There you are reading an article when suddenly it’s interrupted by a big piece of text that’s repeating something you just read in the previous paragraph.
To be honest, I find pull quotes pretty annoying in printed magazines too, but I can at least see the justification for them there: if you’re flipping through a magazine, they act as eye-catching inducements to stop and read (in much the same way that good photography does or illustration does). But once you’re actually reading an article, they’re incredibly frustrating.
You either end up learning to blot them out completely, or you end up reading the same sentence twice.
You either end up learning to blot them out completely, or you end up reading the same sentence twice. Blotting them out is easier said than done on a small-screen device. At least on a large screen, pull quotes can be shunted off to the side, but on handheld devices, pull quotes really make no sense at all.
Are pull quotes online an example of a skeuomorph? “An object or feature which imitates the design of a similar artefact made from another material.”
I think they might simply be an example of unexamined assumptions. The default assumption is that pull quotes on the web are fine, because everyone else is doing pull quotes on the web. But has anybody ever stopped to ask why? It was this same spiral of unexamined assumptions that led to the web drowning in a sea of splash pages in the early 2000s.
I think they might simply be an example of unexamined assumptions.
I’m genuinely curious to hear the design justification for pull quotes on the web (particularly on mobile), because as a reader, I can give plenty of reasons for their removal.
Thursday, July 14th, 2016
A handy tool for testing the legibility of different typefaces under all sorts of conditions.
Thursday, June 23rd, 2016
Saturday, March 2nd, 2013
Vasilis examines the multitude of factors that could influence an ideal measure.
Wednesday, February 27th, 2013
Some handy tips for starting off your responsive designs from the type out.
Thursday, September 22nd, 2011
This handy matrix shows the effect of different -webkit-font-smoothing setting on various text combinations (serif/san-serif light/dark, etc.).
Saturday, December 4th, 2010
An examination into the legibility of labels on online mapping services.
Sunday, August 30th, 2009
A forthcoming typeface designed specifically to help people with dyslexia read and write more effectively.
Wednesday, August 26th, 2009
Erik Spiekermann expounding on the beauty – and the difficulty – of designing numbers.
Friday, December 16th, 2005
Andy Hume has written a superb article about typography on the Web.