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Tuesday, November 23rd, 2021

On User Tracking and Industry Standards on Privacy | CSS-Tricks

Prompted by my post on tracking, Chris does some soul searching about his own use of tracking.

I’m interested not just in the ethical concerns and my long-time complacency with industry norms, but also as someone who very literally sells advertising.

He brings up the point that advertisers expect to know how many people opened a particular email and how many people clicked on a particular link. I’m sure that’s right, but it’s also beside the point: what matters is how the receiver of the email feels about having that information tracked. If they haven’t given you permission to do it, you can’t just assume they’re okay with it.

Tuesday, November 16th, 2021

Tracking

I’ve been reading the excellent Design For Safety by Eva PenzeyMoog. There was a line that really stood out to me:

The idea that it’s alright to do whatever unethical thing is currently the industry norm is widespread in tech, and dangerous.

It stood out to me because I had been thinking about certain practices that are widespread, accepted, and yet strike me as deeply problematic. These practices involve tracking users.

The first problem is that even the terminology I’m using would be rejected. When you track users on your website, it’s called analytics. Or maybe it’s stats. If you track users on a large enough scale, I guess you get to just call it data.

Those words—“analytics”, “stats”, and “data”—are often used when the more accurate word would be “tracking.”

Or to put it another way; analytics, stats, data, numbers …these are all outputs. But what produced these outputs? Tracking.

Here’s a concrete example: email newsletters.

Do you have numbers on how many people opened a particular newsletter? Do you have numbers on how many people clicked a particular link?

You can call it data, or stats, or analytics, but make no mistake, that’s tracking.

Follow-on question: do you honestly think that everyone who opens a newsletter or clicks on a link in a newsletter has given their informed constent to be tracked by you?

You may well answer that this is a widespread—nay, universal—practice. Well yes, but a) that’s not what I asked, and b) see the above quote from Design For Safety.

You could quite correctly point out that this tracking is out of your hands. Your newsletter provider—probably Mailchimp—does this by default. So if the tracking is happening anyway, why not take a look at those numbers?

But that’s like saying it’s okay to eat battery-farmed chicken as long as you’re not breeding the chickens yourself.

When I try to argue against this kind of tracking from an ethical standpoint, I get a frosty reception. I might have better luck battling numbers with numbers. Increasing numbers of users are taking steps to prevent tracking. I had a plug-in installed in my mail client—Apple Mail—to prevent tracking. Now I don’t even need the plug-in. Apple have built it into the app. That should tell you something. It reminds me of when browsers had to introduce pop-up blocking.

If the outputs generated by tracking turn out to be inaccurate, then shouldn’t they lose their status?

But that line of reasoning shouldn’t even by necessary. We shouldn’t stop tracking users because it’s inaccurate. We should stop stop tracking users because it’s wrong.

Tuesday, October 19th, 2021

Seb Lester’s Favorite Fonts

Seb picks his top ten typefaces inspired by calligraphy.

Thursday, September 16th, 2021

Writing the Clearleft newsletter

The Clearleft newsletter goes out every two weeks on a Thursday. You can peruse the archive to see past editions.

I think it’s a really good newsletter, but then again, I’m the one who writes it. It just kind of worked out that way. In theory, anyone at Clearleft could write an edition of the newsletter.

To make that prospect less intimidating, I put together a document for my colleagues describing how I go about creating a new edition of the newsletter. Then I thought it might be interesting for other people outside of Clearleft to get a peek at how the sausage is made.

So here’s what I wrote…

Topics

The description of the newsletter is:

A round-up of handpicked hyperlinks from Clearleft, covering design, technology, and culture.

It usually has three links (maybe four, tops) on a single topic.

The topic can be anything that’s interesting, especially if it’s related to design or technology. Every now and then the topic can be something that incorporates an item that’s specifically Clearleft-related (a case study, an event, a job opening). In general it’s not very salesy at all so people will tolerate the occasional plug.

You can use the “iiiinteresting” Slack channel to find potential topics of interest. I’ve gotten in the habit of popping potential newsletter fodder in there, and then adding related links in a thread.

Tone

Imagine you’re telling a friend about something cool you’ve just discovered. You can sound excited. Don’t worry about this looking unprofessional—it’s better to come across as enthusiastic than too robotic. You can put real feelings on display: anger, disappointment, happiness.

That said, you can also just stick to the facts and describe each link in turn, letting the content speak for itself.

If you’re expressing a feeling or an opinion, use the personal pronoun “I”. Don’t use “we” unless you’re specifically referring to Clearleft.

But most of the time, you won’t be using any pronouns at all:

So-and-so has written an article in such-and-such magazine on this-particular-topic.

You might find it useful to have connecting phrases as you move from link to link:

Speaking of some-specific-thing, this-other-person has a different viewpoint.

or

On the subject of this-particular-topic, so-and-so wrote something about this a while back.

Structure

The format of the newsletter is:

  1. An introductory sentence or short paragraph.
  2. A sentence describing the first link, ending with the title of the item in bold.
  3. A link to the item on its own separate line.
  4. An excerpt from the link, usually a sentence or two, styled as a quote.
  5. Repeat steps 2 to 4 another two times.


Take a look through the archive of previous newsletters to get a feel for it.

Subject line

Currently the newsletter is called dConstruct from Clearleft. The subject line of every edition is in the format:

dConstruct from Clearleft — Title of the edition

(Note that’s an em dash with a space on either side of it separating the name of the newsletter and the title of the edition)

I often try to come up with a pun-based title (often a punny portmanteau) but that’s not necessary. It should be nice and short though: just one or two words.

Sunday, August 29th, 2021

Letters to the future

On one hand, it shows optimism, hope and compassion for the future of the planet. On the other hand, it shows the ever lasting detriment of our actions when it comes to single-use plastic.

Tuesday, August 17th, 2021

Letters to a Young Technologist

A handsome web book that’s a collection of thoughtful articles on technology, culture, and society by Jasmine Wang, Saffron Huang, and other young technologists:

Letters to a Young Technologist is a collection of essays addressed to young technologists, written by a group of young technologists.

Sunday, June 6th, 2021

Wednesday, April 21st, 2021

PlymouthPress – A Letterpress Image Font

An experimental image font made using the University of Plymouth’s unique letterpress workshop.

Grungy!

The font is intended for display purposes only, and not is suitable for body text.

Tuesday, April 6th, 2021

Uppestcase and Lowestcase Letters: Advances in Derp Learning

A genuinely interesting (and droll) deep dive into derp learning …for typography!

30 Days of HTML

Receive one email a day for 30 days, each featuring at least one HTML element.

Right up my alley!

Monday, January 4th, 2021

Robin Rendle › Newsletters

A rant from Robin. I share his frustration and agree with his observations.

I wonder how we can get the best of both worlds here: the ease of publishing newsletters, with all the beauty and archivability of websites.

Thursday, October 15th, 2020

Google font to SVG path

Cassie pointed me to this very nifty tool (that she plans to use in your SVG animation workshop): choose font from Google Fonts, type some text, and get the glyphs immediately translated into an SVG!

Monday, June 15th, 2020

Notifier — Convert content sources to RSS feeds

A service that—amongst other things—allows you to read newsletters in your RSS reader.

Thursday, April 30th, 2020

Dams Public Website

I had the great pleasure of visiting the Museum Plantin-Moretus in Antwerp last October. Their vast collection of woodblocks are available to dowload in high resolution (and they’re in the public domain).

14,000 examples of true craftmanship, drawings masterly cut in wood. We are supplying this impressive collection of woodcuts in high resolution. Feel free to browse as long as you like, get inspired and use your creativity.

Monday, April 6th, 2020

6, 95: Barrel aged

Human consciousness is the most astonishing thing, and most of it happened in deep time, beyond the reach of any writing and most legends. Human experience, in general, is prehistoric. And prehistoric experience was just as full as yours and mine: just as deeply felt, just as intelligent, just as real. What we know of it is mostly from durable artifacts and graves. I’m thinking of the woman found near the Snake River, buried at the end of the ice age with a perfectly crafted and unused stone knife tucked under her head. I’m thinking of the huge conical hats, beaten from single pieces of gold and inscribed with calendars, found north of the Alps. I’m thinking of Grave 8 at Vedbæk, where a woman held her premature baby on the spread wing of a swan. These are snapshot that experts can assemble into larger ideas, but what they tell all of us is that we’ve been people, not just humans, for a very long time.

Saturday, August 31st, 2019

Monday, July 1st, 2019

Curating A Design System Newsletter

Some time ago I was going through the backlog of around 90 unread articles on Design Systems. About 80 of those were Medium articles and about 40 of those took me to either their user-hostile “you ready a lot and we like that” pop-up or their money-grabbing “you’ve read lots this month, pay us to read some more.”, it turns out that Medium only likes you reading things when you give money to do so.

Therefore I’ve started to add a little warning notice to each article that’s on Medium.

Friday, June 7th, 2019

Language and the Invention of Writing | Talking Points Memo

Language is not an invention. As best we can tell it is an evolved feature of the human brain. There have been almost countless languages humans have spoken. But they all follow certain rules that grow out of the wiring of the human brain and human cognition. Critically, it is something that is hardwired into us. Writing is an altogether different and artificial thing.

Tuesday, May 21st, 2019

The Training Commission

Coming to your inbox soon:

The Training Commission is a speculative fiction email newsletter about the compromises and consequences of using technology to reckon with collective trauma. Several years after a period of civil unrest and digital blackouts in the United States, a truth and reconciliation process has led to a major restructuring of the federal government, major tech companies, and the criminal justice system.

Saturday, February 9th, 2019

Oh God, It’s Raining Newsletters — by Craig Mod

After musing on newsletters, Craig shares how he’s feeling about Instagram and its ilk:

Instagram will only get more complex, less knowable, more algorithmic, more engagement-hungry in 2019.

I’ve found this cycle has fomented another emotion beyond distrust, one I’ve felt most acutely in 2018: Disdain? (Feels too loaded.) Disappointment? (Too moralistic.) Wariness? (Yes!) Yes — wariness over the way social networks and the publishing platforms they provide shift and shimmy beneath our feet, how the algorithms now show posts of X quality first, or then Y quality first, or how, for example, Instagram seems to randomly show you the first image of a multi-image sequence or, no wait, the second.8

I try to be deliberate, and social networks seem more and more to say: You don’t know what you want, but we do. Which, to someone who, you know, gives a shit, is pretty dang insulting.

Wariness is insidious because it breeds weariness. A person can get tired just opening an app these days. Unpredictable is the last thing a publishing platform should be but is exactly what these social networks become. Which can make them great marketing tools, but perhaps less-than-ideal for publishing.